New Year's decoration of shopping centers in Europe. New Year's decoration of shopping centers
New Year and Christmas holidays are coming soon. Purchasing power at this time grows several times, and with it the competition increases. What should be the New Year's window dressing? In our article, we will talk about the basic rules and look at examples of unique compositions from around the world.
7 rules for New Year's window dressing
The task of the New Year shop window is to create a mood, control the behavior of passers-by, involve them in a festive atmosphere and encourage them to make an impulsive purchase. There are certain window dressing rules that merchandisers and designers use.
Colors
Traditional colors associated with the New Year and Christmas are often used to decorate shop windows: white, silver, blue, gold, red.
Composition
Do not try to display more goods on the window. The main rule when composing a composition is “Better less, but better.”
Focus
The showcase should have a focus - the main point where the eyes of passers-by stop. There can be several such points in the showcase, but no more than 4.
Lighting
Lighting plays an important role in the design of any shop window. Use additional lighting elements for festive showcases - spotlights, garlands. Make sure the lighting is well adjusted.
Arrangement of elements
When arranging goods and other elements, it is important to strike a balance. The composition can be symmetrical or asymmetrical, but at the same time properly balanced, without “white spots”.
Object size
If the store is located on a busy street, then large objects or inscriptions will help to interest pedestrians and drivers. You should not get carried away - it is better to attract attention with an interesting design, rather than huge banners with discount messages.
Zoning
Conventionally, the showcase can be divided into 3 zones: the background of the composition, the central part, the foreground - glass. When creating a showcase, pay attention to all areas.
New Year's attributes
The Christmas tree is a traditional New Year's attribute that can be played with in an original way.
Another symbol of the New Year, which is often used when creating compositions, is Father Frost or Santa Claus.
Examples of New Year's shop windows from around the world
Every year from December, a real show begins in the windows of large European stores. Showcases become the main weapon for conquering customers.
To attract as many customers as possible, retailers use the most incredible ideas for decoration.
A classic example is the well-known French store Printemps, which became famous all over the world for its compositions.
“Since the beginning of the 20th century, during the New Year holidays, we have attracted the maximum number of visitors. We earn 20-25% of annual revenue during this period, so our windows are truly fantastic,” says Pierre Pellarey, CEO of Printemps department store.
The most interesting are the plot showcases that “tell” the story. Fairy-tale themes are presented in the windows of the Moscow Central Department Store.
Dollhouse and sleigh with gifts from the jewelry house Tiffany.
Magic windows of the Amsterdam store De Bijenkorf.
London's Harrods department store and its Christmas Express, each carriage of which presents a different collection of clothing and accessories.
Deer from hair dryers and hares from shoe care products in the creative windows of the John Lewis store.
A snowy fairy tale in the windows of the Bergdorf & Goodman store in New York.
New Year's window dressing is a whole science, with the help of which you can not only attract people's attention, evoke emotions and increase sales, but also create an atmosphere of fairy tale and magic.
Do you want to create a New Year's mood for shopping center visitors?
Order interior and facade decoration for the New Year 2018-2019!
We will offer you the best options for festive decoration of various areas of the shopping center for any budget and we will qualitatively complete the New Year decoration of your shopping center or shopping center!
Services for the New Year decoration of shopping centers
Here you can order any services for decorating shopping and entertainment centers for the New Year: from installation and decoration of high-rise fir trees and facades, to original hanging compositions and installations for atriums.
Examples of our work on New Year's decoration of shopping centers and shopping malls
A full range of works on the design of shopping centers and shopping malls
We will perform all the work related to the New Year's decoration of shopping and entertainment centers for the New Year and Christmas: from the analysis of the existing decor and design development to installation at the facility.
Our designers will develop a shopping center design project for you, the workshop will produce the necessary decor, and the project manager, installers and climbers will ensure high-quality work on the site!
Your benefits when working with us
Working with us, you get, first of all, high-quality fulfillment of your task of creating New Year's decor! And also, additional benefits and conveniences:
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Free designer visit!
When working on order, we try to take into account the interests and requirements of all interested parties: owners, managers and managers, tenants. During installation, painless methods of attaching the decor and connecting are used.
The project manager and company management are always ready to discuss working issues. We try to meet any reasonable wishes of the customer!
Some of our business customers
Features of the New Year's decoration of shopping centers
Large shopping centers largely determine the appearance of our cities with their architecture and design. Therefore, on the eve of the New Year holidays, they will certainly change, delighting passers-by and visitors with New Year's decor and mood.
However, small shopping centers and shops also pay serious attention to their appearance before the New Year, attracting customers with elegant shop windows and New Year's illumination.
When planning to decorate a shopping or entertainment center for the New Year, it is always necessary to strike a balance between budget restrictions and aesthetic requirements. Therefore, when developing a design project, it is very important to focus on a professional approach and knowledge of the features of the decor of the shopping center.
Insufficient elaboration of the layout and the use of low-quality materials can lead to the fact that the outside and inside of the building will look careless or even frankly unattractive. And this may negatively affect the reputation of the shopping center and reduce the level of sales of tenants.
Shopping mall facade decoration
Registration of the entrance areas of the shopping center
The entrance area is the first "contact" between your visitor and the mall. Therefore, you need to create a positive impression with minimal means.
Decoration of atriums and galleries in the shopping center
The main place of stay for visitors to the shopping center, in addition to shops and cafes, are galleries and atriums. Therefore, the New Year's decoration of atriums and galleries is a special task that requires
Shopping mall food court decoration
The food court is the second most common area of the shopping center in terms of the time spent by visitors. This is a place of rest and food, so it is necessary to create a calm and cozy atmosphere here.
At the end of 2013, we became the winners of the competition held by Pinwin. The prize for our project "Snow-White Moscow" was a trip to Europe (Switzerland, France and Germany).
I was lucky to see how shop windows are decorated and cities in Europe are decorated
Baden Baden.
The Christmas markets in Baden-Baden are dominated by European decoration traditions...
And, of course, the festive decoration of the famous spa center Caracalla Terme / Caracalla-Therme.
In the heart of Baden-Baden, in a beautiful park, there is a wellness complex built on thermal springs, which has no analogues in Europe. It was built in 1983-85 and is equipped with the latest technology. The area of the pools is about 1000 sq. m.
Thermal water is supplied from 12 springs with a depth of 1200 - 1800 m. Thermal water strengthens and stimulates the entire body, regenerates and reduces pain. The water temperature in the pools starts from 18°C, and averages 32-38°C, so swimming in outdoor pools is possible in good weather even in winter. There are also indoor pools, romantic grottoes with hot and cold water, bubbling whirlpools, waterfalls, flow channels and useful massage showers, many saunas, an inhalation room, a jacuzzi, jet massages, solariums and much more that will help you forget about stress, relax and unwind .
In France, there is a small colorful town of Colmar.
The town itself looks like a fairy tale, and decorated for Christmas, it plunges us into New Year's childhood.
Especially impressed by the Christmas trees on the water!
The lack of snow doesn't bother anyone. City in the snow, made from a material similar to cotton wool.
The facades of residential buildings are decorated and decorated with New Year decorations.
Strasbourg is dominated by a huge live Christmas tree on the main square:
Strasbourg is bigger and richer decorated.
In the town of Weil am Rhein, Santas climb right onto the balconies.
And in Vitra campus, a well-known production located near the city of Basel (Switzerland), we see interior solutions with New Year decorations.
Later I will write an article about him on my website.
The famous Swiss chocolate is the main gift and decoration for Christmas.
Here it is ... Basel!
The Christmas tree on the main square in Switzerland is good!
By the new year, a lot of objects were decorated in Yekaterinburg: the central square, shopping centers, shops, cafes, facades of state and municipal institutions, streets and avenues.
The Central Square named after 1905 is the largest square in Yekaterinburg. A Christmas tree and other entertaining decorations are traditionally set up here. The decoration of the Christmas tree every year has its own zest, so it had to be unusual. A 46-meter artificial tree was completely covered with LEDs with a controlled light dynamic effect. The Christmas tree burned one color, then another, then various light patterns loomed on its surface. A huge ice town was also built around the Christmas tree on the square. In addition to voluminous figures of fairy-tale heroes, fairy-tale huts and structures made of ice blocks, the territory was decorated with light trees of different colors. The area has turned into a real blooming garden.
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The building of MUP Vodokanal is located in the central part of the city and is located in a busy place. The administration of the institution chose for its facade a unique and at the same time noticeable from a long distance version of the New Year's decoration, which was implemented.
In addition to the traditional LED fringe and flat figures made of cold white duralight in the form of snowflakes fixed over the entire area of the facade, light curtains along the edges and floodlights of a lilac shade were used in the same spectrum. The canopy above the entrance was decorated with a green LED frame spruce with a red star on top.
An ice sculpture in the form of a water tap with water flowing from it was installed in front of the building. It was also illuminated with a white cold spectrum spotlight. The combination of white openwork jewelry with pale lilac fill gave a great result. The design turned out to be light, airy, a little magical and at the same time original and bright.
The leadership of the Arbitration Court of the Sverdlovsk Region also decided to please the townspeople with New Year's motives. The entrance area was decorated with LED figures in the form of hearts near the numbers of the year 2014-2015. The columns and the entrance door to the building were decorated with a spruce garland with warm yellow LED lighting, which was very suitable for the color of the facade.
The facade of the Yekaterinburg State Academic Opera and Ballet Theater overlooks the main city street - Lenin Avenue, and in itself has an interesting architecture with elegant balconies, balustrades, stucco elements. Here it was necessary to come up with a New Year decoration that would enhance the beauty of the building. To do this, we chose LED spotlights with a dynamic mode of operation so that windows, balconies, and the crown of the facade are periodically illuminated in one or another color. As a result, in the evening the building was completely illuminated, all its beauties were visible, while it looked weightless, as if floating.
An artificial spruce on the balcony of the second floor served as a small accent to dilute the austerity. Decorated with multi-colored LED garlands, it shimmered and shimmered, giving the guests of the theater and ordinary passers-by a piece of the New Year's fairy tale.
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Approximately according to the same principle as the opera and ballet theater, the design of the Sverdlovsk State Academic Philharmonic Society was implemented. The facade of the building was flooded with spotlights, the windows and balconies were decorated with New Year decorations - spruce branches with Christmas balls and LED garlands. The highlight of the design was a huge Santa Claus, looking out from the balcony above the entrance. Both from a distance and from close range, the building seemed like a magical house in which a New Year's fairy tale settled.
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The Museum of the History of Yekaterinburg and the Musical Comedy Theater located in the city center also needed a festive makeover. The glass part of the facade of the Museum of History was decorated with LED curtains of white cold glow with a dynamic mode of operation. The entrance to the Musical Comedy Theater was decorated with a huge frame arch made of artificial spruce branches and LED garlands.
Shopping and entertainment center "Europe" has been successfully working for the benefit of the citizens and guests of Yekaterinburg for 7 years, offering a wide range of goods and providing a high level of services. From year to year, the mall surprises its visitors with a unique New Year's decoration. And this time we managed to come up with and implement an original project. Transitions, balconies, ceilings in the departments were hung with spruce garlands with toys, ribbons, artificial snow, LED threads. The atrium and upper balconies were filled with huge colorful gift boxes. And in the very center of the shopping center, guests were greeted by a big curly sheep - the symbol of 2015.
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SEC "Greenwich" is a very popular place among Yekaterinburg residents. People come here for shopping and good mood. There are especially many activities for children here. In order to please both adults and small visitors, the New Year decoration of the shopping center was conceived. The facade of the building was decorated with large LED snowflakes. Similar snowflakes were present on the Christmas tree installed at the entrance to the mall. The interior space was filled with many Christmas balls suspended from the ceiling, snowflakes, stars and crescents. The columns were decorated with spruce garlands. A Christmas tree decorated with snowmen, beads, LED garlands and artificial snow was installed in the very center of the mall. And next to it there was a large sleigh with gifts, which was harnessed by a trio of LED deer. Children and adults enjoyed taking pictures against the background of this attractive and bright installation.
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The original design was also created in the Hyperbola hypermarket located in the Greenwich shopping center. At the entrance to the store, customers were met by Santa Claus in human height near a fluffy Christmas tree. The entrance itself was decorated with a high frame arch made of spruce branches and a bright panel with the inscription "Happy New Year!". Inside the store, the ceilings were decorated with huge fir tree hangings, garlands, small Christmas trees, and many colorful gift boxes. The department of gifts and souvenirs turned out to be especially bright. Here, buyers simply ran their eyes from the abundance of New Year's decorations.
The shopping center "Uspensky" is one of the largest trading platforms in Yekaterinburg, located in the very center of the city, in a pedestrian zone near the central square named after 1905. Before the new year, streams of buyers are constantly rushing here for interesting novelties, gifts for relatives, relatives, friends. It was important to make the shopping center bright and attractive from the outside and festive and elegant inside.
The canopy over the showcases along the entire facade and the showcases themselves were decorated with LED fringe. A multi-colored belt-light LED garland was installed on the upper part of the shop windows along the perimeter. The inner space of the showcases was filled with decorations with New Year's motifs. The ceilings of the passages and departments in the shopping center were decorated with large LED snowflakes, fringe, original Christmas trees and colored cardboard lanterns.
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New Year's decoration of the cafe "Paul Bakery"
The administration of the cafe-bakery "Paul Bakery" did not want to see a banal New Year's decoration with Christmas trees and garlands near their building. Therefore, light deer based on an aluminum frame and a warm yellow LED filament were used as decorations. The figures turned out to be bright, festive, giving a feeling of comfort and care.
The interesting design of the fountain called "Fountain of Time" on Weiner Street could not be beaten in the pre-New Year period. The abstract sculpture, dressed in LED threads, looked even more spectacular and mysterious in the evening. Lampposts in the pedestrian zone near the fountain were decorated in the same spirit. They were decorated with large LED balls. The alley turned out to be bright and New Year's festive.
Located not far from the center, Radishcheva Street is considered one of the main thoroughfares of Yekaterinburg. Thousands of citizens pass through it every day. By the new year, its design is always original. Poles along the street were decorated with consoles with colored LED balls, inside which one could see large belt-light bulbs. This combination is rarely used in decoration, since its cost is quite high, but it looks very impressive.
