Free shipping for online stores – pros and cons. Delivery tax surprises

Delivery in Moscow and Moscow Region:

• The order is formed within 1-7 working days from the moment the order is confirmed by the manager and/or 100% prepayment for the goods.
• Delivery is carried out within 1-5 working days from the moment the order is placed.

Delivery in Moscow:

*Delivery to the entrance of the house does not include unloading from the company vehicle into the entrance, hall, front door of an apartment building (cottage).

**Delivery of cargo to an apartment means transporting goods from a vehicle to the hallway of an apartment building. Delivery of goods to apartment rooms and floors of a private house is not included in the cost of the services provided.

***If the specified limits are exceeded, prices for the next product group apply.

****From 150kg for each subsequent 100kg additional payment of 500 rubles.

We also draw your attention to the fact that upon receipt and payment of the order, the buyer, in the presence of the courier, is obliged to check the contents and appearance products for the absence of physical defects (scratches, cracks, chips, etc.) and completeness of the package. After the courier leaves, claims on these issues will not be accepted.

If the buyer refuses the delivered goods, provided that he of proper quality, delivery service is paid.

If the client refuses part of the goods and when returning goods of proper quality with the lifting service arranged, the lowering of the goods is carried out according to the tariffs for loading and unloading operations.

Delivery outside the Moscow Ring Road

Delivery of goods outside the Moscow Ring Road - 40 rubles. / km.

Delivery to regions of the Russian Federation, Belarus, Kazakhstan

• When delivering goods to the regions, you can use the services of any transport company. We cooperate with the company "Business Lines". All delivery payments are made directly with the transport company. You can view delivery rates athttp://www.dellin.ru/.
• Orders are generated and shipped within 3-7 business days after confirmation of the order by the manager, availability of the goods in the warehouse and receipt of 100% prepayment for the goods.
• From the moment the goods are received by the transport company, the selected carrier takes full responsibility for the safety of the goods. All shipments that we process are necessarily insured for full amount. Upon receipt of the cargo, we ask you to check the goods for the absence of physical defects, damage to the packaging, completeness of the package, and compliance with the shipping documents. If there are shortages and transport damage, do not accept the parcel without drawing up a report with the transport company and initiating the procedure for insurance compensation for damage.
• All shipments we carry are carefully packaged to avoid transport damage. The transport company also provides additional packaging services. The sender reserves the right to provide additional packaging for the goods at the transport company's terminal if the cargo is fragile. This service is agreed upon in advance with the buyer and is carried out at his expense. If you have your own wishes for additional packaging of shipments, please notify our managers in advance.
• After signing the invoice for receiving the goods, the client agrees with the terms of delivery and the quality of the received cargo; further claims regarding the quality of the received shipment are not accepted.
• Upon registration of the shipment at the Business Lines shopping center, we send you by e-mail a documentary confirmation with the dispatch details, after which the client takes full responsibility for tracking the order and further communication with the shopping center.
• Our company does not deliver to TK terminals, including TK Business Lines terminals; all TK orders are independently picked up from our warehouse by self-pickup.
• In a situation where, for some reason, TC "Business Lines" does not suit the final recipient, the option of independently arranging delivery, taking into account the operating regulations of our warehouse, is possible. Our managers will provide all the necessary data for registration upon request.

Pickup from our studio in Moscow

Possible after confirmation of the order by the manager.

• Subject to availability in our warehouses, your order can be delivered free of charge to our sorting center within 1-5 working days.
• Pickup is carried out from Monday to Saturday from 12-00 to 19-00.
• On weekends and holidays on request.

Pickup is available only from the studio in Moscow.

HOW TO RECEIVE YOUR PURCHASE

To receive the cargo, the Recipient must have a document confirming his identity if the order is placed for a private person.
If the Buyer is a legal entity, the representative must have the original power of attorney. Without the original power of attorney, the goods can be received by a person registered in the Unified State Register of Legal Entities, as a person who has the right to act on behalf of a legal entity (the head of an organization) without a power of attorney. The right must be confirmed by an order of appointment to a position or an extract from the Unified State Register of Legal Entities. The leader must have a seal with him.
Upon receipt of the cargo, the Buyer receives the following documents:

Packing list,
- warranty card for electrical equipment.

+ Free delivery in Moscow within the Moscow Ring Road for order amounts over 30,000 rubles. and total order weight up to 100 kg

Delivery is carried out on weekdays from 10:00 to 18:00, within one to two working days, or on the day agreed with the Buyer.

+ Paid delivery in Moscow or to shopping malls in Moscow within the Moscow Ring Road for order amounts less than 30,000 rubles. and total order weight up to 100 kg

Delivery cost - 800 rub. Delivery is carried out on weekdays from 10:00 to 18:00, within one to two working days, or on the day agreed with the Buyer.

+ Paid delivery within Moscow or to shopping malls in Moscow within the Moscow Ring Road for total order weight of more than 100 kg

Delivery cost - 1500 rub. Delivery is carried out on weekdays from 10:00 to 18:00, within one to two working days, or on the day agreed with the Buyer.

Outside the Moscow Ring Road, delivery costs are calculated individually.

+ Paid delivery throughout Russia.

Free for orders over 30,000 rubles

800 rubles for orders worth less than 30,000 rubles

The buyer INDEPENDENTLY pays at the selected shopping center the cost of delivery of goods from the shopping center warehouse in Moscow to the shopping center warehouse in the city where the goods are received. We do not calculate the cost of delivery through transport companies due to the variety of conditions of transport companies. You need to independently contact the shopping center you have chosen to request a cost.

As a standard, we ship goods through the following shopping centers:

• Zheldorekspedition,
• Glavdostavka
• Baikal
• Business Line

We are ready to consider your request to send goods through any other shipping company, including Russian Post.

We also DO NOT recommend working through some shopping centers - due to the high risks of cargo safety, as well as our experience of interacting with some shopping centers. Our priority is the timely receipt of safe cargo by our customers.

+ Russian Post.

In case of delivery of goods by Russian Post, you pay product + delivery to the post office in your city.
The cost of sending from Moscow to your city is calculated individually.
Please contact the online store managers.

+ Get it in the office.

It is not possible to pick up your purchases from our office.

+ Pickup.

Pickup service NOT It turns out - for individual clients.

Pickup from the warehouse is possible: for those who have previously worked with us legal entities upon confirmation by the sales manager.

DELIVERY TERMS:

a) Delivery of all goods in Moscow and the Moscow region is carried out by the Company’s own delivery service.
b) Delivery to the regions is carried out using transport companies; dispatch from the TK Moscow terminal to the TK terminal or to the recipient’s door is carried out at TK tariffs.
c) The risk of accidental loss or damage to the product passes to the Buyer from the moment the goods are transferred to the Buyer or the transport company.
d) Delivery of goods in Moscow and the Moscow region is carried out “to the door”.
e) The delivery cost does not include testing and connection of equipment. You can use the services Customer service Companies.
f) The driver delivers the goods according to the number of seats. In the absence of any goods, the Buyer, in the presence of the driver, draws up a Shortage Report.
g) Upon delivery of the order, the driver gives you the following set of documents: warranty card, delivery note.
h) Delivery is a separate service. It is not considered an integral part of the goods purchased by the Buyer.
i) Purchasing goods with delivery does not give the Buyer the right to demand repeated delivery of goods in the event of the need for warranty service or replacement.
j) The purchase of goods with delivery does not imply the possibility of returning the cost of the goods delivery service in the case where the Buyer has the right to a refund for the goods in accordance with the Legislation of the Russian Federation.
k) You can check the delivery date with the manager who placed your order.
m) The consignee of the goods can only be the person who paid for the order. If the consignee differs from the payer, you must fill out the details form and send it to us by e-mail - .
k) If you choose the payment method “cash upon receipt”, if the product does not suit you, the delivery service will be paid in any case.

*The Internet resource is for informational purposes only and is not public offer, determined by the provisions of Art. 437 of the Civil Code of the Russian Federation.

**Equipment is intended for use in entrepreneurial activity or for other purposes not related to personal, family, household or other similar use.

Store information:
LLC "T&T"
TIN 7603031763
OGRN 1057600302517
Actual address 125424 Moscow, Volokolamskoe highway, 88, building 8
www.site

By general rule the supplier must deliver the goods to the buyer himself (Clause 1 of Article 510 of the Civil Code of the Russian Federation) Meanwhile, delivery can be different: both by its own transport and with the help of a third-party organization, both paid separately and taken into account in the price of the goods. Does this affect the execution of documents issued to the buyer, and does your delivery of goods depend on this? This is what we are talking about today.

Situation 1. Shipping costs are included in the product price
If the cost of delivery is not separately highlighted in the contract, then delivery is only a way of fulfilling your obligation to transfer the goods to the buyer (Clause 1 of Article 458 of the Civil Code of the Russian Federation). Therefore, you do not need to draw up an act on the provision of delivery services: after all, you do not provide delivery services. But what invoices need to be issued for the goods depends on who will deliver the goods - you yourself or outside organization:
(if) you deliver the goods using your own transport, it will be enough to give the buyer only the delivery note in form N TORG-12. There is no need to issue an invoice in form N 1-T (TTN) (Clause 2 of Article 785 of the Civil Code of the Russian Federation);
(if) the goods are transported by contracted transport, then you will issue a TTN to the buyer.

Situation 2. Delivery is a separate service
But what if the delivery cost is specified in the contract? This is an independent service, the provision of which must be documented in a primary document. And it depends on how the delivery will be organized - by our own transport or by a third party. Therefore, the buyer must write:
(if) the goods will be delivered to the buyer by a third party - TTN. In this case, there is no need to draw up a separate act for delivery of goods. After all, all data on transportation is in the transport section of the TTN;
(if) you deliver the goods by your own transport - an invoice in form N TORG-12 and an act for the provision of delivery services. In this case, there is no need to issue a consignment note. However, keep in mind that your buyer may have problems: tax authorities may exclude transport services from tax expenses, since a TTN has not been issued for them. And then the buyer will have to prove the legality of delivery costs in court.

VAT on delivery

If delivery - separate service then she subject to VAT at the rate of 18%(both in the case when the goods are delivered by our own transport, and when this is done by a transport company) (Subclause 1, clause 1, Article 146 of the Tax Code of the Russian Federation). As for the input VAT charged to you by the transport company, you have the right to deduct it (Articles 171, 172 of the Tax Code of the Russian Federation). And don’t forget to issue an invoice to your buyer (Clause 3 of Article 168 of the Tax Code of the Russian Federation).

But what if the cost of delivery is included in the price of goods, the sale of which is taxed at a rate of 10%? Apply the rule of paragraph 1 of Art. 153 of the Tax Code of the Russian Federation and there is no need to separately calculate VAT on such delivery at a rate of 18%. After all, delivery of goods to the buyer in such a situation is not an independent activity of the seller. But, adhering to this position, know that the tax authorities are unlikely to like it. And, most likely, you will have to prove the legality of applying the 10% VAT rate in court. And the courts will support you.

We take into account the cost of delivery in tax accounting

It all depends on How does the buyer pay for delivery: in the price of the product or separately.
In situation 1, delivery costs are for you only expenses associated with the sale of goods (Subclause 6, clause 1, Article 254 of the Tax Code of the Russian Federation).
In situation 2, you will take into account in your income both revenue from the sale of goods and revenue from the provision of services for their delivery.
Costs will be calculated as follows:
- upon delivery own transport: wage drivers will be taken into account as part of labor costs (Article 255 of the Tax Code of the Russian Federation), depreciation Vehicle- in the amount of accrued depreciation (Articles 256 - 259 of the Tax Code of the Russian Federation), the cost of repairing vehicles - as part of the cost of repairing fixed assets (Article 260 of the Tax Code of the Russian Federation), fuel and lubricants - in other expenses (Subclause 11 of clause 1 of Article 264 of the Tax Code of the Russian Federation) etc.;
- upon delivery of goods third party- as part of material expenses as a service of a production nature (Subclause 6 of clause 1 of Article 254 of the Tax Code of the Russian Federation).

Transportation of goods by own transport and payment of UTII

And I would like to mention one more problem. If the cost of delivery is highlighted separately in the contract, the tax authorities may try to charge you additional UTII. Of course, provided that imputation has been introduced for transport services in your region. But the Russian Ministry of Finance explained that such delivery is not independent species entrepreneurial activity, but just a way to fulfill the seller’s obligation to transfer the goods. And UTII needs to be paid only if a separate contract for the carriage of goods is concluded upon delivery. Therefore, in case of claims from tax authorities, you can argue with them, relying on the explanations of the financial department. By the way, the courts also agree that it is not necessary to pay UTII in such cases.

As you can see, the easiest way is when the shipping cost is included in the price of the product. And there is no risk that you will be recognized as a UTII payer.

Many of you visit Avito at least once a week. Some are after a specific thing, others blindly and for profit. I'm among the latter.

Agree, ad sites have their own magic! And one drawback, already familiar to many.

If the item you need is sold in another city, you are in trouble. There are no safe or convenient options to pick her up - only alternative methods at your own peril and risk.

So I won’t hide: I have long dreamed of a service that I would take care of the delivery and acted as a guarantor of the purchase. So that I don’t bother, don’t waste my nerves. Didn’t negotiate with the seller and didn’t transfer money on parole.

I want to silently pay with my card, wait a couple of days and receive what I want in the package. In short, I want "Avito Delivery".

What kind of delivery is this with Avito? Where did it come from?

"Avito Delivery"– a new official Avito service that delivers items from advertisements ordinary people all around Russia. He takes over all stages of shipment and opens up great prospects, there’s no other way to put it.

Now you don't need to limit your search to a region or city. If the thing you need is sold cheaper on the other side of the country, it will become yours.

Example. Vasya is selling a smartphone in Ufa, and Seryoga wants to buy it in Kazan. Avito will pick up Vasya’s smartphone and bring it to a pick-up point near Seryoga. He will even transfer money between them, saving their nerves.

If Vasya decides to deceive, he will soon receive the smartphone back and will not see the money.

Sellers also benefit: with delivery included, the whole of Russia will potentially want to buy your items, and not just the nearest city and/or region.

Delivery for the seller. It is paid by the buyer. The amount does not depend on the size of the parcel, and it already includes the possibility of free return of goods on site.

How to use Avito Delivery? Where to click?

If you are a seller: There is a checkbox to enable delivery on the ad creation page.

I repeat. To enable “Avito Delivery” for your ad, you just need to click on one checkbox. Nothing more is needed. Delivery for the seller is absolutely free.

If the buyer wants to use delivery, you receive a notification. Open the link and enter your card details to deposit money. Select a delivery point and deliver the goods there within two days.

As soon as the buyer picks up the goods from the courier or at the collection point, money will be credited to your card - exactly the amount for which they were sold.

Example. Vasya sells a smartphone for 7000 rubles. When Seryoga takes this smartphone, Vasya will receive 7000 rubles.

There is no Avito Delivery commission for the seller. He has nothing to lose.

Very cool topic to be honest.

If the guys had made the process tedious and bureaucratic (as is usually the case with any shipment), people simply wouldn’t bother. But here almost nothing is required from the seller: check the box and wait. I was surprised that you don’t even have to write down the weight and dimensions of the goods, as they are forced to do in delivery services.

If you are a buyer: If a truck icon is displayed next to the ad, then the seller is ready to send the goods using the “Delivery” service.

When you decide, click on delivery, pay for it plus the cost of the goods with bank card. That's it, the process has begun.

As soon as the seller transfers the goods to the collection point, you will receive a notification. You can receive your order at the nearest pickup point, you can select it.

Example. Seryoga buys a smartphone for 7000 rubles. Delivery from Ufa to Kazan will cost 355 rubles.

Total buyer will pay 7355 rubles.

All that remains is to agree with the seller about delivery by writing him a message. And then you paid and calmly waited. Not to mention the fact that now you can buy goods from an advertisement anywhere in Russia, without limiting yourself to the city or region. And don’t be afraid that you will be deceived, that they won’t send you anything, and so on.

Why do I personally like Avito Delivery?

As a buyer, I don't want to risk listening to excuses about closed mail, lost packages and other tales. And as a seller, I don’t want to run to the post office and find out where my parcel went, whether it really didn’t arrive, and so on.

"Avito Delivery" not only delivers an item between cities or within a city, but also minimizes risk for both parties to the transaction. Each stage is automated. There are notifications about dispatch and delivery. There is control and responsibility for the status of the situation.

Personally, I see this as the main advantage of the service. No “what if”: paid, sent, received.

How does Avito Delivery fight fraudsters?

Different things happen in life. But if money is involved, then you want some guarantees. Especially from fraud. Here's what I picked up from the terms of service:

1. The seller will not send - the money will be returned. Okay, you paid and wait. But then the seller disappears. Normally you would just hit, but here it’s different.

If within 3 days the seller does not bring the goods to the point of delivery, the money will be returned to the buyer’s account in full and no commissions. No more finding out who went where, this is no longer your problem.

2. Avito does not transfer money immediately. There is nothing more unpleasant than realizing that you are now very easy to deceive. It happens that the seller received the money, supposedly sent the goods, but something wrong happens with the delivery. Sometimes because there is no delivery...

With “Avito Delivery” the seller will receive money only then, when delivery is confirmed, and the buyer accepts the goods and signs that he has no complaints. Until this moment, Avito keeps the buyer’s money and acts as a guarantor.

3. The buyer has the opportunity to check the parcel. You are given 15 minutes for this at the point of delivery of the goods. If you don’t like something, the buyer has the right to refuse and return the item. All you have to do is explain the reason for the return in order to get the money back on the card.

So don't lie or exaggerate in your ads. Otherwise you will only waste time.

Is it worth trying Avito Delivery?

In my opinion, it's definitely worth it.

Pros for buyer?

Now you can choose things on Avito much more freely. Instead of the option that is nearby, you can take more profitable, but from another city. And you can freely find something unique, unusual, which is not in your region, but you really want. This is especially cool in regions and small towns where there are few advertisements.

You don't have to fill out a bunch of documents: you just receive the package, no bureaucracy.

Yes and to the seller In general, almost nothing needs to be done to offer your product to the whole of Russia.

Instead of calculating the cost of delivery, tracking the parcel and resolving conflicts, you simply wait for a notification and receive money on the card.

As a result, you sell faster, saving not only time, but also money, and also nerves.

For my next announcements I will include this feature. I'll see how this works in practice. Now I’ll stop filtering by city when searching for the things I need. You can choose without a doubt "All Russia", which I advise you too.

According to research by American marketers, for 59% of online store buyers, the cost of delivery influences the purchase decision, and 44% refuse to buy anything at all because high price for delivery. Statistics show that most carts are abandoned at the payment stage, when delivery is also added to the cost of the product. Having reached this point, the buyer begins to doubt whether he really needs this product. If delivery is free, then most likely there will be no doubts. But not everyone can afford to deliver goods for free. And although this option is the most attractive for the buyer, even large market players charge money for delivery.

Boris Lepinskikh, director of the online store e96.ru

“The cost of delivery is affected by two important factors. The first is the cost of delivery. We know exactly how much the last mile in each city costs us. Second is the market. We look at how much it costs to deliver similar goods from our main competitors in the category (for example, furniture or large Appliances) and stand “no higher than the market”.
In general, when setting the delivery price, different situations are possible:
a) the cost of delivery in the price and the margin is enough - the coolest situation;
b) the cost of delivery is separate and then it practically covers our cost for delivery - also good;
V) various situations“last mile subsidies”, when we are forced to reduce the cost of delivery “to the market” so as not to lose sales.”

There are only three delivery cost strategies: free, conditionally free and unconditionally paid. And each has its own pros and cons.

Free shipping

The most favorite option for buyers and the most unprofitable, at first glance, for the seller. But since humanity’s love for freebies is ineradicable, free shipping significantly increases sales.

According to statistics, 84% of online store visitors will choose a platform with free delivery for purchase.

Of course, sometimes it happens that the order cost is lower than the delivery price, but the overall sales volumes allow the company to survive such cases painlessly.

Dmitry Pokataev, head of the online store “Stoletti Kitchens”:

“It all depends on the store’s income; if the margin allows, then there is no need to scare off customers with an additional markup for delivery. Although it sometimes happens that one stool is ordered, it costs more to deliver it to the buyer than the stool itself. Of course, it’s a shame to pay for such an order out of your own pocket, but we have always put up with it.”

A free shipping for all strategy can be beneficial for a company that specializes in selling small and light items and for businesses with big amount repeat sales, for example, groceries, prepared food, water. Since there is no need to spend money on attracting new customers, it can be redistributed to pay for delivery to existing ones.

Conditionally free delivery

Strategy 1: from check

Most often, free delivery has some conditions and restrictions. One of them - minimum order value. As a rule, people strive to get goods up to the required amount in order to receive free shipping. Psychology comes into play here: I will get more goods for the same price. Moreover, the cost of additional goods purchased is most often higher than the delivery price. If the minimum purchase price is 1.5 thousand rubles, there are 1 thousand worth of goods in the basket, and delivery costs 250-300 rubles, then the majority will prefer to buy something else for 500 rubles.

Income: 600x30=18,000 rubles

Gross profit: 18000 -(600x0.8x30)=3600

Delivery costs: 150x30=4500

Net profit: 3600-4500= -900 rubles

It turns out that by offering free delivery for purchases of 600 rubles, the company operates at a loss of 900 rubles. Using simple calculations, we find that the company breaks even with an order amount of 750 rubles:

Net profit will be zero with gross profit equal to delivery costs. We calculate income. Income = gross profit x 100/profit from order (4500x100/20=22500)

Order amount = income/number of orders (22500/30=750)

That is, it will be profitable for the company to deliver orders over 750 rubles for free.

Yakov Grinemeyer, online store "GIANT-DOORS.Ru":

“In the GIANT-DOORS.Ru project, we decided to make free delivery for orders from a certain amount. This is a pleasant surprise for clients and one of the markers of our care. Such pleasant little things add up to an overall positive impression of working with us. It is important for us that the buyer is satisfied and shares his pleasant impression with friends and writes a review. When the order volume does not allow free delivery at the planned volume marginal profit, then we charge delivery. We base our pricing “on the market” so that our delivery conditions are “normal” and do not scare away the buyer. Often the cost of delivery turns out to be higher than the price for the client, so the marginality of the product should make it possible to compensate for these costs.”

Strategy 2: from product

Free shipping "for selected products" Suitable if you need to get rid of excess stale goods, for example, T-shirts of an unpopular color or shoes of a slow-moving size. You can offer free shipping when purchasing multiple items, this will encourage customers to stay in your store more money. You can limit the promotion with free delivery by time.

Strategy 3: from profit

Another free shipping option: "only for...". Owners of club cards or those who will pay for the purchase in a certain way (only in cash or only with a card from a certain bank). Delivery costs in this case are offset by some benefit for the seller.

When paying online, the online store kills two birds with one stone: it instantly receives “real” money into its account and is insured against non-repurchase of the goods.

Strategy 4: from distance

Many local companies limit free delivery to one city or several areas. This is due to the fact that delivery geography significantly affects its cost. Time, as we know, is money. One courier can deliver several orders in one area in an hour, but it will take half a day to travel to the neighboring city from where the notorious stool was ordered. In monetary terms, these deliveries will cost very differently.

“There is free delivery, but only when purchasing over a certain amount and only within the city of Chelyabinsk. For intercity delivery, we deliver to the transport company's terminal at our own expense. Initially, we took over the delivery, since this was our competitive advantage then, and now it is a mandatory market requirement.”

5 ways free shipping works for you

Before you offer free shipping to your customers, consider whether it will put you out of business.

7 ways to ruin an online store

1. Offer free shipping for large items. If a pizza can be delivered by a courier on a bicycle, then a cabinet or refrigerator needs to be loaded into a truck, taken to the place, and lifted to the apartment. That is, in addition to transportation costs, you will also have to pay for the work of at least two loaders.
2. Free delivery by courier service. Professional delivery providers calculate the cost of their services based on distances and the weight or volume of the parcel. If your client buys a chair and needs to ship it to a neighboring city, then free delivery will not only eat up the profit from the order, but will also take the store into the red.
3. If the store often returns goods or refuses to redeem the order, then free delivery will only bring losses.
4. When trading low-margin goods, it is not profitable to offer free shipping. It makes sense for online stores selling everyday goods, household chemicals, and children's products to offer free delivery for a minimum order amount.
5. If delivery is more expensive than the product being purchased, the seller will not be able to pay for it.
6. Free shipping on limited shipping options. Online stores selling throughout Russia face this. For example, orders can only be sent to remote regions by Russian Post.
7. Difficult delivery. If there are 2 or more links in the product delivery chain, then making it free is unprofitable. For example, pick up goods at a warehouse and deliver them to the railway terminal, transport them in a container to another city, and deliver them to their destination.

Paid delivery

There are also several variations in this strategy. All of them are based on average calculations, that is, some buyers pay more than the service actually costs, and some pay less. Sometimes the company pays part of the delivery costs itself.

Ivan Bazdrin, online store of sleep products “Sonata”:

“In our store, the cost of delivery, if it is paid, covers no more than 50% of the costs. We have large-sized goods and delivery to the door is required, and this plus loaders. We pay for their work ourselves.”

Strategy 1: one price

One of the paid delivery options setting a single price. When making calculations, it is necessary to take into account many factors: in addition to the average check, revenue and profit, you need data on geography, the share of returns, prices of courier services if you use third-party resources, or the cost of maintaining your own couriers.

See an example of the formula for calculating a single delivery rate for one order

At the same time, the optimal price should not only allow you to work without a loss, but also not scare away customers. To calculate the cost of delivery, you will need to equate it either to the weight of the ordered goods or to their quantity.

Most often, companies install fixed prices for delivery depending on the order amount, volumes, geography or some other parameters.

Usually one rule works here: the more the buyer pays for the product, the less he pays for delivery.

Delivery of a toaster worth 500 rubles and external drive costing 5 thousand rubles (we take goods of approximately the same weight and dimensions) will cost the same, say 150 rubles. But the store’s revenue from these two purchases differs by 10 times. So it’s quite logical to redistribute the delivery cost depending on the price: charge 200 rubles for delivery of a toaster, and 100 rubles for delivery of a disk.

Strategy 2: Real Costs

In each specific case, depending on what they buy, how much they buy and where it all needs to be transported, its own delivery price is formed. Online stores that have chosen this delivery payment option install a special calculator on their website that makes calculations for each order.

Another option is to allow the buyer to choose who will deliver the goods to him. Typically, in this case, a list of enterprises and companies is indicated on the delivery terms page.

Which delivery payment option should I choose?

It is worth offering the buyer several delivery options to choose from, especially since the number of delivery methods also affects sales.

According to the international delivery service Parcel, to To increase the number of orders by 10%, simply add more delivery options to the site.

The British company Hermes conducted a similar study and found that 25% of purchases did not take place due to a limited choice of delivery methods.

In order not to make a mistake, analyze everything carefully.

• Don't make shipping free just because customers like it. Such a step must be economically justified.

Vera Frolova, online clothing store didriknaurale.ru

We do not offer free shipping. There is no option because we work with the whole country, and the cost of delivery can range from 90 to 900 rubles and even higher.It is not profitable for us to compensate the client even for part of the delivery, and working for the sake of work is also not interesting. There are orders that are easier to refuse than to implement. In addition, we work with a category that, although it has high margins during the season, also has off-season sales, when the margin level simply does not allow us to offer the client free shipping. We have sales on our website all the time.
We are a small business, and the issue of profitability and costs is acute for us - we do not have the opportunity to endlessly invest in the business simply for the sake of turnover and the expectation of profit sometime later. And according to the latest trends, even among major competitors, free delivery has become a promotion and not a mandatory option. At one time we had a pick-up point, we collaborated with Ozone and Boxberry as a pick-up point. And they could estimate the share free deliveries at the largest stores (most had a paid service), and also see the percentage of refusals of orders, we know how many customers do not come to buy the goods. This information allowed us to determine our delivery policy and, after evaluating delivery services, make the choice of our service provider.
The price for delivery is formed simply: we have chosen the best courier service provider in terms of price-quality-speed of delivery. We also offer an alternative delivery method - the ubiquitous Russian mail, it will deliver even to Kamchatka. And in some regions delivery by Post is much cheaper. For nearby cities Chelyabinsk, Tyumen, Perm, etc. delivery can happen as early as the next day and people love it. Delivery to Moscow takes on average 2-3 days, which is also very fast. In Yekaterinburg we deliver to SDEK pick-up points or through our own home delivery. When delivery is carried out by Post, we do not use cash on delivery. Firstly, we were repeatedly faced with delivery delays and, as a result, customers refused to receive the order and huge costs for an unsecured service. Once we had a 30-day delay in AIR delivery to Yar-sale. The total cost was equal to the cost of the order, which the customer did not redeem due to the delay. By the way, no one compensated us for anything. Secondly, when paying by cash on delivery, the client is charged a commission. Calculating the cash on delivery amount so that the client does not pay a commission is a difficult process and must be done manually each time. Therefore, now, if a client wants delivery by Russian Post, we offer him to make an advance payment for the order.

• It is worth comparing the profit from the sale of different products and setting delivery rates depending on the profit.