What do you need to open a beauty salon? Open a cosmetology salon

What associations do the word “business” evoke for the majority of the population! More than 75% of the population of our country will answer without hesitation: “business is when you don’t have to do anything, and still earn millions.” What about the remaining 25%? These are precisely the ones who are engaged in this very business. They will say the opposite: “business is when you have to work around the clock, every minute regretting that there are only 24 hours in a day, and not, for example, 36 or more, hoping for a positive result that can be felt no earlier than a few months after opening "

What about those who open luxury establishments and earn huge sums almost immediately after opening? These are those who invested 2 times more money in opening their business than the required minimum to start of this business, and such money can be obtained either from rich relatives, or earned by doing other business. What should the rest of us do - work for “Uncle Sam” all our lives? Not at all. Open what you have enough money for and try to achieve astronomical income, gradually expanding.

Naturally, if there is a catastrophic lack of funds, it will not be possible to open a business from scratch, acting as a manager. There will always be a shortage of money, your business will develop too slowly, in which case you will become uninteresting to potential clients. The only option left is to open a business based on your professional skills, having worked for some time in some well-known company before opening. Then you have the opportunity to gain experience, observe the work of management, and most importantly, get clients. Cosmetology can become such a business. But, again, it’s too early to think about opening a cosmetology salon. It’s better to start small, with a beauty salon. How to open beauty salon?

Registration and premises

Why register, because at first you do not plan to attract additional staff, and taxes will take away some of the profit? Most people who start their business from scratch without registration can be left with practically nothing after just a few months, that is, even without a large part of their personal property. After all, the fine for illegal entrepreneurial activity, often reaches 300,000 rubles, and since this is an economic crime, in case of shortage financial assets, as part of enforcement proceedings, bailiffs have the right to confiscate your property. If you own a living space exceeding 21 m2, you will have to exchange the apartment. This is such a fun prospect, and the first candidate for “forgery of such a pig” is the cosmetology office or salon in which you worked previously. A client comes to you, receives the full range of services offered, and a few hours later, representatives of law enforcement agencies come to you with evidence of your illegal activities.

But a registered entrepreneur acts within the framework of the law. Moreover, the owner of the cosmetology salon, an individual entrepreneur, pays single tax no more than 3% of total profit.

But there are no special requirements for the premises. If no one lives in your apartment or you have ownership rights to the apartment that you are renting out, you already have premises for a cosmetology office. Receiving clients at home will not bring you much profit, because most wealthy clients will not go to your apartment, but to a separate room, decorated according to all the rules. So, you can host the first few months after starting your business in your apartment.

In about 3 months, taking into account that you will provide cosmetology services: waxing or sugaring; applying makeup and other minor cosmetic procedures that do not require the use of special lamps and chemical solutions three clients a day, 5 days a week, you can earn about 100,000 rubles. This should be enough to convert a separate room into a cosmetology room with an area of ​​20 m2. Now you can provide peeling services, eyelash extensions, wart removal, etc.

But with yours, so to speak, industrial waste not so simple. Many areas of business activity are interconnected. There are many companies whose services themselves are not in demand. Well, why hand over broken lamps, and even pay for it, if you can just throw them in the trash? It turns out it's impossible. Contracts for the disposal of ultraviolet and fluorescent lamps, as well as for garbage removal, disinfection services with companies providing these services must be concluded by any entrepreneur. How much do such companies earn? This will be discussed in other articles.

Important! Cosmetology and medicine are closely intertwined. A license is required to provide medical services, but no license is required to provide cosmetology services. Therefore, in order not to give your competitors a reason to nip your business in the bud just because instead of a cosmetic one, you do a therapeutic massage and... Oh my God! Without a license, check with the licensing authority for a clear delineation of your activities. To avoid spending a long time searching for where to go in your region, contact your local administration.

Staff

Since the number of services you provide has increased significantly, and besides, the services are diverse, you will have to employ 2-5 craftsmen. You have 2 ways to develop further business - provide a narrow range of services to a larger number of clients; provide a variety of cosmetology services. In the first case, it is better to hire inexperienced cosmetologists and train them yourself. In the second, you will have to hire experienced cosmetologists, because you cannot teach something that you yourself only have a general idea about? How can you make sure that your business is not stolen from under your nose?

So that no one is tempted to hide revenue or lure clients, you will have to rent a new premises with a total area of ​​at least 50 m2 and pass all orders through the administrator. Before getting an appointment with a cosmetologist, the client must pay the required amount for the services provided not to the cosmetologist, but to the cashier.

You will say that this is no longer a beauty salon, but a beauty salon, and you will be absolutely right. You've switched to new level business!

Don't stop there! Install several solariums. Solariums are not licensed. You just have to find an experienced gel consultant, and since you will have a stable flow of clients a year after opening, it is unlikely that this specialist will “conduct subversive activities,” because it is unknown whether you will be able to open your own business on your own, and you already have everything established and the profit is not somewhere in the future, but at the end of the current week! Solariums increase the net profit of a beauty salon by 1.5 and the office by 3 or more times.

Payback

Organizing a business providing cosmetology services requires various investments. If you work from home, then you only need to invest about 25,000 rubles in equipment and consumables. In this case, you will pay for yourself in 2-3 months. A cosmetology office for skin rejuvenation and skin care with solariums can cost the owner 900,000 rubles or more and pay for itself in 9-12 months.

Unlike medical services, cosmetology always requires expenses from clients. The services provided by cosmetology salons have always been extremely popular, but nowadays there is a steady trend of increasing demand for them, since environmental conditions in megacities negatively affect the appearance of women, and cosmetologists help slow down and hide the aging process. It is worth noting that men who also want to look good are increasingly becoming regular clients. Taking all this into account, we can safely say that opening a beauty salon, although it is a highly specialized type of business, is quite promising.

You can open your account from scratch, as a franchise, or purchase one already ready business. By choosing the latter option, you will need to carefully study all the documentation, reputation among clients and the presence of debts. According to the franchise, it is best to start a cosmetology business for those who do not want to devote a lot of time to development marketing strategy, supplies Supplies and promotion in the market. The disadvantage of this method is the complete dependence on the pricing policy and products of the franchise seller. Entrepreneurs who want to carve out a niche in the cosmetology services market and build on their reputation are best off starting a business from scratch.

Room

The profitability of a cosmetology salon directly depends on the right choice premises. It is worth giving preference to residential areas of the metropolis, they are considered the most profitable. You can easily choose: the first floors of residential buildings, areas of mini-markets nearby, premises in shopping centers, as well as premises that are located near beauty salons and fitness centers, but only if such services are not already provided there.

Remember that the area of ​​the beauty salon must be at least 60 square meters. m, and one workplace must occupy at least 8 square meters. m. This area will be enough to accommodate everything necessary equipment. It is advisable to open an office with 5 workplaces, otherwise a queue may form among clients, which will negatively affect the salon’s reputation. In addition, for the normal functioning of the office, you should also organize: a wardrobe, a utility room, a waiting room and a toilet room.

As soon as you enter into a lease agreement, the premises must be renovated, and it is advisable to choose materials in light, soothing colors so that visitors can relax and tune in to the desired mood. And each workplace must be equipped with a good light source, otherwise the specialist will not be able to provide high-quality services.

When arranging an office, it is advisable to choose furniture that is easy to clean and wash. Purchase a mobile tool cart, craftsman's table, vanity table, vanity chair, steam bath chair, screw chair, clean linen cabinet and washbasins (with hot and cold water). The main equipment is a chair, because almost all procedures are carried out in a lying or sitting position, and the client must feel comfortable during them. In addition, special cosmetics and underwear should be used during work: lotions, sanitary tampons, aprons, masks and tonics. The final set of all necessary products and equipment is formed based on the requests of the cosmetologist and your personal ambitions.

Legal aspects

Before opening a beauty salon, you must obtain a license for those types of services that are classified as medical. These include: cryomassage and other types of therapeutic massage, callus removal and peeling, comprehensive skin care, invasive and anti-cellulite procedures, lymphatic drainage and electrolysis, removal of ingrown nails, as well as mesotherapy, skin tightening, microdermabrasion and cryodestruction.

After identifying the services that require mandatory licensing, entrepreneurs need to obtain a license for a cosmetology salon. This document is issued by the Ministry of Health. To receive it, you need to prepare the following documents: a contract for the maintenance of medical equipment, a certificate of registration with the tax service and constituent documents, title documents for premises and equipment (lease agreement, certificates and certificates for equipment), as well as certificates and diplomas of education specialists. Permission to open a cosmetology salon must also be obtained from the SES and fire department.

The salon owner must have special education. If it is not there, then in this case you should hire a specialist with the education of a dermatocosmetologist and make him a manager or chief physician. In addition, you also need at least five years of experience in your specialty. The business plan for a cosmetology salon must include information about personnel and equipment. It is necessary to hire only those specialists who have specialized education. To the Ministry of Health you will have to provide diplomas of their education, certificates of primary specialization or basic education, and advanced training. A cosmetology salon will require special equipment, which also requires documents. All consumables and equipment must have registration certificates, certificates or passports, which can be obtained from the supplier when purchasing devices. It is recommended to enter into an agreement with a licensed company to service your equipment.

Staff

The level of a beauty salon, its prestige and popularity directly depend on the professionals who work in it. Many specialists have their own regular client base, so by hiring a professional on staff, you gain both in status and in profit. In order for the work of the cabinet to be as efficient as possible, preference should be given to generalists (combined master: female-male-children). You have the right to hire only those persons whose professional level is confirmed by a diploma of appropriate training. It is desirable that the manicure-pedicure specialist can also provide additional services - nail extensions, painting. Certificates that confirm this can and should be hung near the workplace: this will inspire more confidence. It is very good if the cosmetologist has a medical education, since many clients refuse the services of a master who has completed only courses. In addition, such a specialist will be able to provide a wider range of services, for example, only a physician can give beauty injections.

Employees of beauty salons rarely have an official salary; specialists are mainly motivated by a percentage, depending on their daily income and qualifications. Cosmetologists receive approximately 30-50% of the daily revenue they bring in, manicurists and pedicurists - 30-40%, massage therapists - 30-50%.

To open a beauty salon, you will have to use your own funds - it is quite difficult to find a partner, and banks do not issue targeted loans. You should be prepared for the fact that for the first couple of months, until the salon has regular customers, you will lose money. In the best case, the business will reach its current payback in 3-4 months, on average - in a year and a half. To determine the prices of services, you should calculate your costs, the interests of the specialist and evaluate the competitive environment. At first, prices should be made a little lower, it is advisable to hold a number of promotions, and when your own customer base is formed, prices can be raised a little, and discounts can be given to regular customers. It should be noted that the demand for cosmetic services is seasonal. The first peak of attendance occurs in the very early spring, and the second peak in the autumn, after the holidays.

Cosmetology is rapidly developing business, new offices are constantly opening, creating competition for you, so you need to take care regular customers. Opening a salon from scratch is a rather risky undertaking. Just as a good restaurant needs a chef, a beauty salon needs a master with a good reputation. Remember that with the right approach you can turn your cosmetology business into a stable source of good income.

There is a little trick when opening a beauty salon.

Everyone knows, and if anyone doesn’t know, they will now find out that the first peak of customer flow occurs in the spring, when people take off their hats, and the second peak on September 1 (give or take a week), when people come from the sea.

Option 1 is fast.

If you manage to do everything over the summer, then your costs will begin to “recoup” in the fall.

Option 2 is lazy.

If you don’t have time, you can buy it by spring large quantity clients.

When starting a cosmetics business from scratch, forget about what “profitability” is, at least in the first weeks of work. When setting the cost of services, you will have to take into account the prices of competitors, so to attract clients you will have to work even at a loss.

Payback period for beauty salons is from three to five years

Beauty salon

It differs from a beauty salon only in the smaller range of services offered

1. To open an office – $10-15 thousand,

2. to start a salon - $60-80 thousand,

3. clinic – more than $250 thousand.

Are we talking about a beauty salon?

2) We reduce the cost of equipment, namely, we buy domestic tables for manicure and pedicure. They are cheaper than foreign ones.

For comparison: a German manicure table costs $1.6 thousand, a little mermaid costs from $120 to $200.

Teach?.. Or will he die ignorant?

You can save on chairs, but you cannot save on staff. Especially in terms of improving his qualifications.

Specialists with medical education They are now retraining to become cosmetologists at the same pace as in 1941, medical students were being retrained to become military field surgeons.

Basic training – from $300 to $1000.

Retraining and advanced training - training in hardware cosmetology, and all other tricks - requires additional costs.

You or your master can pay for the training. If you pay, then do not forget to conclude an agreement under which he undertakes to work for you, as “assigned,” for at least one year.

-And pay? -To whom how much?

So, 1) Cosmetologists can receive from 10% to 30% of the daily revenue they bring in,

2) manicurists - 20-30%,

3) pedicurists - 30-40%,

4) massage therapist - 20%.

It is best to open a salon with five workplaces.

The most common services:

a) care facial skin,

b) body care,

c) manicure,

d) pedicure,

d) hairdressing services.

If you are not a beauty salon, but a hairdresser with a beauty salon component, then for you it’s the other way around. First - hairdressing services and at the end - facial skin care.

And further…

Equipment costs – $3-4 thousand.

$0.7-1 thousand for the purchase of consumables,

Rent is about $150-200 per month.

Let's clarify...

Salon for wealthy clients. Initial costs – at least $60-80 thousand.

They consist of:

rental in the city center (per month for 1 m - from $10),

stylish renovation (from $100 per 1 sq. m),

Equipment from famous German brands - Italian ones - break down, keep in mind. ($40-50 thousand without laser). A laser system for removing pigmented lesions costs $54 thousand.

expensive cosmetics brands, an entire line worth $4-5 thousand at once.

Arrangement of a manicure and pedicure room – $5 thousand.

massage room and administrative room – $1.5-2 thousand.

middle class,

rent in the bedroom sector for 1 sq.m – $5 per month. That is, for 60 sq. m monthly $300,

repairs – $1.5-2 thousand,

Polish or Taiwanese assembled equipment

for a beauty salon - $2-4 thousand,

for a manicure/pedicure salon - $2 thousand,

for a massage room - $300).

But the main thing you always need to remember is that a beauty salon is opened “under the guidance of a master with golden hands,” like a restaurant under a chef. And therefore, if you do not have connections in the world of cosmetology, then it is better not to take risks. It’s just that people who don’t respect themselves go to unfamiliar salons only for eyebrow correction.

I worked as a rheumatologist and had almost finished writing my Ph.D. dissertation when I unexpectedly realized that it was much more interesting not to treat an already sick person, but to strengthen his health, prolong his youth, beauty and longevity. During my many trips to Europe and America, I enjoyed visiting spa centers and beauty salons there. And when there was a desire to change something in my life, the idea immediately came to open a modern beauty salon that would combine the latest developments in spa treatments and cosmetology.

And if you do something, then you need to do it all perfectly - that’s my character. Therefore, it was decided to open a luxury beauty salon with a full range of services, aimed at wealthy and accomplished people who value not only time, but also the quality of the services provided. And our task will be to help them receive pleasure and benefit from their visit to us.
Being a beginner in the field of beauty development, I then decided that it was not worth the risk of doing business on my own without the help of consultants. While the construction of the salon was underway, I visited special courses for salon business directors. However, only half of the information received was useful. Now I’ve gotten a little used to it and realized that it’s necessary to consult with a professional, but at the same time delve into everything myself, no matter how difficult it may be.

The “business card” of our salon is the SPA area and hardware cosmetology. In addition, a number of our devices can undoubtedly be called simply unique. Among them is the “Thermofine Lift” - a radio wave lifting device, which is currently considered the only alternative plastic surgery and a transdermal electroporation device that allows the transfer of drugs and cosmetics through the skin. In addition, our cosmetology rooms are equipped with other modern devices for body correction and elimination of facial cosmetic problems. Our salon offers full-cycle spa treatments, but before visiting them, all clients have a consultation with a doctor, who selects an individual program for each of them. As far as I know, in Moscow there are no more than 15% of salons with such a list of services and an arsenal of medical equipment.

We pay special attention to such clients as pregnant women. We have special massage techniques for pregnant women, and for those who want to preserve their hair color we offer special means in our hairdressing salon. In addition, with the participation of specialists from the Center for Family Planning and Reproduction, we have developed a large program using oxygen cosmetics aimed at strengthening the skin in order to prevent stretch marks.

In our salon we provide all types of cosmetic procedures that are popular today. The equipment we use for cosmetology procedures was developed by the world-famous ADSS corporation, which for 14 years has been one of the largest leaders in the development and production of equipment for cosmetology. in the CIS countries and throughout Russia, this equipment and devices are presented by the company ADSS-medical, which has gained a good reputation among cosmetologists. Below are some of the cosmetic surgeries and procedures that we offer to our clients:
CelluliteLifting

With age, muscle tone gradually decreases and the skin becomes dry, thin, its contour and color change, and wrinkles become more noticeable. Lifting devices help to cope with these age-related changes. The lifting procedure strengthens tissue, improves facial contours and allows you to smooth out wrinkles without resorting to surgery.

RF lifting

RF lifting is a method of radio wave lifting based on the impact on the problem area with Bi- or Tripolar electric field. As a result of this effect, non-contact exchange with the dermis and heating of the epidermis occurs in the layers of the skin, which leads to activation of metabolism, improved blood supply and accelerated production of collagen.

Photoepilation

Photoepilation allows you to keep your skin smooth for a long time. It's different from laser hair removal physical principle. The action of both methods is based on the absorption of light energy by the hair pigment (melanin). During the absorption process, the hair immediately heats up and the hair follicle dies. Moreover, the darker the hair, the more effective the effect. The photoepilation procedure is practically painless, and the effect of smooth and silky skin remains for a long time. long years.

Liposuction- one of the types of combating fat deposits. Not so long ago, liposuction was performed only using surgical intervention. Wherein body fat They were first destroyed and then sucked out through slits in the skin. This method has a large number of disadvantages: high risk of injury, risk of complications, long rehabilitation period, and others. Thanks to the development of technology, a large amount of equipment has been created that allows liposuction to be performed non-surgically. Fatty compounds are destroyed under the influence of electromagnetic radiation, ultrasound or shock waves at the cellular level and in this state are removed from the body through the blood and lymph. Non-surgical liposuction or cavitation is effective method figure correction and cellulite treatment.

Laser rejuvenation

The principle of laser exposure has become widespread these days. Fractional rejuvenation- This is laser exposure, during which the beam is divided into fractions. As a result, the laser acts on the skin with a grid of several small beams. Laser exposure to the skin helps activate the tissue repair mechanism, as a result, the formation of new collagen is enhanced, pigmentation is eliminated, and skin texture improves.

The result of the laser procedures rejuvenation means velvety skin, even complexion, improved fat metabolism. The advantages of laser rejuvenation are high efficiency, no rehabilitation period and prolonged effect.

One of the problems I encountered when opening a salon was the problem of recruiting staff. We had to look for him everywhere and it took a lot of time. We currently have 22 employees, but we plan to increase their number to 30. In addition to cosmetologists, manicurists, hairdressers, and a psychologist, the salon has two managers: for customer service and for business development. These are new professions for the salon business, but, in my opinion, very necessary, because the beauty industry is now developing very rapidly.

Another, no less difficult stage was the search for the necessary high-quality equipment. On the Internet you can find a huge number of offers from companies involved in the sale of cosmetology devices. We chose the company "" - whose service is located on high level. The devices show the best results and have a very attractive price.

Nowadays, maintaining beauty and youth is not at all difficult. You just need to pay a little attention to yourself and your appearance. Hardware cosmetology and cosmetology equipment for it were specially designed to care for appearance. With the help of modern devices and technologies, you can achieve quick and impressive results: rejuvenate old skin, moisturize dry skin, give the skin fresh and healthy looking. A course of cosmetic procedures allows you to get rid of such problems as: skin inflammation, acne, dark spots, wrinkles, cellulite and many others. The main thing is that cosmetic procedures are very effective and as comfortable as possible.

Our appearance- this is the first criterion by which we are assessed, before we have time to introduce ourselves and talk about ourselves. Healthy and beautiful person, undoubtedly, is endearing and arouses sympathy. Therefore, the natural desire of men and women at any age is the desire to look young and beautiful. By visiting the pages of our website, you can always find and learn a lot of useful and necessary information about how to preserve beauty and health for many years, and what methods there are for this.

If you decide to open a hardware cosmetology center, be sure to contact us. We will be happy to always help you in choosing cosmetology equipment from leading manufacturers. We also invite you to visit the exhibition hall, where you will get acquainted with the equipment, receive qualified advice, take special courses and even try the procedures on yourself. We work directly with manufacturers, this allows us to offer equipment at competitive prices. When you start working with us, you will receive free education operation of the devices, technical and informational consultation, equipment warranty. We are always happy to cooperate with your beauty salon.