How to invite someone to network marketing. How to invite people to business for success at work

Alexander Ivanov

Good day, dear readers of my blog! Every now and then I get asked how to be successful in the MLM business, how to promote it into a business, what a networker should do, and so on.

These questions are quite relevant. After all, many people drop out, give up, leave with the conviction that they are not created for this work, that nothing will work out for them and that their efforts are in vain.

What can you do so as not to waste time, but actually achieve some success? Today we will talk about how to invite people to an online business and what secrets you need to know.

Inviting people to a network business or, in other words, recruiting is the main task of a networker. You can learn about how to recruit via the Internet from. And today we will talk, first of all, about how to behave when meeting.

The wider and more active your team is, the more benefits you and your company will receive.

However, initially everyone must understand that he is inviting a person to a successful company, sharing with him information about opportunities and ways to achieve them, and not “selling” him (a product, service) for exclusive benefit.

WITH the right attitude Working and attracting clients will become much easier and more efficient.

Let's start with the simplest steps.

First, you must have thorough information about your product, company, marketing plan and other nuances. Forewarned is forearmed.

Having a complete understanding of how things actually work, we can clearly and clear language explain to the person what we are offering him and what he can get from it.

Of course, the obvious truth is pleasant appearance, competent speech, ability to formulate thoughts, goodwill and restraint. After all, no one wants to devote even a minute of their time to an unsmiling, tense, and God forbid, unkempt person.

To win over you must demonstrate a successful, self-confident and educated businessman, and not a frightened, confused and uncollected slob.

Rush

Making an impression on someone when you are in a hurry is one way to attract the attention of a potential client. And even if it sounds strange, practice shows that the method works and has an inexorable effect on a person’s subconscious.

When a person sees that you are in a hurry, he unconsciously begins to respect your time with more respect. The thinking and logic of your interlocutor at such moments is as follows: “You are in a hurry, but you took the time to communicate with him, which means that the information you want to convey to him is very important and matters.”

Remember, you’ve probably found yourself in a situation where someone is in a hurry and is trying to tell us about something, we begin to listen more attentively, while we comment briefly and to the point.

How to create such a situation? It’s very simple, you can start with:

• “I’m in a hurry, but I want to discuss something important with you.”
• “I’m running out of time, but I’ll tell you something anyway.”
• “I’d really like to discuss this over a cup of coffee, but we only have five minutes, so listen.”

Complements

Don't forget to give compliments. We all know how they affect us. The person immediately turns into a pleasant and interesting interlocutor, and our mood is conducive to setting aside as much time as we like for conversation.

However, you should not say banal phrases. The compliment must be sincere. This can make a person more open and accommodating:

• If this person is familiar to you, say something about his work, success in business, excellent form.
• If you attract a person through cold contact, notice his stylish watch, pay attention to his pleasant voice and well-spoken speech, which will be very useful to him if he accepts your offer.

Invitation

Today there are three ways to invite a person that are used.

Direct approach

The direct approach is the type of invitation that is based on an offer to talk about earning opportunities.

Money and the opportunity to increase it are a temptation for everyone. However, you need to act subtly and competently. A person must understand that this income is a way to earn income without disrupting their usual lifestyle.

For example, you can start with:

• “Have you thought about finding an additional source of income besides your current job?”
• "I know great way multiply your income without any investments.”

Indirect approach

This tool is powerful weapon in the hands of those who mastered it. This method is based on a request for help.

Offering a product or service to a person must be done competently; it is an art. After all, everyone understands that this proposal is based on the benefit of the one who offers. And in essence this is true.

But an indirect approach makes it possible to approach a person without his obviously biased attitude and demonstrate his proposal on behalf of someone who is not interested in attracting him.

Eg:

• “I think I have found a successful company where you can earn a good income. You have impressive experience in marketing, could you look through the materials and tell me what you think about this?”

Well, a very indirect approach

This approach uses several psychological tricks at the same time.

You structure the conversation in such a way that the person understands that you are not at all interested in attracting him, but you are looking for partners and want to find out if he has any interested people.

Eg:

• “There is an excellent opportunity to earn money, are there anyone among your friends who is looking for additional income?”;
• “I don’t think the business I’m making money from now would suit you, but maybe you know someone who would like to make a profit while working from home?”

And if in most cases with a direct approach, a person perceives network marketing hostile and it becomes more difficult to capture his attention, then curiosity kicks in.

And before the interlocutor starts thinking about potential partners among his acquaintances, he will want to hear the details and will be extremely attentive. After all, why is it worse?)

There are many more effective tools and secrets for an MLM agent.

And the companies that deserve the most attention, in my opinion, are those that are suitable for the majority of people who make purchases on the Internet, and that can be used as a main or additional direction, in parallel with one or another grocery business.

Among these, for example, I include CashBack service Switips, about the advantages of which I wrote

In order to master them, attend trainings, webinars, and also subscribe to my blog to find only the necessary and relevant information for yourself.

Subscribe to the blog’s Telegram channel - t.me/site.

He wrote several books on this topic. This article is an attempt to briefly outline the main essence of his strategy for inviting new participants into his business.

These tips and rules are intended for personal communication or by telephone. There is no need to use them in SMS, emails, chats and so on. For verbal communication only.

Eric's formula works on both warm and cold applicants. Examples will be given for both groups.

There are 8 basic steps in a professional, correct invitation to network marketing. Below we will look at each of them in detail, of course, with practical examples, which will help you quickly understand and master them.

Step 1. Be in a hurry!

This is a purely psychological maneuver. People usually trust more those who are always in business.

One is mine good friend Ryan Y is a very busy guy, or he always pretends to be very busy. Every time I talk to him, he says he has a few minutes for me. After a while, he says that he needs to make some important calls and he has to say goodbye to me.

If, when starting a conversation, you come across as someone who is in a hurry to get things done, then you will be able to invite a potential applicant to your business in just a few sentences, with less resistance and he will respect your time.

It always works. If a person is in a hurry, then we listen to him more carefully, try to quickly and briefly state our position and have more respect for him. Let's look at a few examples.

How to approach a warm potential partner: “I don’t have much time to talk, but I want to clarify one thing with you important point» . Or like this: “I’m already running, but I need to discuss something with you quickly.”

For a cold applicant: "Not now best time for this I also need to go, but...”, “It’s time for me to run, but...”

Set the atmosphere of rush!

The exact words in these examples are not that important. The main thing is to focus on creating the impression that you are in a hurry.

Just let the person know that you are in a hurry on business, but want to have a quick conversation with him important topic. Do it with enthusiasm!

Step 2. Give a compliment!

This is a critical moment. A sincere compliment will open the doors of communication and make your interlocutor more accommodating and ready to listen to you. Don't flatter or lie, give a sincere compliment!

“You work quite hard and I have a lot of respect for your success in business.” Or like this: “Every time I am convinced that you are the best in your business.”

For a cold applicant: “Are you so quick to figure out what you’re doing?”

These simple steps can double the effectiveness of your invitations, says Eric Worre.

When you start your conversation with a compliment and in some haste, it is very difficult for a person to react negatively to the invitation. People don't actually get compliments on themselves very often, so this almost always works.

If you follow the work of experienced network marketing professionals, you will notice that they constantly improve people's mood with sincere, genuine compliments.

This always makes a person more open and friendly.

Step 3. Make an invitation!

Currently, there are three main approaches among network business professionals.

Direct approach

The direct approach is used when you invite the person to learn more about opportunities that can help them make money.

Examples for warm applicants: “I think I’ve found a way to significantly increase our income.” Or like this: “I can ask you, if you could start a business without giving up your current job, but the income from which would bring you more money, would you be interested?(one of the most effective options)

For cold applicants: “Would you be interested in starting an additional business if it didn’t distract you from your main job?” Or like this: “Are you considering any options for additional income?”

Most take this direct approach. But there are other ways, but it depends more on the situation. If you've always taken the direct approach, then perhaps it's time to broaden your horizons a little?

Indirect approach

The indirect approach is another very powerful tool that can help overcome some resistance and convince the person to listen to what you have to offer. This method involves asking someone to help you figure something out. This approach allows you to play on a person’s ego.

Example for a warm applicant: “I found a business that I found very interesting, but I haven’t figured it all out yet. You have a lot of experience in trading. Can you look at some materials and tell me if this is worth doing?”

Another option: “They say that one head is good, but two are better. I recently started a business. Will you look at him? I'm interested in your opinion."

For cold applicants: “My company is developing in your area. Would you do me a favor and look at some materials? I'm interested to know what you think about it."

Or like this: “I started a business with a product that, in my opinion, has good prospects, but I would like to get an outside opinion. Will you take a look?

Super indirect approach

The 3rd approach is very effective because it uses several psychological aspects. IN this method you make it clear to the person that he is not a candidate and ask him about his friends who could join your business.

Example usage for warm challenger: “Do you have any friends who want to start an additional business from home?”

Or like this: “The business I'm in doesn't seem to be a good fit for you, but maybe you know someone who would like to make a nice extra income working from home?”

In most cases, a person will ask you to tell him about this business before he begins to remember his acquaintances. It's all about curiosity and some intrigue.

If your interlocutor begins to ask additional questions and is interested in your business, then you can move on to the 4th step.

Step 4. If I, then you?

This is one of secret weapons professional network marketer. “Will you watch the presentation if I email it to you?” “Will you visit the site if I give you a link?” These are very powerful questions for several reasons.

Firstly, there is the principle of reciprocity. You are offered something in exchange for something else you can do. People tend to react positively to such situations.

Secondly, you are in a position of strength. You are in control. You do not beg, do not ask, but offer a favor for a favor.

Third, you are expected to offer something of value. You say that you will do something, but only if the other person agrees to do something in return.

People are more respectful of what you have to offer when they see that you have value in it.

Scheme "If I, then you" works like magic. Remember that your main task at this stage is to provide information. Only after this can you proceed to the fifth step.

If a person asks for more information, then you should act: “I understand, you can’t explain everything in a few words. You can find answers to all questions on the disk, website, and so on.” “The easiest way for you to understand what I’m talking about is if you look at this presentation, website, disk, and so on.”

If a person refuses, then you simply thank him for his time and deal with other applicants. It is also useful to think later whether something could have been done differently, perhaps you made a mistake somewhere.

So, after going through four steps, you managed to convince a person to look at your marketing materials in one form or another.

Does this mean that success has been achieved? No! Eric Worre constantly reminds us that only five percent of people will do what they promise if you only use 4 steps. This percentage cannot suit us. To increase the effectiveness of your invitations to 80%, you need to follow another 4 steps.

Step 5. Confirm and set time frame

Immediately after completing step 4, you should ask the question: “When do you think you can watch these materials?” or “When can you come to the website to watch the presentation?”

When you asked a person the questions from step 4, then for your interlocutor it was a task that he would complete someday. Now, after the 5th step, everything becomes more real. The main thing is that he tells you when he looks at your materials.

In 90% of cases, a person will tell you quite accurately when he is ready to watch your presentation. In the remaining 10% the answer will be vague. In this case, try this: “I don’t want to waste your, and my, time in vain. Maybe just think about the deadline by which you will definitely be able to watch the presentation?

Don't be afraid to apply a little pressure. The fact is that your interlocutor already agreed to look at your materials in the 4th step. Now he feels some responsibility.

Now can we proceed directly to transferring presentations, links and other materials? NO! It is too early!

Step 6. Confirmation 2. Check time

If a person tells you that they will watch your presentation on Thursday evening, then you should ask: “If I call you on Friday morning, will you have already looked at everything by then?”

After such a question, usually the applicant either slightly adjusts the previously specified time, or immediately answers in the affirmative. Please note that by this point, the person has already confirmed his intention to view your materials three times. It is also important that it was not you who chose the time, but the interlocutor himself who appointed it.

You asked questions, and the person confirmed his intentions and independently offered time.

Step 7. Confirmation 3. Arrange a call

This step is very simple. You just need to ask: “What is the best number to call you and what time?” Your interlocutor will tell you a time convenient for him and a way to contact him. And now you have an ironclad agreement.

Step 8: End the conversation!

Remember step number 1? You hurry! Just say: “Great, then it’s agreed! It's time for me to run. Let's call you! Goodbye!"

Many people make the mistake of agreeing on everything and continuing to talk and talk, which often leads to the opposite result. There is no need to say anything more. Your task is only to convince the person to familiarize himself with your materials or presentations.

To make it clear once and for all how to invite people to a network business, I’ll tell you about one guy named Sergey. He works in a bank and, it would seem, his example is completely unrelated to MLM, however, this is only at first glance

The most interesting thing is that there is always a queue to see Sergei. Other employees may be sitting around waiting for customers, but he is working almost non-stop. It happened that people, as in one of the jokes, came to him to buy a “hook for a fishing rod”, and left satisfied, having purchased an “expensive motor boat”.

He has a large base regular customers. They often call him in advance to arrange a meeting, and on his days off they refuse the services of other consultants, saying: “I’d rather come to Sergei tomorrow.” In addition, the base is expanding due to the fact that satisfied customers recommend it to their friends.

I asked Seryozha why this happens, why he attracts people so much.

— There's no secret , he replied. – I ask a person leading questions in order to understand from the very beginning what exactly he wants. And then I tell him how he can use the services of our bank to solve his problem. Those. I explain to him its benefits. At the same time, I speak in simple, easy-to-understand language. You can talk to a person using our professional terms and flowery phrases, but this often leads to the person leaving, because... understood little, and in this case he usually says: “I’ll think about it.” As a result, the client is lost.

- Well, no, of course, that’s not all. We are trained to work with clients in special trainings, and I will definitely use all the knowledge gained in my work.

- If you are all trained to do this, then why is there such a queue only for you?

— I easily respond to objections and react correctly to refusals. It came with practice. I see many people get confused when they are told no. But what is easier to explain to a person what this “no” means for him personally!

— What else is important in working with clients?

— It is also important to be friendly and sincerely help people solve their problems. financial difficulties. I remembered a case when a very aggressive woman came to us with complaints, and as a result of our conversation, she took out a loan for two million and left with words of gratitude.

- Seryozha, with such skills you could achieve great success in the network business and get much more for your work.

- No no! This is where I intend to succeed. I'm interested in what I do.

Well, let's wish Sergei good luck! I am sure that with such an attitude towards people and his work, everything will work out for the best.

It's a pity that he is not in my structure. But from his example you can learn how to communicate with potential clients company or our partners.

From all of the above, we draw conclusions on how to invite people to a network business. We have to

1. Delicately find out the needs (problems) of a person.
2. Show ways to solve a problem using an MLM business or company products.
3. Be able to in such a way that a person understands how much he loses in case of refusal.
4. At the same time, our main desire should be the desire to help a person.

Who doesn't agree with this?

Network business or network marketing is a system for selling a variety of goods and services through a system of independent distributors. Participation in the network gives its distributors various benefits on products, and income is made up of sales commissions and referral fees. Not everyone knows how to invite people to an online business.

Advantages and disadvantages

Like any business, multi-level marketing has its pros and cons. Not every person can achieve success in it. To do this, you need to have a certain entrepreneurial spirit, assertiveness, the ability to build a network of connections, and communication skills.

The advantages include a minimum of funds for starting, organizing working hours at your own discretion, and the unimportance of such social qualities as education and age. Network business can also be inherited. Newcomers are provided with a comprehensive training and adaptation program, and a whole system of benefits is provided. For those who have just entered the business, educational seminars and trainings are held. With the development of the World Wide Web, we can begin.

The disadvantages include people’s skeptical attitude towards network marketing. At first, in the absence of sufficient experience, receiving refusals from clients and partners is inevitable. The same skepticism, as well as high turnover and the difficulty of building “networker-client” relationships, reduces the prestige of the profession. Many people, who were initially inspired by the idea, encounter difficulties, cannot stand it, leave the business and spread the opinion to the masses about the worthlessness of network marketing.

The legal status of the network distributor is not indicated in any way, which can create legal problems with the manufacturing organization. In addition, it is worth remembering that a network business at the very beginning takes a lot of time.

Despite the fact that Russians are skeptical about network marketing, there are many examples of success. So, in America, half of the existing millionaires received their first million thanks to network marketing.

Rules for creating a network business

First, you need to determine the purpose of the business. It would be wrong to assume that the first priority is sales. Pursuing this goal, you can lose many clients, earn a bad reputation as a “brazen salesman” and lose all the benefits of network marketing. The main task building a system is to offer customers the goods and services that they really need. This will allow you to build a strong distributor-client relationship, which will certainly lead to success.

The second rule of creation successful business is subject knowledge. It is necessary to thoroughly study the proposed product, its advantages and disadvantages, and the possible benefits of purchasing it. Product presentation includes all possible means - from electronic presentations and offers by phone to special catalogues. Here it is important to cover all possible channels of perception so that the product is of interest to both the auditory, visual and kinesthetic senses.

The third rule is clear planning of activities, subsequent analysis of results and adjustment of plans. It is necessary to define long-term and short-term goals, break them down into achievable tasks, and set priorities. This will allow you to achieve your goal step by step, receiving satisfaction from its achievement in both material and psychological aspects.

The fourth rule requires preliminary market research and drawing up a portrait of the target audience. The description includes age, socio-cultural indicators, information about education and status, and profession. That is, an image of a buyer is created who will certainly be interested in the product. Having received a client, in no case should you leave him to the mercy of fate - his support will take time, but will be rewarded a hundredfold. A satisfied buyer can become a regular one, raise the reputation of the seller and become an additional source of attracting customers.

The fifth rule states the need for self-education. Time free from organizing a business should be spent searching for new methods of doing business: attending educational seminars, trainings aimed at developing necessary qualities, read professional books.

In addition to the above rules, special meaning has the correct positioning of the seller as an honest and convenient partner.

Basic invitation methods

Having firmly decided to start a network business, a novice distributor is faced with the problem of recruiting clients and partners. There are many attraction techniques. The most common of them:

1. Warm market. This definition includes a wide circle of acquaintances, both past and present. It includes relatives, acquaintances, acquaintances of relatives, work colleagues, persons with whom there are contacts on other issues, for example, a hairdresser, cosmetologist, trainer. Many people reject network marketing offers, so you shouldn’t immediately go on board. It is necessary to act gently, for example, over a joint cup of tea. It is better to first receive instructions from your supervisor - his experience will allow you to avoid typical mistakes of beginners.
2. Cold contacts. Having developed a warm market, which should include at least 100 people, you need to move on to the next acquisition channel. The circle of cold contacts includes direct communication With strangers. First you need to start a conversation, which can start with a banal question: “How to get there?” This is followed by an unobtrusive continuation of the conversation, including introduction, short presentation goods and exchange of telephone numbers or business cards. To practice cold contacts, you need to master the art of communication, learning which requires significant psychological adjustments.
3. Leafleting. It requires costs to print leaflets, and to get a return, you need to distribute more than one thousand copies.
4. Advertisements (on poles, in newspapers, on the Internet). They also require money, and in addition, the text must be selling, bright, and calling to action.

The first step is very simple. You have information in your hands. Specific product. And this information, this product must be delivered to you as soon as possible more of people. And what more people will see him, then more percentage your success will go up.

It's a numbers game. The network marketing business is very simple. But...it's not easy.

The most important thing is that what you do, the people in your group should do too. Because you came into business from day one, started inviting people and they will do exactly the same as you do. So if you invite thousands of people and they are not doing it the right way, your group will not be successful. But if you invite 10 people into your group, and do everything right, and they start doing the same thing, your business will explode.

The system in network marketing is very simple and it has been worked out for a long time. And you don't need to change anything.

The most important thing is to talk to people and invite them into your business.

But how to do it correctly?

When you talk to people, they may be on a different channel.

For example, you listen to the radio on channel one. Something is also happening on the second channel. But you don't listen to it.

When you talk to your friend, he is also on a different channel. He seems to be listening to you, but he doesn’t hear anything.

Therefore, it is very important to correctly invite people into business.

We are all different. There are people who can speak beautifully, are more eloquent, write without errors, are charming, and interesting. It is very pleasant to communicate with such people. And when such a person makes a presentation and tells everything by heart and very beautifully, this is what happens...

I figured out almost everything, but I’ll think to myself, of course, this good business for Alexey. I will never tell anyone so beautifully in my life. I don’t even know and I can’t tell it like that. I will never learn that much information. And when Alexey finishes, I will tell him hundreds of reasons why this business is not for me. This is a pyramid. This business is not for me. My wife doesn't allow me. I have no time. I have no money. I will come up with anything, but I will never tell the truth that I was just scared of how beautifully Alexey told me this. I just can't copy it.

This situation happens very often. People try to talk so beautifully and as a result they only scare people away.

Imagine it's your first day in business.

The unwritten law says that in order to earn money, you need to stay in the project for 3 years, or actively spend 500-700 hours.

1. Take paper and pen and write down all the people you know. Don't choose who is better and who is worse. I need to write.

When they tell me, I don’t want to be in a business where you need to talk to people, then this business is not for you. But...answer me this question - if you went to the cinema. We watched a great movie. Will you tell me and recommend watching it? We are all involved in network marketing. Whether we like it or not. We just don't make money. The difference between you and me is that I earn money by telling stories, but you don’t.

1. When the list is ready, we start calling.

Very important. You start calling at the time when you have good mood. If you have Bad mood, it’s better to skip and not call. You must be in a good mood. This is very noticeable in the intonation. When I talk on the phone, I always stand. I don't know how to explain it, but you have to stand.

After dialing the number, we ask if the person has a minute. If he is busy, at work, or at a party, you should never talk. He won't hear you.

Example conversation:

Hello Allah. This is Michael calling. Do you have a minute now? Not busy? Great. Listen. I have a big request to ask you. You understand, Alla, the other day I was offered a very interesting business. And I think this is a very good business for me. It seems to me that I will finally earn good money. Alla, I know you are a very competent woman, it is very important for me to hear your opinion. Please do me a favor and take a look at this information and tell me honestly, is this really such a good business for me?

At this moment I will not say another word until Allah answers me. It is very important.

What I've done?

1. compliment. Everyone loves to receive compliments.
2. I asked her. People love to be asked.
3. Business for me. Money for me.

Network Business Is Was and Will Be a Business of Communication.

When a person wants to express his opinion to you, he will listen to the information very carefully. He will be on the same channel with you.

In network marketing, being part of a team is very important.

Know all your upline sponsors. It is impossible to build network marketing alone. Only working in a team, with a team, brings success to the entire team and to you personally.

If you had 1 cent and every day it doubled. How much would you have in 1 year?

This problem shows the mathematical potential of network marketing. In 30 days your 1 cent will turn into 5 million dollars

The inventor presented his chess to the ruler. For such a gift he asked for a reward. Give me some grain. For the first cell 1 grain. For 2 cells - 2 grains. For the 3rd cell there are 4 grains. And so for each cell the number of grains is doubled. Such a simple wish... You could choose any wish.. For the first time, the ruler’s command could not be fulfilled. They didn’t order execution, they ordered mercy... He wanted as much grain as you don’t have, even if we sow all the fields on the planet.

This is exactly how the network marketing system works. We invite people into business, and they invite...

If you invite 1 person per month to your business. And they repeat you. And everyone you follow also follows 1 person per month. This means that you will sign 12 people in a year. How many people will be on your team? 4096 people will be on the team, provided that you develop a business from scratch and sign 1 person per month, and your team repeats you.

This is a geometric progression.

And it is very simple and very difficult.

Not every person you give information to will come to your business, but the success rate will increase. People remember information. He may not come to you today, but you never know what will happen tomorrow.

When a person says NO, it doesn't mean it's forever. The most important thing is that you gave him the correct information.

People don’t go into business because they are afraid that no one will help them.

When you invite someone into a business, everyone should see that they are helping you. Then no one will be afraid.

This is the most important way to invite people into business.

Business should never be forced. May I ask a question. People love it when people ask their permission.

Believe in yourself. Until you believe in yourself, you can hear it in your voice, in your intonation. People do NOT trust such a person.

Believe in yourself.

Work on yourself.

Be positive.

You will succeed.