What is a social exchange on the Internet. Sociate advertising exchange in the social network Vkontakte
You will learn why they exist and how to use them.
Advertising exchange - what is it?
Advertising exchanges are sites that bring together owners of communities or accounts who are ready to provide a place to place your advertisements.
Some exchanges work with only one social network, and some with many.
Exchanges are created with the aim of providing a large user base and creating comfortable and transparent conditions for making advertising transactions. Since any advertising exchange is an intermediary, it takes a certain percentage of the transaction.
Beware of unreliable exchanges that hide commission information.
How useful are advertising exchanges?
Using the bases of the exchanges, you will spend much less time than with an independent search. Additionally, you can find out general statistics and data about the audience of a community or account - information that is not publicly available.
Finding a suitable platform in the exchange is quite simple. You will need:
- Go to the exchange website
- Create (or repost from your page or community)
- Set the category or word you need in the search
- Choose the right option
- Press the "accommodate" button
- Select time and date
In addition to the advantages described above, you do not have to negotiate with community owners and monitor whether your advertisement has been placed or not. Money will be written off only in case of placement. This is automatically tracked.
Popular exchanges
At the moment, there are two major exchanges that work with the most popular social networks and have shown themselves well.
1. Sociate
Exchange with a large selection of sites (Instagram, VK, Telegram, Odnoklassniki). Extensive options for filtering placements. You can exclude owners who take a long time to respond to applications or search only for new communities.
Sociate provides a detailed report on placement results. The statistics cover likes, reposts and comments, socio-demographic data of the audience, CPM, clicks and screenshots of the placement.
Payment is made by WebMoney, Yandex.Money, Qiwi, Robokassa. Legal entities can use bank transfer after the conclusion of the contract.
2. Plibber
The advantage of Plibber is placement in Facebook communities (as opposed to Sociate) and (or agents of influence). The same large number of filter combinations and payment methods. The exchange allows you to publish posts with external and internal links without errors (again, unlike Sociate). 
Summing up, we can indicate that the advertising exchange is a mutually beneficial exchange between the advertiser and the site owner. Since for the first it is both a huge time saving and reliability. And for the second - it's a constant flow of customers, live statistics and a guarantee of payment.
01.02.2017 | 18:20
Greetings! Today we continue the topic of Internet marketing and proper promotion their projects. In previous articles, I said that the most promising way to promote goods, services and any other things is SMM promotion. It is advertising in social networks that can give the maximum return, attract the maximum number of users to your projects. Just think about it, Vkontakte alone managed to gather an audience of 80 million people, and this number is growing daily. Since we have a sufficient human flow, the only thing left is to attract him to our trading pages and platforms. How to do it? Of course, with the help advertising! Since today we have the opportunity to use specialized services to promote our websites, blogs, online stores and groups in social networks, the search for a successful and effective place for promotion is much easier. Only the VKontakte advertising exchange is ready to find the most suitable places for you to place your ads and attract new traffic to your projects. Today we will talk about how this structure works and how to use its services.
A brief tour of the VKontakte exchange
First of all, let's find out what constitutes an advertising exchange, because it is unlikely that it has anything in common with a currency or stock exchange, where brokers are constantly shouting something, constantly selling and buying, periodically waving a pile of papers.
In the case of the VKontakte exchange, we work with a regular site where we can place our ads in VK publics, offer our own group as a platform for promotion, compare prices for ads in different communities, and evaluate the coverage of advertising posts. The main task of the VKontakte exchange is to advertising market balance.
Remember how quite recently the prices for advertising posts in different groups were not burdened by anything, were not limited or regulated. The emergence of the exchange allowed us to settle this chaos, bring the prices of advertising to the weighted average and, thereby, help advertisers plan their budget, calculate the return on investment and their effectiveness. In my opinion, with the advent of the exchange, the advertising market began to develop much faster. Analyzing the work of the exchange, one can note such dignity:
- Price balancing to publish advertisements
- The ability to conduct a comparative analysis of several sites, getting statistics
- Automation of monitoring the presence of advertisements on the sites. Guaranteed fulfillment of the terms of the transaction
In general, the VKontakte PR exchange can be safely considered the main method of SMM promotion and a guarantor of the development of the advertising industry as such.
The main ways to place your ads on VK
Since many social media users are looking for options today, the question competent and efficient promoting projects is more acute than ever. In this regard, it seems to me that it makes sense to talk about the main working methods of promotion in social networks.
Official exchange operating instructions
So, this information will be interesting and useful to those who care about how to make money on a group in contact. For quite a long time, community administrators and advertisers have been patiently waiting for the appearance of the VKontakte group exchange. Since today we no longer need to repeat the experience of the world famous Hachiko, let's figure it out, how the exchange looks and works.
As the owner of a large public or community, you have the opportunity to make good money on advertising. To do this, you need to add your group to the exchange and invite other users to place advertising posts on your site. Those of you who have no idea how to get on the stock exchange can take advantage of quite simple and unpretentious instructions to connect the community to the promotion service:
Post cost calculation
You must understand how much advertising in VK groups actually costs, because if the price of posting is too high, users simply will not use the services of your site. The VKontakte commission is almost 48% of the price you set at the start. I.e, the total cost your post for the customer will be:
(The price you entered / (100 - 20 (commission amount))) * 100 * 1.18 (VAT) = price*1,475
Once again I draw your attention: social network commission is 47.5% from the cost of placement specified by the administrator of the group. Thus, it turns out that the cost of the post for the customer is simply gigantic.
Rules for posting and displaying posts
If you are interested in how to order advertising for your project through the VK exchange, then you need to know about advertising posting rules. In accordance with these rules, by analogy with the purchase of advertising under informal agreements with group administrators directly, advertising is fixed in the top of the public exactly one hour, and after that it stays in the tape for a day. Bypassing this rule and violating it is impossible purely physically.
Remember that in the tab " Advertising exchange» you should indicate the topic of the community, in which you would like to place your promotional post. You can also write comments to advertisers there. The text will be available to everyone in the list of advertising sites.
In one day you can place up to 5 ad posts, but not more. You can find more detailed information about the rules of interaction with the exchange link .
What you need to know when starting to work with the exchange?
Those who are interested in promoting the VKontakte group on their own should know: the principle of the exchange is in many ways similar to targeted advertising. The only difference is that in the case of the VKontakte service, there is also additional selection specific sites for posting. You submit applications to these groups and either get rejected or your posts are approved and published. In addition, on the exchange, you have the opportunity to independently choose the type of advertising message - a repost of an existing entry in your public or a new post on behalf of the group in which you are promoting your project.
Personally, I really liked that each individual post has its own stats. Thanks to it, you can find out how many people viewed your ad, how many clicked on the link, and the like.
In order for your advertising to give the maximum return, it is very important choose the right place for its placement. The effectiveness of the promotion depends on the communities in which your post will flash. In order to choose the right sites for promotion, I advise you to read my article on. In it you will find detailed instructions on the selection of effective publics for advertising your project or product.
How profitable is it to use the VKontakte exchange?
The undoubted advantages of the service can be considered:
I must admit that the exchange is equally friendly with both advertisers and community administrators. Thanks to this system, you can no longer worry about the quality of promotion of your project, because for a certain amount of money they will do all the work for you. In addition, the exchange solves the problem of earning on existing pages. All you need to do is find out and spin it well. If you already have a group, but have difficulties with promotion, I advise you to use the help that will make your project popular and in demand.
As for the shortcomings of the system, here I would note high cost services. In my opinion, 48% commission is just a robbery! In addition, you do not have access to all the publics of the network, but only to those that have a daily reach of over 20 thousand people.
If we talk about the benefits that advertisers who have requested space prices receive, then the conditions are really very attractive. However, in this case, it will be much more profitable for customers to use services already familiar to them, such as Sociate or Plibber, in which a huge base of communities has already been developed for posting. In addition, there is always the opportunity to go around and contact community administrators directly without overpaying for exchange services. Let's find out what alternatives we have, and how to make VKontakte advertising cheaper and without losing quality and efficiency.
Alternative Services
So, suppose that the offer of the contact exchange turned out to be too expensive for us, but we still need advertising. What to do and where to run? Of course, on specialized services for placing advertising posts. Among the most popular exchanges with which I would advise you to work, I would like to highlight:
- Sociate - the system provides an opportunity to independently select sites for advertising, while avoiding direct contact with the owners of the selected communities. In this case, the exchange acts as an intermediary that takes control of the payment and the timeliness of posting. I talked about how to work with this system in a separate article. If you need instructions, I strongly advise you to read this review.
- Plibber.ru - an analogue of sociate, providing a high-quality selection of sites for advertising. The main advantage of the service in providing detailed reports for all ad placements
- webartex - This article marketing service, here you can order advertising. The system has a fairly large range of tools for promotion and offers advertisers to use an extended set of filters for selecting advertising sites.
We buy advertising space without intermediaries
Despite the fact that working with specialized services allows you to save on buying space for advertising posts, this interaction option is still not the cheapest. If you are working on a very limited budget, then it makes sense for you. contact community administrators directly where you want to post your posts. This type of interaction remains by far the most popular and widespread.
You just need to choose the communities in which you would like to promote your projects, write to the administrations of these groups, specifying the conditions for posting posts, the cost of the service, and then prepare the post itself for placement. Perhaps some of you do not know how to set up VKontakte advertising and write a high-quality and enticing ad. In this case, you can ask the administrator of the public to do this work for you for a fee.
Features of the method
When choosing a platform for posting, remember the following important points:
findings
In closing, I just want to add that social networks are strong platform for promotion goods, services and various projects. If you are still in doubt whether to use VKontakte advertising or not, put aside all your suspiciousness and get down to business. Remember that almost all major projects have their own pages on social networks! Start promoting your projects right now, don't put it off. Effective advertising to you, huge traffic and good luck. See you soon, friends!
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The social network Instagram, from a multimedia application, has become one of the most visited communication platforms on the Internet. The popular portal did not leave marketing agencies indifferent, and such advertising exchanges as,,, and others settled on the platform of a well-known social network.
This Instagram advertising exchange began its work in 2015 and today is considered one of the most famous marketing platforms. The site works with such social networks as Instagram, YouTube. In the future, the site plans to launch work on the sites VKontakte and Telegram.
The main advantage, according to users, is the transparency of work on the exchange, since all transactions take place within the system, where the service acts as a guarantor between the contractor and the customer. The site contains an information base with educational and news articles. It is also worth noting the efficiency of feedback and the convenience of the interface.
The negative side of the exchange is its pricing policy - the site charges from 10 to 30% from the user for each successful transaction, while the withdrawal of funds will also be paid if it is the Yandex payment system (2%), Visa or MasterCard (3%). Processing of applications for withdrawal of money is carried out only on Mondays and Thursdays. Another weak point of the exchange is too long waiting for settlement with users - from 7 to 30 days, while the first withdrawal can be delayed up to 14 calendar days.
Despite the inconvenience of working with payment systems, it is one of the most reliable and secure exchanges in the advertising market.
Plibber
This advertising exchange began its care in 2012 and today the site works with almost all social networks: Vkontakte, Instagram, YouTube, Odnoklassniki, Facebook, Twitter, Google +.
The site offers 26 thousand sites for advertising and the ability to view a report on the selected company. It is worth noting that TOP bloggers such as Yuri Khovansky and RomaAcorn cooperate with us.
There are negative sides: the exchange only works with the WebMoney payment system, which users find extremely inconvenient. For withdrawal of funds, a commission of 15% of the total amount is charged. It is also important that the site did not provide users with the opportunity to control visits to the site.
Rotapost
This exchange has existed since 2009, it is a platform for buying advertising and making money on it on blogs and Twitter.
The site has more than 50 thousand sites, while moderation constantly monitors the quality of registered resources. The system also performs a statistical analysis of sites and gives recommendations on the price category, which is very convenient, since this approach reduces the risk of high competition.
The commission rate is significantly higher than on many exchanges - 15%. Withdrawal of funds is possible only through WebMoney, which is also a negative point in the work. Another limitation is that withdrawals of funds below 10,000 are possible only twice a month.
.
socialjet
This auto-posting service began its existence in 2014. The site works with social networks vkontakte, classmates, instagram.
The advantages of the exchange are endless: automated placement of advertising links over time, statistical data on placements, analysis of the effectiveness of promotional posts, a team of professionals to create promotional posts, traffic distribution.
Users point out the main disadvantage of the system - commission deductions in the amount of 20% of the total amount. With payment systems, things are also not dense, like with many exchanges - withdrawal of funds is possible only through WebMoney. Another point that confuses the performers is that the duration of the hold is 14 days.
SocialTask
The exchange domain was registered in 2012. The service works with such social networks as VKontakte, Instagram, Twitter, Facebook, and others.
The work of the site is aimed at promoting sites in social networks through reposts, likes, joining groups, actions on a search query, comments. When registering as a performer, the exchange redirects the user to the Profittask website. The cost of the performer's work costs from 10 kopecks to 10 rubles, depending on the complexity of the task. The site also has video tasks with a price range of 7.50 - 15 rubles. Withdrawal of funds is carried out through the payment systems Yandex, WebMoney, QIWI,.
Compared to other similar sites, it lags far behind in pricing policy. This exchange can hardly be a tool for the development of serious projects. However, for the first stage in the promotion of small groups and sites, it can serve well.
In conclusion
Website Instagram gave impetus to the emergence and development dozens of advertising exchanges, each with its own strengths and weaknesses. Today, users can choose how to earn money and not worry about the security of the transaction.
Marketing agencies do not stand still, and perhaps in the near future we will see an advertising exchange with job offers of a completely new format.
Internet services for business.
Link to the material is required!
The method of attracting an audience from social networks has its own name - SMM(Social Media Marketing). Driving traffic through social networks can be placed on par with contextual, teaser and banner advertising.
This is a fairly young way to attract traffic, since the popularization of social networks began about ten years ago and is gaining momentum every year.
What is an advertising exchange in VK - Sociate
This is a site on which there are a huge number of groups and publics of the VKontakte social network of various topics. Advertising in sociate is served in the form of a post or repost of an advertisement in a VK group.
You can also go the other way if you already have a VK group with which the community will repost an advertising post on its wall. 
Then all visitors will see which community the repost was from and will be able to go directly to it and perform the necessary actions (basically, this is to subscribe).
How to replenish the balance of a personal account in the advertising community Sociate
There are 5 ways to replenish your account to pay for an advertising company:
1) Webmoney ( commission 0.8%)
2) Qiwi ( commission 6.39%)
3) Yandex money ( commission 6.39%)
4) Bank cards (The minimum replenishment amount is 100 rubles. The commission will be 4.17%
)
5) Legal entities (Required conclusion of a contract with the service, the minimum replenishment is 10 000 rubles)
You can do this by going to the tab on the main page "Top up"
How to choose a group for advertising Vkontakte
The main menu will be displayed, in which you need to set the criteria for selecting the desired groups.
If you have an understanding of the target audience, then setting up a filter makes sense. If not, then you should look at pricing policy advertising posting and audience coverage .
If you do not configure the filter by scrolling the wheel below, by default, there will be the largest publics of the vk social network.
For the most part, these are communities of an entertainment format.
The audience there is extremely diverse, but mostly young people. Due to such a wide range of subscribers, the cost of posting there is quite cheap, relative to specialized publics.
Let's take it all in order, what are the criteria for evaluating an advertising group in VK.
Number of subscribers
This is a criterion for the popularity of a group in vk. The more subscribers, the greater the potential audience reach and the more attractive it is for advertising goods on a social network.
In fact, the number of subscribers is not a decisive factor for deciding on the choice of a particular group. It is worth evaluating the full range of possibilities and features.
Advertising Reach
Counts one of the most important criteria for advertising in groups of social networks.
The reach of the audience shows how many people will actually see your post. The price of posting and audience coverage are usually directly proportional. The larger the coverage, the higher the price.
Statistics
In the statistics of the group, you can fully familiarize yourself with the entire active audience. Age, gender, cities, activity by time of day, visits per day, and potential ad reach.
The main audience of this group is people from 18 to 35 years old, where the ratio of men and women is three to one (slightly more than 33% of girls, 66% of boys), the majority of whom live in Moscow and St. Petersburg.
And this is the age of the most solvent and quite easy-to-lift audience.
For people who have a portrait of a potential subscriber or an experienced marketer, this is just a treasure. No need to do extra work to assess the audience.
What is SRM
CPM - average cost per 1000 real impressions.
CPM is calculated by the ratio of the cost of placement to the reach of the audience.
First place in the group and subsequent special accommodation
This is the time that the post will hang in the community in the very first place, and its subsequent presence in the community as a whole.
Additional Information
This moment is filled by the owners of the group on their own at their discretion.
In this paragraph, the advertising group may indicate any wishes, restrictions or recommendations to the advertiser. Perhaps your content is not acceptable to them, always read this statement if it is present in the description of the advertising community.
Community Ad Dates
Shows how free time intervals are for giving advertising to the VK social group.
In this example, we see that the dates are free any time.
Checking groups for audience overlap
A very useful opportunity to immediately check on-line for the intersection of the audience between several advertising communities.
To check the intersections, you need to check the boxes next to the desired communities in the "intersection of groups" column. An information window appears with the audience overlap percentage.
How to create an advertising task for VKontakte groups through Sociate
Choose whether it will be a post or a repost.
After, go to the tab " Advertising"And start creating an advertising post in VK.
After all the registration, click " Create a task»
And here you have a choice: to find sites manually, or to offer a task to community administrators.
Find venues
Propose a task to administrators
You will only have to choose where you decide to submit your ad.
Finding a site for placement
After our post was formed, and we nevertheless decided to manually search for VKontakte advertising groups through sociate, we are transferred back to the already familiar menu “ Advertising«.
The menu is already familiar to us, only now it is possible to " accommodate» in the desired community and see our promotional post that we want to publish.
You can select several groups at once where you want to submit your ad.
To the right of the "accommodate" button there are checkboxes that can be put on several publics at once.
You apply for a post instead of publishing it right away. Keep this in mind. The public can also refuse to post your post.
Selecting the date and time for placing an advertising post in VK
When you have decided which groups to advertise on VKontakte, press the button " Post«.
You can choose the exact time or flexible.
Exact ad placement time
You write a specific date and time (in Moscow). In this case, the probability of getting a rejection of the public is quite high. Your time may not be very convenient for them.
Determine the dates and time periods in which you are ready to accommodate.
After completing this procedure, press " post a job«.
Conclusion
Working through the advertising exchange of Sociate groups in the VKontakte social network is very convenient and versatile. Even the passage of moderation here is much easier than through the VK advertising service itself.
You might think that the cost of advertising in this way is more expensive than through VK, but this is not entirely true. It is possible that on the stock exchange, that in a social network, you can find ads both cheaper and more expensive.
In this service, the advantage is the fact that you advertise through the exchange directly to the owners of the group, which simplifies the moderation process and speed of response.
Statistics and functionality provide ample opportunities for direct selection and selection of those that meet the desired criteria for the selection of VKontakte advertising groups.
I had personal experience with them myself and was very pleased.
