Eco friendly what. Living in an eco-friendly style

Levi's

Everyone is more or less accustomed to farm products, we choose natural cosmetics that are not tested on animals, but what do we wear? Here, as a rule, everything is more complicated. Choosing natural fabrics means taking care of your comfort. Do clothing manufacturers care about the environment? Some yes. These are the brands we want to introduce to you, although you have probably heard some names.

What is the essence of eco-friendly clothing? In its production, environmentally friendly technologies and methods of processing materials, and natural dyes are used. And often these are clothes made from recycled materials, that is, actually made from old things, from previously used fabrics. No you won't go to second-hand, the recycling process consists of many stages during which textiles are disassembled into fibers, shredded, cleaned and spun again into threads, from which a new fabric will then be made. What’s nice is that brands are developing and producing from recycled materials not just string bags and simple T-shirts, but more and more interesting clothes.

H&M

Paris Jackson wearing a H&M Conscious Collection skirt

Perhaps the most famous member of the list. Of course, the Swedish giant cannot completely switch to recyclable materials (production volumes are too large), but it is trying very hard to accustom its customers to responsible consumption. Many stores have special containers, and anyone can bring bags of unwanted clothes here and exchange them for a discount coupon. A great incentive, we think. In addition, the brand's stores are located in many large shopping centers, which means that the main problem of responsible consumers - finding a collection point - has been solved. Items made from recycled materials are released under a special label ConsciousCollection.

Reformation

Reformation

A beautiful brand with light retro notes, which is loved by many Western top models. Manufacturers take their mission very seriously: they not only use recycled raw materials, but also annually invest part of the proceeds in the development of green infrastructure, minimize waste and water and electricity consumption. brand as a guide for aspiring eco-friends: it describes in detail why it is time for each of us to think about the level of damage that humans cause to the planet, and also tells how we can reduce this harm, for example, using proper washing methods. In general, it is both beautiful and educational.

Veja

Veja spring-summer 2018

David and Victoria Beckham, as well as Angelina Jolie, choose sneakers from this brand for their children. Well, for children - only the best, but you can easily afford a pair of cute sneakers made from recycled plastic, natural rubber and cotton purchased from special farms. Prices on average range from 80 to 130 euros per pair, which is quite comparable to the price of popular, but not so environmentally friendly sports brands.

Levi's

Levi's

Another mastodon that embodied its legendary 506th and 570th models, as well as a number of others in an eco-version. And now you can distinguish eco-Levices by the green label on the pocket. At one time, organic denim was even accompanied by buttons made of coconut shells and zippers made of non-galvanized metal - all so as not to harm the environment. The brand also launched a program WaterLess, according to which it minimizes the consumption of water resources in the production of clothing. They also don’t forget to tell you how we can reduce water consumption.

Luva Huva

@luvahuva

British ethical lingerie brand - that's exactly how they position themselves. From natural fabrics like cotton, bamboo, hemp and soy, they manage to create incredible beauty. As they say, I never would have thought of it. A special position of the brand is production almost to order. Yes, the turnover will be less and the delivery process will be slower, but this way there will be no overproduction when unclaimed items are simply thrown away. Check them out page even just for the sake of aesthetic pleasure.

We can talk endlessly about the sad environmental situation in Russia and the world, but people are designed in such a way (at least the vast majority) that until we see all the pain/sadness/catastrophe with our own eyes, until plastic bags and fish start flowing from the tap in a nearby pond they won’t float up belly up until the air around turns into impenetrable smog, and even weeds will stop growing in the garden at the dacha, we are unlikely to realize: “Something is going wrong!”

For everyone who wants to see how the world around us is immersed in plastic - welcome. But that's not what this is about.

Translators of ideas

Corporate culture is an organism that grows and adapts to modern realities. If a couple of years ago the work of QC and VC specialists was limited to talking about the latest awards of colleagues, organizing a corporate party and giving everyone gifts for the New Year, now companies understand that corporate culture is a transmitter of values.
Modern companies have taken up the wave of environmental initiatives. Because..

a) we can no longer remain silent about this

b) large companies are opinion leaders and actively create and participate in eco-initiatives themselves.

Inspire and help

2. Implement (if you have not already started) some initiatives on your site;

3. You can definitely become a good example.

Eco-friendly

Catch 5 simple eco-initiatives that you can broadcast and implement in your companies:

1. Save paper. In offices, this resource often goes down the drain. One incorrectly typed word, a piece of paper placed crookedly during scanning - everything goes to waste. Stop! Let us remember that paper is like trees that do not grow as fast as we throw out damaged sheets. Firstly. Write and type your drafts on both sides. Secondly. Install a container in your office to collect used waste paper.

Example: EcoLine company is engaged in separate waste collection, including waste paper.

For inspiration! Once a quarter, less or more often, waste paper collection competitions can be organized between departments.

2. Sort waste. If it's difficult to start with completely sorting your waste, start small. For example, put batteries in special containers, or better yet, install them in your office. The Boxy battery recycling service can help you with this.

3. Avoid disposable cups. You can drink coffee in the morning or get water in a reusable mug or bottle. New Year is approaching - give your employees branded thermal mugs. It’s always nice to take a cool, stylish mug with you and move around the office with a businesslike look. :)

4. Don't throw away your clothes. Install eco-boxes at work to collect clothes, shoes and accessories. From these containers, clothing is distributed in several ways: recycling, sale in charity shops or donation to those in need. Installing a box can be a one-time or ongoing event in your company. You can find out more about this in the Charity shop.

5. Plastic bag, I'll tell you "No!" Let's take the idea of ​​a thermal mug for the New Year (or any other holiday), pack it in a convenient canvas bag and begin to instill in employees a love of useful things - going grocery shopping with a bag, not a bag.

The main thing is to start

According to research, the most difficult thing in any business is to start, but as soon as you take the first step towards the implementation of a particular task, everything will go, go, fly. Well, and most importantly, at the very first stage, throw away the obsessive, stereotypical and absolutely incorrect thought: “What can I do alone? Nothing will change!” Remember, everything big starts from small things. It is doubly pleasant to implement such initiatives in a company; it triggers a chain effect and word of mouth.

Be environmentally friendly and pleasantly infectious in your ideas! ;)

Life outside of nature, among high-rise buildings, cars, factories and “wax” fruits has become commonplace for each of us. Subway, noise, the smell of gasoline, cardboard cups of coffee, sticky and spoiled fruits and vegetables from the store around the corner - what else can you do, because high-quality mangoes cost a fortune!

Unfortunately, man's desire for a "civilized" life was in fact the most terrible embodiment of his laziness. I didn’t want to wash, clean, cook, or grow. But I wanted to heat it in the microwave (radiation is life-threatening), eat with plastic utensils (they do not decompose), wear ready-made inexpensive clothes (synthetics that cause allergies) and move quickly (environmental pollution, the greenhouse effect from automobile gases). The list goes on.

A consumer society, complete disconnection from nature, and an attempt to drown out this emptiness with various strange, unnatural entertainments - alcohol, attractions, gambling, illegal intimacy... this is where we find ourselves now. Even art has become for us an object of use, enjoyment of perversion, ceasing to glorify the beauty of Nature and the creation of the Universe, as it has been for millennia. Now the object of our attention is the ordinary, adventure, fictional characters and "self-expression" - because we no longer have the opportunity to draw strength and inspiration from nature, because we have focused on the beauty of technocracy, the artificial, perverted City, on the celebration of the Ego of man, instead of the inspiration for desire to the Ideal and Purity.

Understanding all this, we are already taking the first step towards change. The next step is not moving to an eco-village and living alone on a mountain, with a fruit dryer and a cellar full of pickles. It is necessary to take into account the principle “Time, place, circumstances”. Therefore, the second step will be to apply the “15 Principles of Ethical and Ecological Living” in your life, consistent with the city rhythms. Then - who knows, maybe you will settle in a house near Tver, as my close friend is planning, install eco-batteries on the roof, think about compost and year-round greenhouses. But now, I repeat, do not frighten yourself with the complexity of the path. The ocean is made of tiny drops - so be one, practicing even some of the recommendations below, listening to the rhythms of nature and adhering to the principle of “minimal violence”.

“Live according to the original needs of the body,

laws of nature and the universe"

Give your body a rest

This, of course, applies to going to a massage, spa, sauna, for women - hair masks and just home body care. However, detox is equally important to us. Spending a couple of days on freshly squeezed juices, smoothies or salads at least once a month will help your stomach and intestines take a break from constant digestion and cleanse themselves of excess toxins and food debris. I can say from my experience of fasting once a month and detoxing twice a month - this helps get rid of headaches, feelings of heaviness, fatigue, excess weight, and many diseases. It is best to do a detox and fast on Ekadashi (11th and 26th lunar day), on the full moon and new moon.

Add movement to your life

Man is created to move. Our lymphatic system, designed specifically to cleanse the body of toxins, cannot function properly if we don’t move enough - and all the load goes to the liver. Dancing, yoga, swimming, even just walking and strolling around the park, city or coast will significantly improve your internal state.

Choose what is closer to you - calm stretching and breathing in Sukshma-Vyama or Kundalini yoga or dynamic Ashtanga yoga practices. Or maybe you love water? Swim, walk along the water's edge, practice smooth dancing... Find what's right for you.

Listen to yourself on the path to harmony within

Listen to yourself, feel, know how to pay attention to your feelings in time. This way you will understand which habits and addictions are destroying you and which are developing you. For example, drinking water with lemon in the morning is a little unpleasant at first, but you feel great all day long. And rolling a cigarette on the way to work has been a favorite ritual for many years, but then you smell of it all day, and your wife is worried about lung cancer and her future children...

Just like that, having heard about the dangers or benefits of some rituals or innovations, it will be difficult to sincerely rebuild and follow the new rhythm of life. But it is by trying, listening to yourself, even keeping a diary of self-observation, that you can build your life as productively, comfortably and happily as possible.

Sort out your makeup bag, check the shelves in the bathroom

There is no doubt that about 90% of all skincare and makeup products that we use contain alcohol, unnatural dyes, artificial oils, or are generally tested on poor animals... First, follow the 70/30 principle, when most cosmetics are natural and homemade (believe me, most creams and scrubs require no more than 3 ingredients).

It’s difficult to immediately give up your favorite mascara and a comfortable, perfectly hard lip pencil of dubious composition. Don't rush yourself - let everything happen gradually.

Limit your consumption of unnatural and intoxicating foods

Try as much as possible to avoid preservatives, E-shek, palm oil, margarine, sugar, various Snickers ice cream, as well as fermented products - wine, any alcohol, blue cheese, mushrooms. I know from myself how difficult it is to give up your favorite chocolate in the morning, when you already limit yourself in almost everything. Therefore, do everything consciously, according to your feelings.

Any important decision must be made with both the mind and the heart, otherwise it is just a game, which means a constant internal struggle. Approach the process thoughtfully: to give up a bad habit, you need to find a worthy flavor replacement, get rid of harmful products in the house, find support among friends or family, start preparing healthy and tasty desserts at home, or order proven ones from 4fresh, iherb or any other store healthy foods. Develop a plan, get inspired, find like-minded people. You do this for yourself and your well-being, no one forces or coerces you - realizing this very thought, it is quite easy to abandon the harmful and destructive in your life.

Follow the rhythms of nature

The main recommendations are to get up according to the rhythm of the sun and go to bed according to the rhythms of the moon. The Sun nourishes us if we get up before 6 a.m. solar time, and the Moon nourishes us if we go to bed before 10 p.m. The sun gives faith in oneself, confidence in the future, faith in the Creator and the Universe, strength of spirit, new opportunities for growth and development. The moon gives calm, peace, beauty, youth, freshness, creativity and the ability to believe in a man. As soon as I began to live according to the lunar and solar rhythms, almost all worries and worries disappeared from my life, as if some higher powers began to support me. I stopped worrying about the future, began to look much better, and my productivity increased several times.

"Live without hurting anyone"

Don't harm the planet

Minimize your consumption of plastic cups, bags, even cocktail straws. If you can, bring your own cup or thermos when you take your coffee with you. Don't buy water - refill your own water bottle instead. Instead of buying a plastic bag at the store, bring your own string bag or purse. When you buy groceries, try not to take plastic bags - it’s better to bring your own bags and jars and they will put everything there for you.

If possible, do not use bags for garbage, but use your own bin. When you throw it away, just shake it out in the trash and when you bring it home, rinse it. This way you save on garbage bags and do not pollute the environment with excess plastic. Also try to choose clothes, dishes and bags marked recycle or organic, that is, recyclable and degradable.

For inspiration, check out these blogs on ZERO WASTE:

Avoid products of violence and murder

These are meat, fish and eggs. There is a lot of controversy about the fact that humans are animals and we have fangs and a certain size of intestines... But no one rushes at chickens and pigs with their bare teeth, like a predator! We instruct others, strangers to us, to kill them, then we boil or stew them, season them, and only then, when it looks more like a shapeless piece of food, do we eat them. But a person can easily “pounce” on raw fruits, vegetables, herbs and roots. It's quite simple. No lion will tame a Chihuahua to raise, feed and love. But a person - yes. We even have cartoons starring animals. I don’t think you would risk playing a series of “Smeshariki” to your child, and then taking him to the slaughterhouse and showing how they cut a pig, saying: “Look, this is Nyusha, we will eat her today.”

The same applies to industrial milk, where poor animals, stuffed with antibiotics and hormones, live their lives only to have the milk sucked out of them. Do not wear leather or suede clothing. Avoid animal flesh and only buy dairy products from trusted, clean farmers where the cows receive proper care, care and living conditions. This will be an important contribution to both your body and the environment: more than 80% of greenhouse gases are produced by livestock farms, and 1 kg of meat uses the same amount of resources (water, electricity, land, food, space) as 100 kg vegetables and fruits. There is something to think about.

“Make your home as eco-friendly as possible,

pure and natural"

Add some greenery

Let there be at least a few plants in your home - they produce pure oxygen, refresh, and cleanse the atmosphere in the house. Some plants even take away bad energy. For example, orchids. Grow vegetables and herbs at home, on your balcony, windowsill or in your home greenhouse.

Don't waste unnecessary electricity

Unplug anything you don't use. For example, a laptop for the night, a heater and underfloor heating if you don’t really need them. It is better not to use an electric kettle, or at least heat it only as much water as you need at the moment. Electricity is mainly burnt coal, the vapors of which affect the environment and destroy the ozone layer.

Separate your trash

If possible, separate your trash. In large cities there are bins for separate waste and collection points for cardboard/plastic/glass for recycling. You can even get some money for this - the only question is how to store the glass and paper so that you can take them to the collection point once a week.

Give preference to natural home care products

Replace chemical home care products as much as possible with natural or even homemade ones. Almost all air fresheners, for example, contain alcohol - and this is harmful to the skin, provokes allergies, feeds mold and has a very negative effect on the energy background of the house. Later, I will talk about homemade home care products.

“Put your priorities right”

Help organic businesses, eco-initiatives, farmers

If you have a choice - go to the farmer's market for fresh food or go to Auchan near your home, it is better to go to the market. The food there is of higher quality and fresher, and besides, you will support this private farming initiative, which means you will contribute to the development and popularization of purchasing natural products from hand. Farmers treat their plants much less with chemicals, do not bring fruit in a semi-ripe state from South Africa, and generally do not wax their apples.

If you have a choice - buy clothes in a small store specializing in natural fabrics and an eco-friendly approach, or go shopping in a huge shopping center full of synthetics, then choose the first. It’s also great to sew to order from good fabric or learn how to do it yourself.

Remember that the new is the well forgotten old

It also saves a lot of money and resources by buying dishes and clothes at second-hand stores, as well as at flea markets. It's a lot of fun, like going on a treasure hunt, and it also makes you look more unique. Almost all the wooden and aluminum utensils my husband and I have at home come from these flea markets, as well as all our outerwear, pants and some shoes. Of course, it is better to wash it several times and clear it of the subtle energy of the previous owner before you wear it. On Avito and similar resources you can find beautiful antique chairs, corduroy sofas and many interesting books. Why buy new and pollute the world with unnecessary things, objects, equipment, if you can use what has already been made, while saving ten times more money?

Practice charity

You can sell clothes, things and equipment that you don’t need. Or you can give it to an orphanage or a charity second-hand store.

I remember when I worked in an orphanage, on Saturdays they brought gifts from philanthropists - the children pounced on the boxes and sorted out toys, chocolates, and clothes for themselves. Having seen this at least once, you would definitely start donating things and toys to the orphanage every month.

The same goes for financial donations. There are many foundations, temples and organizations that exist on donations - by helping them, you not only make the world a little better, but also improve your karma and piety. If this is important to you. Of course, you need to be careful - you shouldn’t give money to a drunk man lying, as usually happens, at the entrance to the temple. By donating to alcohol, meat, or any violence, you make the world worse - and accordingly worsen your karma. Better feed the homeless person vegetarian food, buy him nuts and fruits.

You can set aside two hours a week and volunteer at an orphanage, a nursing home, or help non-profit organizations in some way. Help them with what you know - administration, teaching children, design, photography. Some programs allow you to go abroad and teach children English, art, and engage in art therapy with them. For example, a resource like WWOOF helps to start cooperation with organizations in other countries.

By making the lives of other people a little better, we benefit the world and nature, which means we not only consume the resources around us, but also give something in return. Of course, if you have problematic relationships with loved ones, with self-acceptance, with your own sense of harmony and happiness, if you cannot solve basic problems and are trying to justify yourself or escape from reality by volunteering, as more than half of volunteers do (in my experience ), you'd better focus on what's at hand. First, become happy and create a trusting, sincere atmosphere in communication and life with your family and with yourself. And only then can you help other, “strangers” people. Only by being absolutely realized, self-sufficient and filled with personality can you sincerely begin to give your love, care and help. Just not the other way around.

Eco-friendly means “safe for the environment.” The term refers to goods and services that cause reduced, minimal, or no harm to ecosystems and the environment. Let's try to figure out what eco-friendly thinking is and what its benefits are for society.

What are the benefits of eco-friendly thinking?

Since we live in a world of high technology and mass consumption, it seems that it is simply impossible to live environmentally. However, in reality, it is quite easy. The main thing is to start with yourself, and not wait for someone else to do it first. The idea of ​​eco-friendly arose when the number of problems related to the environment increased several times. Previously, global warming was only written about in books, but now it is one of the problems that threatens our planet. The main principles of the eco-friendly idea are to reduce the amount of carbon dioxide released into the atmosphere and the wise use of natural resources. Eco-friendly allows you to do something useful for yourself and for the planet, and also gives you the opportunity to save money.

An eco-friendly lifestyle means following these simple rules:

• consume exclusively natural products;
• if possible, walk or ride on environmentally friendly transport (bicycle, scooter, electric skateboard, etc.);
• unplug devices from sockets;
• recycle plastic or glass containers;
• use eco-bags or paper bags for shopping;
• reduce paper use;
• forget about plastic;
• use energy-saving light bulbs;
• take part in volunteer environmental events.

What products are eco-friendly?

Eco-products are products that do not harm humans and nature, the consumption and use of which presupposes an eco-friendly lifestyle. Eco-products can be divided into the following groups:

• products with natural composition;
• products that are safe for health and do not pollute the environment;
• products with one environmental benefit.

The last group means goods in the production of which some important environmental requirement was observed. Similar eco-labels can be found on household appliances, hygiene and cleaning products, and paper products.

Construction and finishing materials, furniture, textiles, children's products and much more are environmentally friendly.

As we can see, an eco-friendly lifestyle does not require much effort, but the result is beneficial for the planet. Eco-style involves a planet-conscious lifestyle from the moment a person wakes up to the time he goes to bed.

Of course, it is very difficult to start living green overnight. You should gradually adopt this way of life, regardless of whether others follow your example or not. An eco-friendly lifestyle will help preserve the environment, as well as improve and make a person's life easier, while maintaining his health.

Create an “eco-friendly” interior, plant live grass in the store, attach appropriate green labels to products, and you can call yourself an “eco-company”? No, things won’t work that way, and consumers, especially young people, will quickly “spot on” the fake.

In the photo: Anna Balandina, owner of the visual merchandising agency VM Guru

More and more people and brands are realizing the scale of environmental problems. Therefore, they are actively “groping” for ways to help nature or at least reduce their harmful impact on it.

This is how the concept of eco-friendly (environmentally friendly) appeared.

It is predicted that in 10 years, companies whose assortment does not include products marked “Eco” will be in little demand. The reason is the consequences of the aggressive impact on the environment and the awareness of late millennials and representatives of generation Z. After all, they are the ones who will experience everything that scares us today: large-scale disasters and the uncontrolled rampant of the elements. And for them, the manufacturer’s activity in reducing harm to nature is the most important element for building trust in the brand.

Eco-friendly is not unprofitable, but even profitable. There are already people, brands that have made money exclusively from “green business”.

Why am I suddenly writing about this?

This year we are involved in a couple of global network restaling projects. Before developing one of the design pre-concepts in the “Eco” style, we studied the competitive environment of the Customer’s brand and understood the following:

Russian brands have heard and are aware of the success of Eco promotion strategies, but not everyone has realized that if you “declare” yourself as an eco-friendly brand, through POS communication, natural materials in decoration, a green logo that repeats the shapes of living nature, etc. At the same time, you do not have the right to remain an “empty” brand, a brand that is limited to branding only. You are responsible for your application and your status. And if now it’s “rolling”, and eco-friendly design works, then sooner or later you will be caught in a lie, and buyers will turn away from you.

What kind of brand do you need to be to proudly be called “Eco-friendly” and broadcast this through your promotion strategies? Let's look at 5 brands that can safely be called the flagships of the global eco-movement. They clearly and purposefully convey their values ​​and it is through their honest position that they attract millions of consumers.

Top 5 brands of "Eco-heroes"

Stella McCartney

It is unlikely that you will be able to find a more eco-conscious fashion designer than Stella McCartney (daughter of the famous Beatle). She is considered the creator of the first eco-friendly brand in the field of high fashion. In life, Stella is a vegetarian and preaches a healthy lifestyle; she never wears natural leather or fur.

“There is nothing fashionable about a dead animal,” she declares and completely refuses to use these materials in her collections.

Since launching his eponymous brand in 2001, the designer has increased the amount of organic cotton he uses every year and never uses strong dyes. Faux leather is made from the right combination of materials such as vegetan, recycled plastic and birkiflor.

The designer recently chose a real landfill in eastern Scotland as the location for her advertising campaign. In the photo, the models are not afraid to wallow in mountains of garbage and lie on rusty cars.

Photos by Harley Weir

Patagonia

Patagonia– truly legendary brand, founded by Yvon Chouinard, an icon of mountaineering and rock climbing. In 1957, an American improved special equipment for rock climbing. At first I used it myself, and then I started selling it and created my own brand. Today the brand is one of the most successful in the segment of clothing and equipment for outdoor activities.

The basis for clothing development "Patagonia" two principles were adopted: the use of innovative technologies and environmentally friendly production.

It is difficult to compete with Patagonia in terms of technology: the number of patents per company is measured in double digits. And most of the patents are environmentally friendly!

In 1996, the brand abandoned the use of conventional (ordinary) cotton and began developing new high-tech fabrics, mainly based on polyester from recycled plastic bottles and end-of-life items.

Another know-how of the company is a special water-repellent Deluge technology, which is used to treat outerwear, thereby at least doubling its life.
Needless to say that jackets, parkas, cashmere are produced within the framework of sustainability and fair trade principles?

The life of Yvon Chouinard served as the basis for the film 180º South, directed by Chris Malloy.

On the cover:
Patagonia founder Yvon Chouinard on the cover of Fortune magazine. Source: Getty Images

TOMS

The founder of the brand, Blake Mycoskie, while traveling, saw how many children in poor countries did not have shoes. Then he decided that he needed to create a company that would give shoes to a child from a poor family for every pair sold. This is how the one-to-one business model emerged.

In 13 years, TOMS has donated more than a billion pairs of shoes to 40 developing countries. The brand's charitable programs include the supply of clean drinking water, ophthalmologist services, and birth kits.

In addition to charity, the brand also “professes” the principles of eco-business. Shoes and packaging are made from environmentally friendly materials, which are then recycled.

Beyond Meat

The startup Beyond Meat has conquered its native America with vegetarian and vegan burgers. Instead of meat, they contain pea or soy protein, yeast, oils and plant fibers.

By 2019, the startup became one of the main suppliers of artificial meat for burgers in the United States, conquered the Hong Kong market and entered the UK.

Even one of the main investors, Bill Gates, could not distinguish the company’s products from burgers made from real meat. In addition to him, Kleiner Perkins Caufield & Byers, Obvious Corporation, Tyson Foods and others invested in Beyond Meat.

Lush Cosmetics

The brand of natural cosmetics is, first of all, popular due to the fact that all products are made by hand and are not tested on animals.

The company reduced packaging waste and also introduced the fashion for solid shampoos (which look like a bar of soap). Discounts apply to customers who bring empty packaging for recycling. In addition, the company's success encourages other brands to follow suit.
And these are just five of my personal favorites, and there are many more brands and personalities – eco-heroes! Elon Musk (Tesla & Solar City), Apple, Freedom of Animals, Reformation, Wirpo EcoEnergy, Seventh Generation, Food bio Pack, Veja, and many others.

The trend towards environmental friendliness is developing dynamically, and brands that take this into account and honestly and sincerely implement it in their products will certainly gain a strong competitive advantage in communicating with a young audience, with those who will become the main consumers in ten years. This means, I am sure, that the list of interesting, powerful eco-oriented companies will only expand!

owner of visual merchandising agency VM Guru