Where to start opening cosmetology. Open a cosmetology salon

What associations do the word “business” evoke for the majority of the population! More than 75% of the population of our country will answer without hesitation: “business is when you don’t have to do anything, and still earn millions.” What about the remaining 25%? These are precisely the ones who are engaged in this very business. They will say the opposite: “business is when you have to work around the clock, every minute regretting that there are only 24 hours in a day, and not, for example, 36 or more, hoping for a positive result that can be felt no earlier than a few months after opening "

What about those who open luxury establishments and earn huge sums almost immediately after opening? These are those who invested 2 times more money in opening their business than the minimum required to start this business, and such money can be received either from rich relatives or earned by doing another business. What should the rest of us do - work for “Uncle Sam” all our lives? Not at all. Open what you have enough money for and try to achieve astronomical income, gradually expanding.

Naturally, if there is a catastrophic lack of funds, it will not be possible to open a business from scratch, acting as a manager. There will always be a shortage of money, your business will develop too slowly, in which case you will become uninteresting to potential clients. The only option left is to open a business based on your professional skills, having worked for some time in some well-known company before opening. Then you have the opportunity to gain experience, observe the work of management, and most importantly, get clients. Cosmetology can become such a business. But, again, think about opening beauty salon it is too early. It’s better to start small, with a beauty salon. How to open a cosmetology salon?

Registration and premises

Why register, because at first you do not plan to attract additional staff, and taxes will take away some of the profit? Most people who start their business from scratch without registration can be left with practically nothing after just a few months, that is, even without a large part of their personal property. After all, the fine for illegal entrepreneurial activity, often reaches 300,000 rubles, and since this is an economic crime, in the event of a lack of financial assets, as part of enforcement proceedings, bailiffs have the right to confiscate your property. If you own a living space exceeding 21 m2, you will have to exchange the apartment. This is such a fun prospect, and the first candidate for “forgery of such a pig” is the cosmetology office or salon in which you worked previously. A client comes to you, receives the full range of services offered, and a few hours later, representatives of law enforcement agencies come to you with evidence of your illegal activities.

But a registered entrepreneur acts within the framework of the law. Moreover, the owner of the cosmetology salon, an individual entrepreneur, pays single tax no more than 3% of total profit.

But there are no special requirements for the premises. If no one lives in your apartment or you have ownership rights to the apartment that you are renting out, you already have premises for a cosmetology office. Receiving clients at home will not bring you much profit, because most wealthy clients will not go to your apartment, but to a separate room, decorated according to all the rules. So, you can host the first few months after starting your business in your apartment.

In about 3 months, taking into account that you will provide cosmetology services: waxing or sugaring; applying makeup and other minor cosmetic procedures that do not require the use of special lamps and chemical solutions for three clients a day, 5 days a week, you can earn about 100,000 rubles. This should be enough to convert a separate room into a cosmetology room with an area of ​​20 m2. Now you can provide peeling services, eyelash extensions, wart removal, etc.

But with yours, so to speak, industrial waste not so simple. Many areas of business activity are interconnected. There are many companies whose services themselves are not in demand. Well, why hand over broken lamps, and even pay for it, if you can just throw them in the trash? It turns out it's impossible. Contracts for the disposal of ultraviolet and fluorescent lamps, as well as for garbage removal, disinfection services with companies providing these services must be concluded by any entrepreneur. How much do such companies earn? This will be discussed in other articles.

Important! Cosmetology and medicine are closely intertwined. A license is required to provide medical services, but no license is required to provide cosmetology services. Therefore, in order not to give your competitors a reason to nip your business in the bud just because instead of a cosmetic one, you do a therapeutic massage and... Oh my God! Without a license, check with the licensing authority for a clear delineation of your activities. To avoid spending a long time searching for where to go in your region, contact your local administration.

Staff

Since the number of services you provide has increased significantly, and besides, the services are diverse, you will have to employ 2-5 craftsmen. You have 2 ways to develop further business - provide a narrow range of services more clients; provide a variety of cosmetology services. In the first case, it is better to hire inexperienced cosmetologists and train them yourself. In the second, you will have to hire experienced cosmetologists, because you cannot teach something that you yourself only have a general idea about? How can you make sure that your business is not stolen from under your nose?

So that no one is tempted to hide revenue or lure clients, you will have to rent a new premises with a total area of ​​at least 50 m2 and pass all orders through the administrator. Before getting an appointment with a cosmetologist, the client must pay the required amount for the services provided not to the cosmetologist, but to the cashier.

You will say that this is no longer a beauty salon, but a beauty salon, and you will be absolutely right. You have moved to a new level of doing business!

Don't stop there! Install several solariums. Solariums are not licensed. You just have to find an experienced gel consultant, and since you will have a stable flow of clients a year after opening, it is unlikely that this specialist will “conduct subversive activities,” because it is unknown whether you will be able to open your own business on your own, and you already have everything established and the profit is not somewhere in the future, but at the end of the current week! Solariums increase the net profit of a beauty salon by 1.5 and the office by 3 or more times.

Payback

Organizing a business providing cosmetology services requires various investments. If you work from home, then you only need to invest about 25,000 rubles in equipment and consumables. In this case, you will pay for yourself in 2-3 months. A cosmetology office for skin rejuvenation and skin care with solariums can cost the owner 900,000 rubles or more and pay for itself in 9-12 months.

Encyclopedic reference: a beauty salon is a beauty industry enterprise that differs from a beauty salon in its limited range of services in the field of cosmetology.

Unlike medicine, which can be social, that is, free, cosmetology requires certain financial costs on the part of the client. At the same time, the services of cosmetologists have always been in demand, and currently there is a steady upward trend in demand for them. The reason is the eternal desire of women (and in Lately and many men) look young and fresh. Environmental and social conditions have a negative impact on appearance - and cosmetology can “erase” signs of fatigue and even wrinkles. If you want to try your hand at own business, opening a small, highly specialized cosmetology salon is a good start.

In this article we will talk about how to open your own beauty salon and start making money by giving people beauty.

Step by step to a stable income from beauty

Step one: building a concept

When calculating how much it costs to open a beauty salon, consider different variants start. It is not necessary to open from scratch, incurring time and financial costs for renting premises, purchasing equipment, and purchasing cosmetic products.

First option: purchase already ready business- a registered company and an office in an equipped room. When choosing this path, be careful: along with the office, you can also acquire its damaged reputation.

Second option: franchising, which will save you from the hassle of finding and arranging supplies of materials, creating a marketing strategy, and promoting your name in the market. The disadvantage of this path is the dependence on the products, prices and ideology of the franchise seller.

Third option: opening a beauty salon from scratch is the choice of those who prefer to find their own path in business and want to work only for themselves and their reputation.

The premises for a beauty salon must meet a number of requirements: have a separate entrance and an equipped sewage system, comply with fire safety standards and be sufficiently spacious. One cosmetologist needs at least 15 square meters to work. Experts advise concluding a lease agreement with subsequent purchase.

The best location for a beauty salon is next to hairdressers, fitness centers, and swimming pools.

Step two: we form a legal basis

You can open a beauty salon if you are registered as an individual entrepreneur or LLC. If you do not plan to expand, do not intend to provide licensed services, but want to open as quickly as possible and calculate taxes according to a simplified scheme, your option is an individual entrepreneur.

Be careful with the list of cosmetic services. Many of them can be classified as medical, which means a license will be required. To avoid mistakes, before drawing up constituent documents, consult with specialists from the Licensing Bureau.

Step three: getting ready for opening

To open a beauty salon, you don’t have to be a cosmetologist; it is important to be able to solve administrative issues and invite professionals to join your staff. There are 2 options for financial settlements: offer the craftsmen a percentage of the office’s profits or charge them a rent for the use of your premises and equipment.

Please note that in addition to the cosmetologists’ workplaces, you need to arrange a reception area with a waiting corner and utility rooms where towels will be washed and ironed.

Where can I get money?

To open a cosmetics business, you will have to use your own funds - it is difficult to find a partner, banks do not issue targeted loans. You will not get an answer to the question of whether a beauty salon is profitable immediately after opening. In the first 1–2 months, even if there is a profit, it will be low. When planning to take out a loan, keep in mind that a small beauty salon will pay for itself in an average of 3 years.

Underwater rocks

Because cosmetology is rapidly growing business, new offices will open everywhere, creating competition for you. Take care of your regular customers.

Remember that opening a salon from scratch is a risky undertaking. Just as a good restaurant needs a chef, you also need a chef with a good reputation at the start.

Let's sum it up

The cosmetology business has good prospects. Despite the rather long payback period, this type of activity is attractive for investment. With the right approach, you can turn it into a stable source of good income.

Environmental influences, constant stress, and poor quality nutrition have a negative impact on appearance. The weak half of humanity wants to be confident in themselves, in their appearance and do not spare money on beauty.

The main desires with which people usually visit a cosmetologist are: to eliminate problems in appearance and support the skin with first-class procedures and good cosmetics. In addition, today in the forefront of cosmetology are skin rejuvenation procedures and figure correction. That is why it is so important to make maximum use of every meter of space for a wider range of services to the client, i.e. without leaving the chair.

In order for cosmetology establishments to work more efficiently, several rules need to be applied.

• If you want to sell cosmetology services, you must be confident in yourself and in your work, instilling confidence in the client with your calmness in the results.
• Keep up with the development of progress, apply new techniques and developments, because people love innovations.
• Use special programs for holidays, organize meetings, etc.

How to start a cosmetology business

Cosmetic services have always been in demand, and the question of how to open an establishment of this profile is relevant for entrepreneurs. A cosmetology business plan involves different investments depending on the scale, but the profit promises to be quite high. Running this business is promising and not risky for investment, despite the long period of self-sufficiency.

A cosmetology business, like any other, will require labor and material costs. To open a profitable office or salon in the future, you will have to work hard. This will require the help of specialists and certain knowledge.

Three pillars of cosmetology business economics

There are three pillars of the economics of the cosmetology business: maximum use of space, applied technologies and qualified specialist labor. In order for each work site to generate real income, it must be properly furnished.

The economic basis of this business is based on the basic services provided. But we must not forget about the possibility of attracting customers with various fashionable “tricks”: discounts, certificates, etc. Also, when opening a cosmetology office or salon, you must have the entire package of permits: registration of the enterprise with state and tax authorities, a special permit (license) for this type of activity, permission from sanitary and epidemiological services and the fire department.

Cosmetology is a licensed activity, so the requirements of the sanitary and epidemiological service are quite high. The sanitary conclusion of the SES provides for an annual medical examination of personnel (availability of a health certificate) and compliance with all sanitary standards established by law.

What do cosmetologist services include?

Until recently, cosmetic services were provided by anyone: hairdressers, gyms. Now specialized cosmetic institutions offer big choice services ranging from peeling, masks, electrical treatments, massage and ending with a variety of wraps. They can additionally perform hairdressing services - hair care, manicure, pedicure.

How is the pricing policy set?

The pricing policy must be set taking into account actual costs, payments to craftsmen, etc. At the beginning of your activity, prices should be reduced slightly, and when work is established and your client base has been developed, you can use price regulation and discounts.

Seasonality in the cosmetology business

High attendance is observed immediately after winter (first peak) and after summer (second peak). What to do in the off-season? You need to find “something like that”, for example, purchase an installation for laser hair removal hair or special equipment for pedicure, in the end, get creative and attract clients.

How to open a cosmetologist's office?

First, you need to understand for yourself what you would like your business to be like and decide how to open a cosmetologist’s office. This small business and does not require large investments given the constant demand for cosmetic services. However, a serious competitor to the beauty salon are beauty salons equipped with last word equipment using modern technologies.

The lion's share of the profit falls on them, so it will be difficult to survive in such conditions. The question of how much it costs to open a cosmetology salon can be answered this way: approximately from 10 to 15 thousand US dollars. In addition, to perform high-quality cosmetic services, you need a qualified specialist, which is extremely important in this business.

How to open your own cosmetology salon? You need to start your activity by selecting the necessary premises, preferably in a crowded residential area, since a small beauty salon in the center is unlikely to gather a regular client base.

As an option, the best option would be a room on the ground floor of a multi-storey building, an office in a market area or a shopping and entertainment center, in a sauna, medical center, etc. Favorable proximity to beauty salons will immediately attract the attention of customers. The premises must have rooms for sterilization, a bathroom, and a waiting room, and the area of ​​the office must be at least 15 square meters. m., and for one cosmetologist - at least 8 sq. m.

A cosmetologist's office as an artist's studio

The cosmetology office must contain all the equipment necessary for work: a pressotherapy device, a special laser. Also, a device for ultrasound therapy, a device for cavitation (a method of influencing fat cells) will not be superfluous. The office must be equipped with the necessary pieces of furniture - a cosmetic chair, tables, a wardrobe, etc.

how to open a beauty salon

Your own beauty salon: how to save money? Helpful information

In this article, we tried to collect the latest and previously unseen information about the tricks of doing business in a “beautiful” business.

What does a beauty salon grow from?

The most reasonable thing, market players advise, is to gradually increase the number of services provided. That's why many people start with a hairdressing salon with 3 chairs and a salon providing services such as manicure-pedicure. Then a cosmetologist's office is added. Naturally, space should always be taken with a reserve - for future development or, at worst, for subtenants according to your profile. Subsequently, you can add a cosmetologist's office. Everything needs to be done gradually, as you gain experience and expand the circle of regular customers.

Where to look for premises for a beauty salon?

Don't make two deadly mistakes! Some newcomers (still) buy into this - renting space in the basement for a beauty salon is unacceptable, as it is prohibited by law. Everyone who supports themselves in basements either has a fabulous administrative resource or pays monthly salaries to inspection officials! And second: the room must have a separate entrance.

The most common and successful location for a beauty salon is an apartment on the ground floor, converted to non-residential use. On average, furnishing such an apartment on a turnkey basis costs 2 - 3 million rubles.

Is it possible to buy a ready-made beauty salon?

Yes, this is more than real. You can now buy a ready-made beauty salon (due to the crisis) for one million rubles.

However, before you spend your money, take a closer look at what you are buying - will you soon become the next seller of a notoriously illiquid item?

What can you save on when opening a beauty elephant?

First, as always, partnership helps. If you become a “vassal” of some large brand (for example, Wella), they will provide you with:

preferential leasing of all necessary equipment;

will give valuable gifts for each procurement act;

free training for staff;

will give their logo as a sign;

The logo will also decorate branded towels, which will be provided to you free of charge.

This luxury has only one drawback - some contracts exclude the possibility of using “jars” from other companies.

However, from experience, this strict rule is broken so often that major brands have already relaxed their policies in this regard.

Saving time and effort is also an important factor for success

Contacting a consulting firm will help you save time and effort (its services will cost you from 100 to 150 dollars). They give very intelligent advice, which is extremely useful for absolute beginners. However, they sin by immediately starting to “PR” their equipment suppliers. If you immediately make it clear to the consulting firm that you intend to search for the optimal equipment for you yourself, then they will calm down and begin to give you more practical advice. Don't be afraid to ask and insist on your own!

Salon business: How to involve the state in saving?

Firstly, organize social events, for this you will receive bonuses from the state. But before you do this, you need to make yourself known. And therefore - secondly.

So, you must include your company in the register of small businesses. This will allow you to receive free information services, accounting assistance, rental benefits, lending benefits and other subsidies.

For this purpose we are preparing next list documents:

application for inclusion in the Register, signed by the general director

Originals for verification:

constituent documents (Charter, constituent agreement, Amendments to them)

OGRN certificate

TIN certificate

certificate of registration of changes and additions to the constituent documents

Uncertified copies:

certificate of entry into the Unified State Register of Legal Entities

certificate of registration of changes in constituent documents

certificate of the average number of employees, certified by the signature of the general director, chief accountant and seal

Statement of no intention to conduct activities that do not comply with the law, signed by the general director and sealed

power of attorney for the representative - in two copies signed by the general director and stamped

(data for Moscow)

Beauty salon: We continue to save

If you are going to rent a premises, then a direct lease agreement for a period of at least 5 years is best. Although it is best, we repeat, to buy the apartment and transfer it to non-residential use.

How to increase the profitability of a beauty salon

I’ll tell you one little secret: the success of your business largely depends on which administrator you choose. The best beauty salon administrator is a person with experience in sales. And it’s not at all what many people think, judging by experience. It is especially important whether the administrator knows how to conduct telephone conversations. They need to be practiced, as in all other industries - before memorizing them by heart. Often clients will call the salon based on advertisements that you ran in glossy magazines of a “regional scale”. No “Now I’ll go ask the master what a mordansange is... Oh, the master is cutting hair...”. A beauty salon administrator is not a doll in a teapot. And advertising in the media (and even the price list in the folder!) is not a textbook on mathematical analysis. If you express yourself in a language that is incomprehensible to the consumer, then your administrator should at least be able to explain all the Masonic paraphernalia that you value so much.

How to prevent staff turnover in the salon business?

Unfortunately, there is only one truly effective way here - to shift the emphasis from “stars with golden hands” to “smart machines”. When you start “working hard with robots, not people,” you will be pleasantly surprised that the machines don’t carry business cards with personal phones in the pockets of their dressing gown, do not accept clients at their home, do not confront you with the fact that they are moving to work in another salon and do not go on maternity leave.

It is known that ignorance of the law does not exempt one from responsibility. But knowledge of the law, on the contrary, allows you to make good money. So: any mention of your favorite company - a sign, a pillar, talk in the media - must be registered and paid for as advertising. If you post a slogan before opening: “Coming soon! Salon "Lydia"! All types of services!”, then officials will come to you and want all types of services. From their point of view, this will be an advertisement, not a note on the refrigerator.

However, this can also be turned to your advantage. The same law says - if you simply provide information about the services provided, but do not mention: A. The name of your salon, B. Trademark, then this is no longer advertising. This ad is called a showcase. And the window display is not paid for. So hang up a detailed and beautifully designed advertisement (sorry, I meant to say window display) in your window and don’t pay anything.

I want to warn those who like to post advertisements on poles. Do you know that the relevant officials frustrate them, and then start calling you on the indicated numbers with an invitation to visit the administration? So no one has ever come up with anything better than a beautiful showcase.

This is how you can save money and even increase the income of your beauty salon. Behind additional information(O SES requirements, profit figures and the basics of management) refer to other articles about the beauty salon on our website, which describe in detail additional, no less important nuances of this business.

Nazarenko Elena

(c) www.openbusiness.ru

29.07.2017 13:20

Responsibilities of a cosmetologist-esthetician.

There is a specialization in the field of cosmetology.

Beauty! How to open a cosmetology salon?

There is a profession of cosmetologist-esthetician, the duties of such a specialist include carrying out procedures that are aimed at caring for the skin of the face and body. An important feature is that the specialist works only with healthy skin.

These are procedures that do not involve violating the integrity of the skin. Masks, massage, wraps, different types hair removal, eyebrow shaping, eyebrow and eyelash tinting, cosmetic skin cleansing, hardware procedures, makeup application, anti-cellulite programs, SPA complexes and other services. All these procedures are in demand by women, so salons need specialists. These types of services do not require compulsory medical education. Cosmetologists and estheticians work in beauty parlors, beauty salons, and SPA centers. How to become a cosmetologist-esthetician? You need to take training courses, pass exams and receive a certificate giving you the right to work in your profession.

Responsibilities of a cosmetologist

A dermatologist-cosmetologist or cosmetologist is a specialist who treats the skin of the face and body, that is, works with skin diseases and aesthetic problems. The main task is to understand the causes of skin problems and propose solutions, select appropriate procedures.

What may be the responsibilities of a cosmetologist? For example, removal of age spots, moles, spider veins, treatment acne, removal of scars and scars. Prescribing procedures to get rid of stretch marks on the skin, cellulite, remove signs of premature aging (swelling, wrinkles, circles under the eyes), and perform a medical pedicure. Anti-aging procedures associated with violation of the integrity of the skin, various injections, deep peelings are also the duties of a cosmetologist. To provide services of this level, a medical education is required. Cosmetologists work in medical clinics, beauty centers, and salons.

Assistant cosmetologist - how to start a successful career

How to become a cosmetologist? In order to start gaining experience in the profession, a good option is to get a job as an “assistant cosmetologist”. Responsibilities usually include preparing an office for receiving clients, filling out documentation, performing simple, non-injection procedures, assisting with procedures, and working with cosmetology devices. Some companies provide training at the expense of the organization, which will also be very useful for career growth.

To get a job, you need appropriate education, documented, a medical record and a desire to master a specialty.

How to become a cosmetologist without honey. education, and is it possible to do this?

Of course, having a medical education is a huge advantage for mastering a profession; it will be easier to study and there will be more opportunities. However, if you do not have such an education, this does not mean that working as a cosmetologist is not for you, but you need to understand that not all areas in cosmetology will be available to you. Without a medical education, you can master the profession of a cosmetologist-esthetician, but you cannot work as a cosmetologist. You also need to be prepared for the fact that not all salons and beauty centers will want to hire a specialist without a medical education. How to become a cosmetologist without honey. education? For those who do not have a medical education, but have a great desire to realize themselves in the profession of cosmetologist, there are special courses, which include the basics of anatomy, physiology, dermatology, trichology and other sciences, knowledge of which is necessary for mastering the profession.

When choosing educational institution It is important to check that you have a license educational institution, pay attention to the teaching staff. Teachers must have extensive practical experience, and not only with a baggage of theoretical knowledge, but also to navigate modern trends and trends in cosmetology. The technical equipment of the educational institution is no less important; there must be all modern cosmetology equipment, medications, and consumables. The necessary information can be obtained from reviews of those who have completed the training, as well as on professional forums.

Education of a cosmetologist

What does it take to become a cosmetologist? Now, in order to get an education to work in cosmetology, you need to study at the department of pediatrics or general medicine, then get postgraduate education in a residency or internship in the specialty “Dermatovenereology”, and then take another course of professional retraining in the specialty “Cosmetology”.

In a medical school or college there is a specialty “Nursing in cosmetology”, where nurses are trained to provide cosmetic procedures. Such a specialist can perform massage, peelings, cleansing, physiotherapy and wraps.

What does a cosmetologist need to know?

To successfully work in the beauty industry, a cosmetologist must have a certain set of knowledge and skills:

• Fundamentals of anatomy and physiology, the structure of the skin and its properties.
• Design of cosmetology equipment, rules for its operation and storage.
• Types of professional cosmetics, drugs, consumption rates and purpose.
• Rules of hygiene and sanitation. Methods of providing first aid.
• Rules for working in the service sector. Current trends in the field of cosmetology both in Russia and abroad.

A good cosmetologist is a good clinician who can make the correct diagnosis and direct the patient to undergo the necessary tests to identify the causes of skin problems.

AESTHETIC COSMETOLOGY
CLEANSING
The name of the program	Duration	Price
Ultrasonic cleansing + mask according to skin type	1 hour	800 rub
Mechanical cleansing (manual) + mask according to skin type	1 hour	1100 rub.
Complex cleaning (ultrasonic + mechanical cleaning + mask according to skin type)	1 hour	1300 rub.
Mechanical back cleansing + mask according to skin type	1 hour	1450 rub.
PEELINGS
Superficial peeling (all-season)	40 min	1000 rub
Medium peeling (selected individually)	40 min	1500 rub.
Jessner peeling (2 layers. 400 RUR each next layer)	40 min	1500 rub.
Peeling TCA 20%	40 min	1700 rub.
CARE TREATMENTS
Anti-Akne program (cleansing, toning, gel, acnetherapy, anti-inflammatory mask, finishing cream with SPF)	60 min	1000-1200 rub.
Anti-Age program (cleansing, toning, light scrub, facial massage, alginate mask finish cream with SPF)	60 min	1650 rub.
"Shining Eyes" program (cleansing, toning, introduction of moisturizing serum using an ultrasound machine, mask, cream)	60 min	1000 rub
"Radiant Skin" program (cleansing, toning, peeling, non-injection mesotherapy, peeling, brightening whitening mask, cream)	60 min	1200 rub.
Complex "Instant rejuvenation" (peeling, hardware lifting of facial muscles with hyaluronic acid + mask)	50 min	1200 rub.
Program "Anti-cuperosis" (cleansing, toning, light peeling, introduction of a vascular-strengthening concentrate using galvanization, cooling mask, cream)	60 min	1200-2000 rub.
Program "Intensive hydration" (cleansing. Toning. Peeling, introduction of preparations with hyaluronic acid through galvanization, moisturizing mask, cream)	60 min	1200 rub.
Microneedling (first procedure: the price includes your personal mesoscooter)	60 min	2500 rub
Microneedling (second and subsequent procedures)	60 min	1500 rub.
Author's lifting facial massage with elements of face-building (by oil)	40 min	800 rub
Disincrustation	20 minutes	250 rub.
Darsonval	15 minutes	150 rub.
Ultraphonophoresis	15 minutes	200 rub
Alginate mask	20 minutes	400 rub
Additional mask according to face type	20 minutes	from 200 rub
Eyebrow dyeing	1 procedure	150 rub.
Eyelash dyeing	1 procedure	150 rub.
Eyebrow shaping	1 procedure	150 rub.
Eyebrow dyeing with henna Brow Henna	1 procedure 40 min	400 rub
Removal of eyelash extensions + eyelid care	5 minutes.	450 rub.
Treatment of eyebrows and eyelashes (the treatment program is selected individually	60 min.	1000 rub.
CARE OF YOUR HANDS
Glycolic peeling 5%, mask + professional thermal gloves "JESSICA" + cream (the procedure can be performed during facial or body care)	30 min	500 rub
Paraffin therapy (the procedure can be performed during facial or body care)	20 minutes	200 rub
HARDWARE TECHNIQUES (for the face)
Biomechanical stimulation (face, neck, décolleté) + alginate mask	60 min	1200 rub.
Hydromechanical peeling (cleansing, toning, hydropeeling, cream - mask, finish - cream with SPF)	60 min	1100 rub.
Diamond grinding (cleansing, polishing, mask, toning, finishing cream with SPF)	60 min	800 rub
LED therapy (included in care)	20 minutes.	300 rub.
Free consultation with a cosmetologist

Cosmetology services: Beauty and Health Center “Goddess”

You can’t forbid looking beautiful: this credo should accompany each of us. And no matter what the prices for cosmetology services in your city, you still need to take care of yourself. It’s fortunate that there are beauty and health centers that know when to stop and know how to combine a pleasant atmosphere, decent service and reasonable prices.

Complex of services of the beauty and health center “Goddess”

The main emphasis in the price list is on the services of a cosmetology salon: care for the skin of the face, hands, body, multifaceted and comprehensive. Here is a list of the basics from the basics:
Aesthetic cosmetology – eyebrow correction, facial cleansing and other everyday procedures;
Injection cosmetology - only in this Beauty and Health Center the price for cosmetology services of this type does not scare off clients;
Relaxing and healing full body massage, separate zones;
Comprehensive SPA programs for all age groups;
Manicure, pedicure and nail service;

The list of cosmetologist services also includes waxing, sugaring, as well as the sale of products and tools for caring for the body, face, and nails.

Modern techniques

Clients of the Goddess Beauty and Health Center receive pleasant emotions and tangible results from a visit to a cosmetologist. However, the cost of cosmetology services here is much lower than in other establishments. The secret is not at all in saving money and certainly not in the negligent work of specialists. It’s just that the salon team practices modern approaches to cosmetology, which require less time to carry out procedures. Prices for cosmetologist services are fixed, but there are discounts for regular customers.

The task of the specialist who works with you is to choose an individual approach to the client, taking into account the specifics of the skin, figure, and health status. Therefore, the cost of cosmetologist services may vary. You should always focus on the end result: feel younger, better, let your body absorb beauty and glow from within.

Body care and figure correction

The price list for cosmetologist’s services necessarily includes figure correction programs. Compiled by knowledgeable experts, based on balanced nutrition, care and exercises, they allow you to achieve visible results within a clearly defined time frame. Prices for cosmetology services can also be flexible; in any case, the client is always informed about how much to pay.

Popular body contouring techniques include:
Mud baths and wraps;
Anti-cellulite massage and other massage services in a cosmetology salon;
Phytoprocedures based on herbal mixtures;
Exclusive – bamboo Brazilian massage, etc.

The result is not just a reset extra pounds, but toned, glowing skin.

How to open a cosmetology salon from scratch

The desired result is visible after just a couple of courses; the price for cosmetology services always remains stable.

Offers for all clients

What’s especially nice is that the Goddess Beauty and Health Center focuses its service on the whole family. Thus, the cost of cosmetology services for men is no higher and in many ways even more affordable in our country. Even the little ones have the right to take care of themselves: pedicures and manicures for children are included in the price list.

You can find out prices for cosmetologist services for the whole family in advance by calling the phone numbers listed on the website. By the way, in the West, up to 85% of families use the services of a “family” specialist. Typically, the cost of cosmetologist services for mass services is noticeably lower.

Attention to every visitor

I would like to note how important it is to maintain an individual approach to visitors, whether they order the service for the first or thirtieth time. This is exactly the opinion of the team at the Goddess Beauty and Health Center. The list of cosmetologist services is standard, at the same time, each client has the right to express wishes and preferences, and they will be taken into account.

After spending just a few days or weeks on yourself in a professional salon, you will not recognize your body at its truest. in a good way. And let the price for cosmetologist’s services also pleasantly surprise you. Love yourself and take care of your health.

Home » Blog » How to attract clients to a cosmetologist?

How to attract clients to a cosmetologist?

And to other beauty specialists: manicure, makeup, massage...

In a small business, the ways to get customers are different from those they talk about large companies. Here the budget is limited, so cosmetologists, makeup artists and other professionals need budget methods of attracting clients.

In addition, novice cosmetologists often do not know where to start? Where to look for clients, and when you find them, HOW to attract them? Therefore, many try to do many promotional things on their own.

And from this angle, 3 ways open up for how a cosmetologist can attract clients on his own:

Launch of word of mouth in cosmetology

In the beauty industry, word of mouth is key. This is where recommendations have deafening power.

• Alas, it's just quality work does not yet guarantee that they will advise you and will be your “lawyers”.

The process must be started. Artificially. That is, by stimulating existing visitors, girlfriends, acquaintances, etc. This is the most obvious move, so a novice cosmetologist, makeup artist or manicurist resorts to it in almost 100% of cases.

They invite friends to the first free (or discounted) procedure, former colleagues, classmates, etc. With the hope that if they like it, they will tell others about their impressions and results.

Often this does not happen.

Moreover, you gave her a free facial, but she doesn’t even “like” your posts. Why is this happening?

Consider 3 reasons:

1. It is necessary to negotiate on the shore and in plain text! If you thought that a friend will share information about you after a free procedure is only your problem. You don’t need to think, but negotiate. Moreover, as specifically as possible. “Come, I’ll give you a massage, and you, please, leave a review on your VKontakte page.” This is transparent! And feel free to remind about this after the massage.
2. I encountered a problem that probably could only arise in the beauty industry. The fact is that girls deliberately do not want to share their cosmetologist, hairdresser, manicurist, etc. with friends and acquaintances.

   How to open a cosmetology salon from scratch from the company “Lampa Lupa Bai”

   The reason is that I want to be on my own and I don’t want them to discuss me behind my back. What if your colleague doesn’t like it? So I will remain guilty.

3. Hence the third reason - word of mouth for cosmetologists needs to be stimulated! Promotions, gifts and other methods.

Guerrilla marketing in the beauty industry

Guerrilla marketing is what beauty professionals need due to their limited budget. We are talking about promoting your services for free or for a nominal fee. This is not standard advertising, but original solutions.

For example:

• Invite a colleague in a related field to make double business cards. You are on one side, she is on the other. And thus exchange clients. This is also an opportunity to save on the purchase of advertising materials.
• Stick the phone number and service offer on the rear window of your car. Free and visible.
• Go to the forums in your city, write your contacts in your signature and actively participate in discussions, give women valuable advice. Keep in mind - there will be no quick results. This needs to be done systematically: make it a rule to set aside 30 minutes a day for moderating forums and answering questions.

There are many options. Here you need to use your imagination and have experience in marketing and promotion.

Attracting customers through smart advertising

This applies even more so to novice private cosmetologists because of the same limited budget. They try to do almost everything themselves: write advertisements, fill the website with selling texts, fill out questionnaires on websites, advertise themselves on pages on social networks.

You just need to be able to work with words. You need to understand how to write sales texts that work and bring clients to you.

You need to learn this in order to be the best and provide yourself with a constant flow of clients. The topic is extensive, so read more in the special material for cosmetologists and beauty industry professionals on how to differentiate themselves from competitors and create effective advertising.

The services of beauty salons are needed and in demand by all segments of the population. Therefore, investing money in this area of ​​activity is considered profitable - business always has enough level demand. How to open a beauty salon, where to start and what to do to make the business bring the desired profit - these are the main questions that a novice entrepreneur faces.

First of all, think over the concept of your establishment. It would be more appropriate to locate an economy salon or a small hairdresser that provides only standard household services for cutting, styling and coloring hair in a densely populated residential area. The low cost of services in this case is justified by the flow of regular customers.

Idea on topic: How to open a hairdresser from scratch

A mid-level salon may include an expanded range of hairdressing services (hairstyles, dyeing, highlighting, coloring, creative haircuts, styling), nail services (manicure, pedicure, extensions), services of a professional cosmetologist using hardware technology (lifting, mesotherapy, peeling, depilation, rejuvenating procedures, etc.). The target audience of this salon is people with a high level of income. The best place for him there will be a busy area in the city center or a room in a large shopping center.

To organize one workplace you need at least 7 m2. In addition to the main workplaces, there must be a locker room area for staff, a room for sterilizing instruments, a reception area and a bathroom.

The premises can be rented, bought or built. In the latter case, permission from city planners is required.

1. Beauty salons are prohibited from being located in basements or semi-basements.
2. Availability of a separate entrance.
3. If the salon is to be located in a residential building, written consent of the residents is required.
4. Availability of communications - water supply, electricity, ventilation.

Pay attention to the condition of the room. You may have to invest additional funds for minor cosmetic repairs and decoration. Rate general form through the eyes of the client - you are unlikely to want to be served in a building without a hint of comfort and “worn-out” walls (paper wallpaper is prohibited). The decoration should be fresh, cozy, but without any special frills.

1. Registration of a private enterprise.
2. Lease agreement registered with the State Property Committee.
3. SES permission.
4. Fire inspection permit.
5. Agreement for Maintenance with the local housing office.
6. Documents for placing a sign.
7. Agreement on the removal and disposal of hair (concluded with a specialized company).
8. Medical license to provide therapeutic procedures (only in cases where these procedures - massage, wraps, mesotherapy, etc. are included in the range of services of your salon). The specialist providing these services must have a medical education.

Before purchasing the necessary equipment for a beauty salon, it is better to consult with specialists in the salon business. Professional hairdressers or manicurists can give good advice. In addition to the standard set of chairs and mirrors, you need to take care of where your clients will wait in line, where employee inventory and necessary documentation will be stored. Furniture items should not clutter the room or interfere with the work of staff. The activities of a beauty salon involve the constant use of electrical appliances. Install desks and chairs in such a way that there is easy access to electrical outlets.

The set of necessary equipment depends on the number of services provided.

For the first time you will need:

• lifting chairs for clients;
• mirrors and cabinets (according to the number of craftsmen);
• ultraviolet sterilizer for instruments;
• several sinks with chairs;
• electric water heater (if there is no hot water supply system);
• dry;
• infrared device (climazone) - to speed up the coloring and curling process;
• a set of towels and napkins (based on at least 2 for each master);
• devices for cosmetology services;
• cabinets for storing tools.

Standard set of tools (per master):

• Combs (at least 4 pieces of different types)
• Hair clipper
• Hair dryer with brush set
• Curling tongs
• Special containers and brushes for painting

In most cases, nail technicians come to work with their own tools and all the necessary equipment.

The list of consumables includes various means for hair care (shampoos, balms, masks) as well as for coloring and perm.

All consumables must be provided along with registration documents and certificates. Equipment and devices are allowed for use after permission issued by the Ministry of Health. Warranty agreements are required.

The development of your business depends on a team of professionals who will do their job efficiently. In addition to the main workers (hairdressers, cosmetologists), you need to hire a cleaner and an administrator who will keep records, communicate with clients and monitor the work of the entire team.

To provide everyday image services (hairdressing, cosmetics), it is quite enough to have the appropriate education (diploma of a hairdresser, makeup artist). As for cosmetology services, they must be performed by a person with a medical education (dermatologist) who has received a specialization corresponding to the type of activity.

Specialization "Nursing cosmetology":

• gentle hardware techniques (paraffin therapy, facial cleansing);
• medical makeup;
• chemical peeling (superficial);
• elimination of superficial disorders of the skin (depilation, mechanical cleaning).

Specialization "Therapeutic cosmetology":

• injections;
• tattoo;
• electrolysis;
• deep chemical peels;
• prescription of drugs, medical research.

Every employee must have a medical record.

In most cases, staff salaries consist of a permanent salary (a relatively small amount) and a percentage of revenue, thanks to which you can earn good money. Regarding your work schedule, try to organize your working hours in such a way that it is convenient for both clients and employees. The beauty salon does not include days off. A floating shift schedule is the most optimal solution.

Bright, catchy sign, original name and active advertising campaign will help attract clients to your salon. Post advertisements, hand out leaflets, invite your friends - do everything so that as many people as possible know about the new salon. Grand opening, discounts and bonuses for first visitors - these little tricks work great in areas where the majority of residents are middle-income people. Use the services of professional advertising agents and designers.

Partnerships with well-known companies producing hair and skin care products can also work to your advantage. Many world-famous companies provide discounts to their customers in exchange for advertising. And if a well-known brand is displayed next to the sign of your salon, this will inspire confidence among potential clients. And the sale of cosmetic products within the salon will bring additional income.

To open a small beauty salon, you need a starting capital of at least 30 thousand dollars. This amount includes expenses for business registration, rent, purchase of equipment, furniture and supplies. For a mid-level salon, the investment volume can be 10 million rubles or more. The return on investment begins approximately a year after opening.

It is difficult to start your own business without having an idea of ​​possible obstacles. There is a risk that competitors will crush you at the creation stage.

Private cosmetology office: step-by-step instructions for opening

Therefore, it would be a good idea to consult with experts in the field of business creation, who will tell you in detail how to properly open a beauty salon so that this establishment will generate a stable income in the future.

Approximate costs may be as follows:

• certification and opening a company - about 30,000 rubles;
• rental of premises (at least 45 m2) - about 70,000 rubles. per month. It is more expedient to enter into a lease agreement for long term and pay immediately for a year in advance until the salon begins to pay off. If the start-up capital allows, it is better to immediately buy a ready-made premises, then you will not have to pay rent;
• repairs (if necessary) - from 100,000 rubles;
• workroom equipment (chairs, dryer, mirrors, shelves, sinks, dryers) - from RUB 200,000;
• consumables and equipment (scissors, combs, hair dryers, curling irons, cosmetic products) - from RUB 50,000.

To this amount you can add the costs of advertising (at least 100,000 rubles), cleaning the premises (10,000 - 20,000 rubles per month) and paying for utilities (10,000 rubles) per month. The amount can vary in any direction depending on the region (in large densely populated cities, rent will be more expensive, in the regions - cheaper) and on the individual preferences of the future owner of his own salon.

12Oct

Methods of registering as an entrepreneur and taxation

To open a beauty salon as a business, you should choose the registration system as an entrepreneur. This could be an LLC or an individual entrepreneur. It’s better and easier to start with an individual enterprise, and then, if the business expands, switch to an LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In a salon where cosmetic and medical procedures are performed, taxes should be paid according to a simplified tax system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After renovating the premises, you need to start drawing up documents. The main paper is the technical passport of the premises, which can be obtained from the BTI.

The beauty salon must be registered with such authorities :

• City or district administration;
• Vodokanal;
• Fire Department;
• Energy control.

In the future, these services also monitor the operation of the establishment.

In addition to the fact that the space for the salon should look modern and presentable inside and outside, there are also requirements from the SES and the fire department.

It would be good for a novice businessman to familiarize himself with full list requirements from the SES, they are prescribed in San PiN 2.1.2631-10. As an example, here are the most important excerpts from this document.

• basements of houses cannot be used for salons and hairdressers;
• it is possible to open such establishments in former residential apartments, but only after transferring them to non-residential use;
• room size – no less than 14 sq. m for the main hall and 7 sq. m for other rooms;
• a prerequisite is the presence of sewerage and water supply;
• ventilation systems should not be combined with ventilation of residential apartments and public premises;
• interior wall decoration should not be done using paper wallpaper;
• The illumination of each workplace must be at least 40 lux.
• the entrance to the salon should be separate;
• the room should be divided into zones: reception, hall (men's and women's), disposal room, warehouse, locker room, shower and toilet.

The equipment has the following requirements::

• mandatory presence of passports, IDs and certificates for all supplied consumables, equipment, tools;
• devices must be approved by the Russian Ministry of Health, otherwise their use is illegal;
• All Technical equipment must have warranty service, evidenced by contracts.

Linen (towels, negligees, aprons) should be in three sets. One is in the wash, another is in use and the third is on shift. You can enter into an agreement with a laundry service, but recently it has become convenient to use disposable kits. You can order them from consumables suppliers. They are inexpensive and solve the hygiene problem.

Experienced hair salon directors advise introducing a special uniform for staff. This will help maintain a working mood and a corporate image that customers like.

The following documents must be prepared for the SES::

• magazines: sterilization of instruments, general cleaning, works bactericidal lamps, accounting for disinfectants;
• medical books for each master;
• agreement on the removal of: garbage, hair, medical waste;
• if there is no disposable linen, then an agreement with the laundry;
• documents for the ventilation system (transfer acceptance certificate and passport);
• agreement with medical institution about undergoing inspections.

It is necessary to submit papers and documents to Pozhtekhnadzor to open a beauty salon:

• staff briefing log;
• fire alarm documents;
• evacuation plan in case of fire;
• order appointing an employee responsible for fire safety;
• employee action plan in the event of a facility fire;
• document - the conclusion of the firefighters.

It is necessary to monitor constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for opening a beauty salon from scratch.

In addition, it is necessary to arrange a visitor’s corner, which should contain: a book of complaints, trading rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, and a license.

If the salon does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

Where to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the establishment. In other words, determine what services will be offered in the salon, their level and class, and how many specialists will be needed.

Marketing research – sociological surveys and other statistical indicators that give an idea of ​​the solvency and needs of future clients – will help answer these questions. A good option research - visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my friends told me how competitors often came to their salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after my friend opened a beauty salon, attendance at the neighboring salon dropped sharply. As they say, everything is learned by comparison!

If you neglect this information, you can open a budget establishment in an area where people are accustomed to services provided at the highest level.

Beauty salons are divided into the following levels:

• Economy option– salons that provide inexpensive manicure, hairdressing, and some cosmetic procedures. They feature inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The staff qualification level is low.
• Business Class - These are already well-finished premises. Services are presented in a wide range, but their prices are higher than in the previous version. The specialists are qualified at a decent level. Cosmetics from famous brands. Equipment and furniture are in the middle price category.
• VIP class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Only elite class cosmetics. Many services, usually high price performed by highly qualified masters.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, prices in such salons will be higher.VIP– salons are usually closed. They are distinguished by an individual approach to each client.

It is better for a newcomer to the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has a famous master in mind or the brand is already promoted.

Forward-thinking, experienced entrepreneurs first open a budget salon in one city. Then, gradually, if business goes well, they open several business class salons in neighboring cities. Masters gain experience and at the same time constantly study in courses. A businessman has money to purchase expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

It is now fashionable to call your beauty salon a “beauty studio” or a “beauty boutique.”

Requirements for the location of a beauty salon

Successful entrepreneurs in the hairdressing and salon business assure that 90% of success depends on the right location. How to open your own beauty salon in a good location?

1. We need to pay attention to the popularity of this place, that is, its trafficability.
2. It is important that there are no other similar salons nearby with the same range of services.
3. The entrance to the salon should be from the roadway, sidewalk, but not from the yard.
4. If you rent a room in a business center, it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and put it in writing.

Rental price in shopping centers usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to take into account some points:

• The number of people coming to the shopping center;
• The average price for goods in boutiques, and how it relates to the average bill of the future salon; for example, if a hairdressing salon has economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is not practical.
• The client flow in the shopping center is not the clients of the salon, so in order to attract people you will still need advertising and other tricks.

It is better to locate mid-level beauty salons in a residential area of ​​the city. It would be suitable for the center to open an establishment with an expanded range of services and a higher average bill.

Beauty salon equipment

The choice of equipment completely depends on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is :

• a chair that swivels for the client;
• large mirror;
• shelves and racks for tools;
• water heater;
• sink combined with a chair.

If the salon offers manicure services, you should purchase :

• comfortable seating for the master and the client;
• table;
• hand baths;
• lamp with UV rays for drying gel polish;
• autoclave for sterilizing instruments.

Cosmetology services will require purchase :

• special chair;
• mirrors with shelves and lighting;
• refrigerator for cosmetics;
• tool cabinet;
• special couch;
• sinks with cold and hot water;
• devices for carrying out procedures.

To save on purchasing equipment, it is better to order online.

Consumables for beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

• combs, different in shape and purpose - 4 pcs.;
• straight scissors – 3 varieties;
• hair clipper;
• hair brushes – 3 pcs.;
• thinning scissors – 2 types;
• straight razor – 1 pc.;
• brushes for hair coloring;
• towels, napkins;
• curling irons of different thicknesses;
• hair dryer - 2 pcs.

Don't forget about everyone consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for personnel in a beauty salon

There are no special requirements for the education of employees when it comes to unlicensed household services of the salon - cosmetics and hairdressing (makeup, bikini design without wax, manicure, massage, eyebrow correction, etc.). Everything here is at the discretion of the owner of the establishment. Is he interested in having craftsmen with qualifications and diplomas, or does he recruit staff at his own risk and then monitor their work.

As for a cosmetologist, the requirements are very strict. Only a dermatovenerologist with a specialization in “Therapeutic Cosmetology” can be hired for the position. It can do:

• hardware tattoo;
• deep and medium peelings using chemical compounds;
• rejuvenating procedures with injections.

A cosmetologist can work in a salon with a secondary medical education with a specialty in “Nursing in cosmetology.” You must have the appropriate certificate on hand. Performs the following procedures:

• superficial and chemical peels;
• gentle hardware cosmetic procedures;
• medical makeup.

All employees of a beauty salon must be provided with medical records. They must be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

In the Licensing Regulations medical activities There is a clause according to which salons providing medical services must have a manager with a higher medical degree. education.

In addition to the masters, the beauty salon requires the following employees:

• administrator;
• accountant;
• cleaning woman;
• client manager;
• storekeeper;
• security guard.

If necessary, then a seller to sell hair, skin, and nail care products.

To reduce staff turnover, you need to negotiate all the conditions before hiring and adhere to the following rules:

• creating a growth system for young professionals;
• constant opportunity for craftsmen to improve their skills;
• ensure that new masters have clients;
• send experienced employees to master classes.

There should be a separate cost item for training specialists. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to satisfy all customer needs.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total costs of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hair salon to calculate the approximate costs.

• repair– from 150 thousand rubles;
• purchase of furniture and equipment: hair dryer, sinks, hair clippers, chairs, cabinets, etc. – up to 300 thousand rubles;
• cosmetical tools(compositions for curling, styling, coloring, shampoos) napkins, towels - all with a supply for 2 months - from 150 thousand rubles;
• advertising costs: flyers, signs, banners – from 30 thousand rubles;
• salary for employees(depending on revenue) – 40-60 thousand rubles;
• accountant services, introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs be recouped quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the craftsmen perform styling, painting, and perm. These services cost from 500 rubles. If the establishment is popular, then it is visited by 20 clients a day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. Per month - from 120 thousand rubles, subject to 7 days working week. If you take minimum value, then the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a regular salon. But the price for the service will be higher by the same amount. The payback period will be the same, if not faster.

To avoid operating at a loss, you must adhere to the following rules:

• The net profit of any service should be 30%, no less.
• The number of regular customers after six months of operation of the establishment should be 60 percent of the total number of visitors.
• If cosmetics are sold, it should bring in 20% profit.
• To calculate the salary of the master, the following scheme is used: 10% of sales and 30% of the cost of the service. On initial stages salon operation, salaries are calculated regardless of the workload of the staff. Otherwise, it will be difficult to retain the masters.
• The administrator receives 1% of all salon profits as a bonus.
• When the production rate of one master drops, you should check whether he is working for himself and whether he has a conflict with the administrator.
• You must be prepared for the fact that in the first months you will have to work at a loss - expenses will be more than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them unnoticed. To prevent such actions, strict adherence to spending per client standards is necessary. It is useful to keep a daily record of supplies.

Is it profitable to open a beauty salon? ? Definitely yes, if the businessman has studied the marketing plan sufficiently, knows how to interest the client, and has paid sufficient attention to effective advertising. In this case, the flow of customers will ensure good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

To do this, 2 articles will help you:

How to attract first clients to a beauty salon

1. Advertising brochures– must be beautifully and colorfully decorated. It is better to distribute them to nearby houses mailboxes. Clients who live nearby are the most important, because they are the ones who become regulars.
2. Sign on the outside of the building should be positioned so that the name of the salon is visible from a long distance.
3. Electronic reference book 4 Geo and 2 GIS. You can add your beauty salon to these systems for free, and they will definitely bring in new clients.
4. Advertising on local television. It is better to advertise some event, for example, a promotion in a salon or its opening.

To develop a client base in the future, best advertising for beauty services is word of mouth. Therefore, professionalism and a creative approach are important. Service should be carried out according to the principle - the client is always right, so that the person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the salon opening stage

To understand all the intricacies of opening a beauty salon, you need experience, and where can you get it if you are a new businessman? And at the discovery stage, he faces a number of snags. Next, we will present the most common problems and methods, proposals for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of the devices and other equipment. A businessman will definitely not have problems during verification.

Search for specialists in a beauty salon

To begin with, you will need two specialists who can provide the entire range of services to the establishment. In special schools you can recruit young masters who are easily trained a certain style. After the salon has gained a client base and all systems are working stably, you can expand the number of places and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon you need permission from the Territorial Property Management, SES, and fire inspection. How to quickly open your own beauty salon from scratch if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with government agencies and the collection of documents for them.

Poor idea of ​​how much money you need to open a beauty salon

Often an entrepreneur does not know what actual amount he will need and finds himself in an unpleasant situation when there is a lack of funds at certain stages of opening.

To answer the question, how much does it cost to open a beauty salon from scratch? detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon as a franchise

Opening a salon as a franchise or otherwise franchising is an opportunity to acquire the right to bear the name of a well-promoted beauty salon.

Pros:

• organization of work and a detailed business plan are provided by the parent company;
• Sometimes advertising costs are also covered by the franchise representative.

Minuses:

• strict compliance with the instructions of the main company;
• The salon owner has virtually no say.

It’s another matter when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - there is a lot of competition due to the lack of brand promotion.

9 common mistakes newbies make when opening a salon

What does a beauty salon need to be profitable?

• proper marketing;
• advertising campaign;
• business processes;
• professional craftsmen;
• high level of customer service.

Often a visitor comes to a large, beautiful salon with fancy equipment.

But there are no masters or other clients there. What could be the problem?

Error 1: No opening day promotion

An entrepreneur opened a salon and hired specialists, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, you need to pay great attention to advertising even at the stage of renovation of the premises. Make sure you have customers by the opening day. How to do it? Massive advertising campaign - here it is , what you need to open a beauty salon.

• First, create a website and place all the services of the establishment on it, profitable offer, advantages of treatment, description of the qualifications of the masters, tell us about the cosmetic products you use.
• Secondly, create a large banner at the entrance. It indicates the opening date, promotions, and phone number. Flyers are sent out with attractive offers of services for the open day, which are difficult to refuse. By the opening day you can get a good customer base.

Error 2: Outdated methods in providing services

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Clients are more willing to go to a salon with innovations to receive the best modern services.

3 mistake: Ineffective advertising

Many entrepreneurs do not understand how to create advertising correctly. For example, the leaflet indicates a small discount percentage and many conditions to receive it, including registering on the site, filling out a form, and receiving a coupon. The second case is when the discount percentage is quite large and the promotion period extends over several months. The client begins to suspect that not everything is in order at the salon - poor equipment, unprofessional technicians, etc. Proper, effective advertising is a whole science that needs to be given great attention; it is better to hire professionals in this field.

Error 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

• politeness to regular and potential clients;
• awareness of all salon services and all the features of their implementation;
• well-delivered literate speech.

If there are problems with clients coming to the salon, advertising has been established, and the technicians work professionally, then you should check the work of the administrator. To do this, just ask to call your friends at the salon and listen to how the conversation is conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All norms must be spelled out there: how to behave, how to dress, how to talk to clients. These rules must be drawn up by the whole team. So that everyone can make their own proposals.

Error 6: Lack of measurement of salon activity

Key performance indicators are the size of the average check, the number of potential clients, how many people come per day and for what services, what days they are, conversion of primary secondary clients. For any problems, you can always analyze this information and find the right solution.

Error 7: There is no personnel selection system

It is important to write recruitment advertisements correctly. Even if the salon does not need specialists, suitable questionnaires must still be put aside. There are times when a master unexpectedly leaves and you need to quickly find a replacement so as not to lose clients.

Error 8: Incorrect value pyramid

There are no other opinions - the beauty salon has masters. They are the ones who work and provide the entire salon with money. In second place are clients. There are often salons where the craftsmen do not have the right to vote; the management team dominates the entire staff. We must remember that the work of masters is creativity, and it depends on attitude and freedom. It's hard to create when you're constantly under pressure. Clients feel this and stop coming to this salon.

9 mistake: Lack of salon position and individual approach to the client

In order for the client to feel as comfortable as possible, client managers are hired. These people not only make appointments, but also tell you in detail about the services and give tours of the salon. They offer drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his business. It's better if he does it himself a good master: hairdresser, cosmetologist or makeup artist. It is important to start by working in other salons, understanding the beauty business thoroughly and finding your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.