Steve jobs where he was born. FBI is investigating Jobs

Steven Paul Jobs is an American engineer and entrepreneur, founder and CEO of Apple Inc. He is considered one of the key figures in the computer industry, a person who largely determined its development. Today's story is about him. About his journey, about how this extraordinary personality was able to achieve truly phenomenal heights in business, despite all the blows of fate, which more than once forced Jobs to get up from his knees.

Success story, Biography of Steve Jobs

Born in San Francisco on February 24, 1955. It cannot be said that he was a welcome child. Just a week after the birth, Steve's parents, American Joan Carol Schible and Syrian Abdulfattah John Jandali, abandoned the child and gave him up for adoption. The adoptive parents were Paul and Clara Jobs from Mountain View, California. They named him Steven Paul Jobs. Clara worked for an accounting firm, and Paul was a mechanic for a laser company.

IN Jobs' childhood was a big hooligan who had every chance of becoming a juvenile delinquent. He was expelled from school after third grade. The transfer to another school became a significant moment in Jobs’ life, thanks to a wonderful teacher who found an approach to him. As a result, he pulled himself together and began to study. The approach, of course, was simple: for each completed task, Steve received money from the teacher. Not much, but quite enough for a fourth grade student. Overall, Jobs' success was great enough that he even skipped fifth grade and went straight to high school.

Steve Jobs' childhood and youth

When Steve Jobs was 12 years old, on a childish whim and some early teenage brashness, he called William Hewlett, then president of Hewlett-Packard, at his home phone number. Then Jobs was building an electric frequency indicator for his school physics class, and he needed some parts: “My name is Steve Jobs, and I would like to know if you have spare parts that I could use to assemble a frequency counter.” Hewlett chatted with Jobs for 20 minutes, agreed to send the necessary details and offered him a summer job at his company, within the walls of which the entire Silicon Valley industry was born.

It was at work at Hewlett-Packard that Steve Jobs met a man whose acquaintance largely determined his future fate - Stephen Wozniak. He got a job at Hewlett-Packard, leaving boring classes at the University of California, Berkeley. Working for the company was much more interesting for him due to his passion for radio engineering. As it turned out, at the age of 13, Wozniak himself assembled not the simplest calculator. And at the time of meeting Jobs, he was already thinking about the concept of a personal computer, which did not yet exist at all. Despite their different characters, they quickly became friends.

When Steve Jobs was 16 years old, he and Woz met a then-famous hacker named Captain Crunch. He told them how, using special sounds made by a whistle from a set of Captain Crunch cereals, they could fool the switching device and make calls around the world for free. Soon Wozniak made the first device, called the “Blue Box,” which allowed ordinary people imitate the sounds of Crunch's whistle and make free calls around the world. Jobs started selling the product. The blue boxes sold for $150 each and were very popular among students. Interestingly, the cost of such a device was then $40. However, it was not possible to achieve much success. First, problems with the police, and then with some hooligan who even threatened Jobs with a gun, brought the “blue box business” to naught.

In 1972, Steve Jobs graduated from high school and entered Reed College in Portland, Oregon, but he dropped out after the first semester. Steve Jobs explains his decision to drop out: “I naively chose a college that was almost as expensive as Stanford, and all my parents' savings went towards college. Six months later, I didn't see the point. I had absolutely no idea what I was going to do with my life, and I didn't understand how college would help me figure it out. I was pretty scared at the time, but looking back, I realize it was one of the best decisions I’ve ever made in my life.”

After dropping out of school, Jobs concentrated on what was truly interesting to him. However, remaining a free student at the university was no longer easy. “Not everything was so romantic,” Jobs recalls. – I didn’t have a dorm room, so I had to sleep on the floor in my friends’ rooms. I traded Coke bottles for five cents apiece to buy food and every Sunday night I walked seven miles across town to have a decent meal at the Hare Krishna temple once a week...”

Steve Jobs' adventures on the college campus after dropping out continued for another 18 months, after which he returned to California in the fall of 1974. There he met up with old friend and technical genius Stephen Wozniak. On the advice of his friend, Jobs got a job as a technician at Atari, which produced popular video games. Steve Jobs did not have any ambitious plans then. He just wanted to earn money to travel to India. After all, his youth fell precisely on the heyday of the hippie movement - with all the consequences that flow from here. Jobs became addicted to soft drugs such as marijuana and LSD (interestingly, even now, having left this addiction, Steve does not regret using LSD at all, moreover, he considers it one of the most significant events in his life, which turned his worldview upside down) .

Atari paid for Jobs' trip, although he also had to visit Germany, where his tasks included resolving production problems. He did it.

Jobs went to India not alone, but with his friend Dan Kottke. Only after arriving in India, Steve exchanged all his belongings for the shabby clothes of a beggar. His goal was to make pilgrimages throughout India, hoping for the help of ordinary strangers. During the trip itself, Dan and Steve almost died several times due to the harsh climate of India. Communication with the guru did not bring Jobs enlightenment. However, the trip to India left an indelible mark on Jobs' soul. He saw real poverty, completely different from the one that hippies in Silicon Valley adhered to.

Returning back to Silicon Valley, Jobs continued working at Atari. Soon he was entrusted with the development of the game BreakOut (Atari at that time was making not only a game, but a full-fledged slot machine, and all the work fell on Jobs' shoulders). According to Atari founder Nolan Bushnell, the company offered Jobs to minimize the number of chips on the board and pay $100 for each chip he could remove from the circuit. Steve Jobs was not very well versed in the construction of electronic circuit boards, so he offered Wozniak to split the bonus in half if he took on this matter.

Atari was quite surprised when Jobs presented them with a board from which 50 chips had been removed. Wozniak created a design so dense that it could not be recreated in mass production. Jobs then told Wozniak that Atari only paid $700 (not the actual $5,000), and he received his share of $350.

Base Apple

In 1975, Wozniak demonstrated the finished PC model to Hewlett-Packard management. However, the authorities did not show the slightest interest in the initiative of one of their engineers - everyone then imagined computers exclusively as iron cabinets filled with electronic components and used in big business or the military. Nobody thought about home PCs. Atari didn’t help Wozniak either - they didn’t see commercial prospects in the new product. And then Steve Jobs made the most important decision in his life - he persuaded Steve Wozniak and his colleague from Atari, draftsman Ronald Wayne, to create their own company and start developing and producing personal computers. And on April 1, 1976, Jobs, Wozniak and Wayne founded Apple Computer Co. as a partnership. This is how the story of Apple began.

Like Hewlett-Packard once upon a time, Apple was founded in a garage, which Jobs' father gave full control to his adopted son and his companions - he even brought in a huge wooden machine, which became the first “assembly line” in the history of the corporation. The newly formed company needed start-up capital, and Steve Jobs sold his minivan, and Wozniak sold his beloved programmable calculator to Hewlett Packard. They ended up earning about $1,300.

At Jobs' request, Wayne designed the company's first logo, which, however, looked more like a drawing than a logo. It depicted Sir Isaac Newton with an apple falling on his head. However, later this original logo was significantly simplified.

Soon they received their first large order from a local electronics store - 50 pieces. However, the young company did not then have the money to purchase parts to assemble such a large number of computers. Then Steve Jobs convinced component suppliers to provide materials on credit for 30 days.

Having received the parts, Jobs, Wozniak and Wayne assembled the cars in the evenings, and within 10 days they delivered the entire batch to the store. The company's first computer was called the Apple I. At that time, these computers were simply boards to which the buyer had to independently connect a keyboard and a monitor. The shop that ordered the cars was selling it for $666.66 because Wozniak liked like-digit numbers. But despite this large order, Wayne lost faith in the success of the endeavor and left the company, selling his ten percent share in the initial capital to his partners for $800. This is how Wayne himself later commented on his action: “Jobs is a hurricane of energy and focus. I was already too disappointed in life to rush through it on this hurricane.”

One way or another, the company had to develop. And already in the fall of the same year, Wozniak completed work on the Apple II prototype, which became the first mass-produced personal computer in the world. It had a plastic case, a floppy disk reader, and support for color graphics.

To ensure successful sales of the computer, Jobs ordered the launch of an advertising campaign and the development of beautiful and standard computer packaging, on which the new company logo was clearly visible - (Jobs' favorite fruit). It was supposed to indicate that the Apple II works with color graphics. Subsequently, Jean-Louis Gasé is the ex-president of several structural divisions and the founder of Be, Inc. - said: “It was impossible to dream of a more suitable logo: it embodied aspiration, hope, knowledge, and anarchy...”

But then no one released anything like this; the very idea of ​​such a computer was perceived by big businessmen with undisguised skepticism. As a result, it turned out to be very difficult to find financing for the release of the Apple II created by friends. Both Hewlett-Packard and Atari again refused to finance the unusual project, although they considered it “funny.”

But there were also those who picked up the idea of ​​a computer that was supposed to become accessible to the general public. The famous financier Don Valentine brought Steve Jobs together with the equally famous venture capitalist Armas Clif “Mike” Markkula. The latter helped young entrepreneurs write a business plan, invested $92,000 of his personal savings into the company and secured a $250,000 line of credit from Bank of America. All this allowed the two Steves to “get out of the garage”, significantly increase production volumes and expand the staff, and also launch a fundamentally new Apple II into mass production.

The success of the Apple II was truly enormous: the new product was sold out in hundreds and thousands of copies. Let us remember that this happened at a time when the entire world market for personal computers did not exceed ten thousand units. In 1980, Apple Computer was already an established computer manufacturer. It employed several hundred people, and its products were exported outside the United States.

In 1980, the same week that John Lennon was assassinated, Apple Computer goes public. The company's shares were sold out within one hour! Steve Jobs by this time becomes one of the richest Americans. Jobs's popularity grew every day. A simple young guy with no education became a millionaire overnight. Why not the American dream?

Personal computers have rapidly burst into the everyday life of residents of developed countries. Over the course of two decades, they have firmly taken their place among people, becoming indispensable assistants in production, organizational, educational, communication and other technological and social matters. The words spoken by Steve Jobs in the early 80s became prophetic: “This decade marked the first date between Society and the computer. And for some crazy reason, we were in the right place at the right time to do everything to make this romance thrive.” The computer revolution has begun.

Project Macintosh

In December 1979, Steve Jobs and several other Apple employees gained access to the Xerox (XRX) research center in Palo Alto. There, Jobs first saw the company's experimental development - the Alto computer, which used a graphical interface that allowed the user to set commands by hovering the cursor over a graphic object on the monitor.

As colleagues recall, this invention amazed Jobs, and he immediately began confidently saying that all future computers would use this innovation. And it’s not surprising, because it contained three things through which the path to the consumer’s heart lies. Steve Jobs already understood then that it was simplicity, ease of use and aesthetics. He immediately became interested in the idea of ​​​​creating such a computer.

Then the company spent several months developing a new Lisa computer, named after Jobs’ daughter. When he started working on this project, Jobs set the goal of making a computer that would cost $2,000. However, the desire to implement the revolutionary innovation that he saw in the Xerox laboratories cast doubt on the fact that the original price would remain unchanged. And soon Apple President Michael Scott removed Steve from the Lisa project and appointed him chairman of the board of directors. The project was headed by another person.

That same year, Steve, removed from the Lisa project, turned his attention to a small project carried out by the talented engineer Jeff Raskin. (Before this, Jobs tried several times to shut down this project) Raskin’s main idea was to create an inexpensive computer, costing about $1,000. Raskin called this computer Macintosh after his favorite apple variety, McIntosh. Computer
was supposed to be a complete device that combines a monitor, keyboard and system unit. Those. the buyer immediately received a computer ready for use. (it is worth noting here that Raskin did not understand why a computer needed a mouse, and did not plan to use it in the Macintosh)

Jobs begged Michael Scott to appoint him head of this project. And he immediately intervened in the development of the Macintosh computer, ordering Raskin to use the Motorola 68000 processor in it, which was supposed to be used in the Lisa. This was done for a reason; Steve Jobs wanted to bring the Lisa graphical interface to the Macintosh. Next, Jobs decided to introduce a mouse into the Macintosh. None of Raskin's arguments had any effect. And understanding

that Jobs was completely taking away his project, wrote a letter to company president Mike Scott, where he described Steve as an incompetent person who would ruin all his endeavors.

As a result, both Raskin and Jobs were invited to a conversation with the president of the company. After listening to both, Michael Scott still instructed Jobs to bring the Macintosh to fruition, and Raskin went on vacation to smooth out the situation. That same year, Apple President Michael Scott himself was fired. For some time, Mike Markkula took over the position of president.

Steve Jobs planned to finish working on the Macintosh computer within 12 months. But the work was delayed, and in the end he decided to entrust third-party companies with the development of software for the computer. His choice quickly fell on the young company Microsoft, which was famous at that time for creating the Basic language for the Apple II computer (and a number of others).

Steve Jobs traveled to Redmond, to Microsoft's headquarters. Ultimately, both parties agreed that they were ready to work together, and Steve invited Bill Gates and Paul Allen (the two founders of Microsoft) to come to Cupertino to see the experimental Macintosh model in person.

Microsoft's main task was to create application software for the Macintosh. The most famous program of that time was Microsoft Excel.

At the same time, the first marketing plan for the Macintosh computer appeared. It was written personally by Steve Jobs, who knew little about it, so the plan was quite conventional. Jobs planned to launch the Macintosh computer in 1982 and sell 500 thousand computers a year (the figure was taken from the air). First of all, Steve convinced Mike Markkula that the Macintosh would not be a competitor to the Lisa (according to plans, the computers were supposed to be launched around the same time). True, Markkula insisted that the Macintosh should be released a little later than the Lisa, namely October 1, 1982. There was only one problem - the deadlines were still unrealistic, but Steve Jobs, with his characteristic tenacity, did not want to listen to anything.

At the end of the year, Steve Jobs appeared on the cover of Time magazine. Apple II was named the best computer years, but the article in the magazine mainly concerned Jobs. It stated that Steve would make an excellent king of France. It claimed that Jobs got rich from the work of other people, but he himself did not understand anything: neither engineering, nor programming, design, and certainly not business. The article cited statements from many anonymous sources and even Steve Wozniak himself (who left Apple after the accident). Jobs was very annoyed by this article and even called Jef Raskin to express his indignation. (Jeff is the man who stood at the helm of the Macintosh before Steve) Jobs began to understand that a lot for him personally would depend on the success of the Mac.

Steve at that time bought himself an apartment in Manhattan, the view from the windows of which overlooked New York's Central Park. It was there that Jobs first met John Sculley, president of Pepsi. Steve and John walked around New York for quite a long time, discussing Apple's prospects and talking about business in general. It was then that Jobs realized that John was the person he would like to see as president of Apple. John was great at business, but didn't know much about technology. So, according to Jobs, they could become an excellent tandem. There was only one problem - Sculley was working great at Pepsi at that time. As a result, Steve Jobs was able to lure Sculley to Apple, and the history of the business even included the famous phrase addressed by Jobs to John Sculley: “Do you intend to sell sugar water for the rest of your life, or do you intend to change the world?”

It should be noted that the group of software developers for the Macintosh still did not make it by this deadline, but Steve Jobs, without screaming and hysterics, was able to breathe new strength into the programmers, and make them work for the last week almost without sleep. The result was stunning. Everything was ready. The principle “if you have the right people on your team, you will succeed” worked here. The Macintosh group had the right people.

The presentation of the Macintosh turned out to be phenomenal, a technical revolution, simultaneously with oratory skills Steve Jobs will forever go down in history.

Soon, John Sculley united the Lisa and Macintosh development team, headed by Steve Jobs. The first 100 days of Macintosh sales were phenomenal, and then the first serious problems began. The main problem for all users was the lack of software. In addition to standard programs from Apple at that time, the Macintosh only had an office suite from Microsoft. All the other developers could not figure out how to create software with a graphical interface. This was the main reason slowing down computer sales.

Soon problems began with the hardware. Jobs was against the possibility of Mac expansion, and consumers did not like this. Apple employee Michael Murray once said, "Steve did his market research by looking at himself in the mirror every morning." The situation at Apple was heating up. At that moment, conflicts clearly began to occur between the Macintosh development group and the rest of Apple. Jobs, in turn, constantly belittled the merits of new models of the Apple II computer, which at that time was Apple's cash cow.

Apple's bad streak continued and Steve Jobs, as always, in his own manner began to blame others for the company's failures, or rather another, its president John Sculley. Steve argued that John was never able to adapt and enter the high-tech business.

As a result, a few months after his birthday, Steve Jobs was fired from the company that he himself founded. This was due to a series of behind-the-scenes intrigues that Steve waged to gain power and become president of the company.

After his dismissal, Steve resigned from his honorary position as a company representative and sold all the Apple shares he had at that time. He left only one symbolic action.

After Steve's dismissal, Apple would experience some heyday, resulting in the highest sales in the company's history. Then they will come Hard times, which would lead to Apple's near collapse, but Jobs would lead the company again in 1997 to pull it out and make it one of the biggest players in the industry. But that’s still 12 years away, and Steve is rich and young. And most importantly, he is full of strength and ready for new achievements. He had no intention of quitting the business. Although it should be noted that he could. He could have become a simple venture investor. Forget about work, but this was not in Steve’s spirit, and therefore he decided to found the computer company Next.

Life after Apple

The Next company was supposed to develop computers that would be used primarily in education. Steve Jobs received investment from Ross Perot, who invested $20 million in Next. Perot received a fairly good share in the company - 16 percent. It should be noted that Jobs did not present any business plans to Perot. The investor relied entirely on Steve's devilish charm.

Next computers used the revolutionary NextStep operating system, which was built using the principles of object-oriented programming that would become ubiquitous. However, Jobs will not be able to achieve much success with Next; on the contrary, he will waste a lot of money.

It should be noted that Next computers were used by a number of creative individuals in their work. For example, they were used to create such gaming hits from ID Software as Doom and Quake. At the end of the 80s, Steve Jobs tried to save Next by signing a contract with Diney, but nothing worked out; Disney continued to work with Apple.

At that time, it seemed that Jobs' luck had run out and he would soon go bankrupt. But there was one “but”. Steve was great at organizing a small group of talented people to create something meaningful. This is exactly what he achieved with PIXAR, which gave the world computer animation.

In 1985, Jobs bought Pixar from George Lucas (director of Star Wars). It should be noted that Lucas' initial price for Pixar was $30 million. Jobs waited for the right moment, when Lucas urgently needed money, but there were no buyers, and after long negotiations he received the company at a price of 10 million. True, at the same time, Steve promised that Lucas would be able to use all the developments of Pixar in his films for free. At that time, Pixar had the Pixar Image Computer, which cost an exorbitant amount of money and sold poorly. Jobs began looking for a market for it. At the same time, Pixar continued to develop animation software and conduct some experiments in creating its own animation.

Soon Jobs will open 7 Pixar sales offices in different cities, which will sell Pixar Image Computer. This idea will fail because the computer created at Pixar will be aimed at a very narrow circle of people and will not need additional representation.

A key moment in Pixar's history was the hiring of Disney artist John Lasseter, who would later lead the studio to new heights. John was initially hired to create short animated videos that would show off the capabilities of Pixar's software and hardware. Pixar's success began with the short films "Andre and Wally B" and "Luxo, Jr."

The turning point came when Jobs funded the short film Tin Toy, which would go on to win an Oscar. In 1988, Pixar introduced the RenderMan software product, which for a long time would be the only source of income for Steve Jobs.

At the end of 1989, the situation was that Jobs had two companies that made first-class products, but sales in both cases left much to be desired, and the press predicted the failure of both Pixar and Next.

As a result, Jobs begins to actively act. The first thing he did was sell Pixar's unprofitable computer business. Some of the employees and everything related to the Pixar Image Computers were sold for several million to Vicom. Eventually, Pixar was reformed to focus solely on animation.

Like most businessmen, Steve Jobs spoke to students quite often. In 1989, he had the opportunity to give a speech at Stanford. Jobs, as always, put on a real show and looked great on stage, but suddenly there came a point when he began to falter, and many felt that he had lost the main thread of the speech.

It was all about the woman who was sitting in the hall. Her name was Laurene Powell and Jobs liked her. And he didn’t just like her, he experienced feelings for her that were previously unknown to him. At the end of the lecture, Steve exchanged phone numbers with her and got into his car. He had a business meeting scheduled for the evening. But as soon as he got into the car, Steve realized that he was doing something wrong, and that at that moment he didn’t want to be at a business meeting. As a result, Jobs caught up with Lorin and invited her to the restaurant that same day. They spent the rest of the day walking around the city. Steve and Lauryn subsequently get married.

Despite success in his personal life, Jobs continued to experience problems in business sphere. At the end of the year, another reduction was made at Pixar. It should be noted that many employees were fired, but the reduction did not affect the animator group, headed by John Lasseter. It became clear that Steve was betting on them.

Steve Jobs is one of those people who listen only to themselves. He doesn't care about other people's opinions, even if he is wrong. Of course, there is always a narrow circle of people who can express their point of view to Steve and he listens to it, for example, now such people include Apple chief designer Jonathan Ive.

In the early '90s, the circle of people who would argue with Steve included Pixar co-founder Alvy Ray Smith. Alvy often pointed out Jobs' mistakes, and, in the end, he knew more about animation than Steve. Once at a Pixar meeting, Jobs was talking some nonsense that he didn’t even bother to understand. Alvy jumped up from his seat and began to prove why Steve was wrong. This is where he made a mistake. Jobs has always been a strange and extraordinary person. At the meeting, he had a special white board on which only he could write. Proving he was right, Alvy began to write something on Steve's white board. Everyone froze, a few seconds later Jobs found himself opposite Smith and bombarded him with a mass of personal insults, which, in the opinion of those present, were irrelevant and truly vile. Soon after, Alvy Ray Smith left Pixar, the company he himself founded.

The real breakthrough for Pixar came in the early 90s, when Jobs received financial support from Disney. According to the agreement, Pixar had to create a full-length computer animated film, and Disney would bear all costs associated with promoting the film. Considering what a powerful marketing machine Disney is, this was remarkable. Jobs managed to extract the most favorable terms for Pixar from Disney.

In 1991, two important events occurred in the life of Steve Jobs. 36-year-old Jobs married his 27-year-old girlfriend Lauryn (the wedding was ascetic), and also signed a contract with the Disney studio to produce three animated films. Under the terms of the contract, Disney assumed all costs of creating and promoting the films. This contract became a real lifeline for Jobs, about whose fall all newspapers had already written. They saw him bankrupt. No one knew then that Pixar would give Steve billions.

In 1992, Jobs realized that he could no longer finance Next himself and secured a second investment from Canon (the first was 100 million) of $30 million. At that time, sales of Next computers had increased significantly, but overall, Next was selling as many computers in a year as Apple was selling in a week.

In 1993, Steve made an important decision (albeit a difficult one for him) - to begin to gradually wind down the production of Next personal computers and focus the company's efforts on software (this was an important decision from a historical point of view, since the NextStep operating system would later become the basis for Mac OS X, which will revive Macintosh computers from crisis).

At that time, there was one person who guaranteed Jobs' success. It was director, artist and animator rolled into one - John Lasseter. Disney fought for it with all its might. But, he continued to work at Pixar. In many ways, his presence in the company was the reason that Disney really wanted to work with Steve Jobs' studio.

Pixar's first animated film, Toy Story, was released on Christmas Day 1995 and was a stunning success.

The mid-90s were a terrible time for Apple. First, John Sculley was fired, and Michael Spindler did not last long as president. The last person to lead Apple was Jill Amelio. Ultimately, the company was losing market share by leaps and bounds. Moreover, it was already unprofitable. In this regard, executives were looking for someone who would buy Apple and make it part of their business. However, neither negotiations with Phillips, nor with Sun, nor with Oracle were successful.

Jobs was busy planning Pixar's initial public offering at the time. He intended to hold it immediately after the release of the Toy Story movie. An IPO was Jobs's only hope at that time.

The situation around Apple was getting more and more complicated. It got to the point that at the end of 1996, Bill Gates constantly called the head of Apple Computer, Gil Amelio, persuading him to install the Windows NT operating system on Macintosh computers.

As a result, after long negotiations, Apple acquires Steve Jobs' Next company for $377 million and 1.5 million shares. The main thing Apple needed was the NextStep operating system and a group of people developing it (more than 300 people). Apple got it all, and Steve Jobs was appointed as Gil Amelio's advisor.

However, no significant changes followed. The board of directors included the same people, and Apple's losses kept increasing. This was the best moment to overthrow Amelio. And Jobs took advantage of it. At that time, a number of devastating articles appeared in various business magazines that were addressed to Gil Amelio. The board of directors could not tolerate him any longer and announced Amelio’s dismissal. No one remembered then that Amelio promised to pull Apple out of the crisis in 3 years, but worked for only 1.5, while significantly increasing the company’s cash. But, as it turned out, this was not enough. At that moment, it became clear to everyone that Apple would be headed by Steve Jobs, who was a favorite of the press. How else? A man who lost everything and managed to get up again and become a millionaire (thanks to Pixar). In addition, Jobs stood at the origins of Apple, which means he could breathe fire into the eyes of all employees.

For starters, Jobs was named acting CEO. One of the first decisions Steve made was to call Bill Gates. Apple transferred the rights to a number of developments in the field of user interface to Microsoft, and MS invested $150 million in the company's shares, and also pledged to release new versions of Microsoft Office for the Macintosh. In addition to all this, Internet Explorer has become the default browser on Mac.

Jobs quickly took control into his own hands. He closed the unprofitable Newton project, which had been tormenting Apple for many years (it was the first PDA in history, but a failure, as it was simply ahead of its time). At this moment, Apple's board of directors includes old friend Steve Jobs and Oracle CEO Larry Ellison. This was a significant support for Steve.

At the same time, the famous Apple “Think Different” advertisement appeared for the first time, which remains the company’s credo to this day.

At the 1998 MacWorld Expo, Steve Jobs spoke to visitors about how things were going at the company. At the end, as he was leaving, he said: “I almost forgot. We're making a profit again." The hall burst into applause.

By 1998, Pixar had released four hugely successful animated films: Toy Story, Flik's Adventure, Toy Story 2 and Monsters, Inc. Overall, Pixar's total revenue at that time was $2.8 billion. It was a phenomenal success for Jobs' studio. In the same year, the revival of Apple began. Steve Jobs introduced the first iMac. True, it’s worth saying here that the development of the iMac began even before Jobs arrived at Apple under Gil Amelio. However, all the credit regarding the iMac goes to Steve and nothing can be done about it.

Jobs's arrival at Apple also had a positive effect on the reduction of the company's production inventories, which previously amounted to $400 million, and after Jobs's arrival decreased to 75 million. This happened due to the fact that Jobs was attentive to all the small details of the production process.

Following the success of the iMac (a computer and monitor in one), Apple introduced a new line of iBook laptops. At the same time, Apple received the rights to the SoundJam MP program from C&C. This program would later become known as iTunes and would mark the beginning of the popularity of the iPod.

After the release of iTunes, Apple turned its attention to the mp3 player market. Steve Jobs found the PortalPlayer company and, after a series of negotiations, entrusted it with developing a player for Apple (the hardware and software were made by Apple itself). This is how the iPod was born. During development, Jobs made a lot of complaints to the Portal Player employees, which ultimately only played into the hands of consumers who received the best (at that time) mp3 player. At the same time, it should be noted that appearance The iPod player was the responsibility of the now famous designer Jonathan Ive from Apple (now he is the chief industrial designer of the “fruit” company). It must be said that the success of all new Apple products released after Steve Jobs returned to the company is also the merit of Ive. Even the design of the first iMac was his work.

Soon new versions of the iPod began to be released, which became more and more popular every day.

At the same time, the new operating system Mac OS X was introduced, which marked the beginning of the entire series of OS X operating systems that gave a second life to Macintosh computers.

The rest of the story is known. The iPod has become the most popular player of our time. Macintosh computers are gaining more and more popularity, and not so long ago Apple released its mobile phone called the iPhone, which became a real bomb, incorporating all the best features of the “fruit” company’s products.

Here is a selection of some of his most interesting sayings that will help you achieve success in life:

1. Steve Jobs says: “Innovation separates the leader from the catcher.”
There are no limits to new ideas. It all depends only on your imagination. The world is constantly changing. It's time to start thinking differently. If you're in a growing industry, think about ways to get more results, nicer clients, and easier customer service. If you are associated with a dying industry, quickly quit and change it before you lose your job. And remember that delay is inappropriate here. Start innovating now!

2. “Be the standard of quality. Some people weren't in an environment where innovation was a major asset."
This is not a fast track to excellence. You should definitely make excellence your priority. Use your talents, capabilities and skills to make your product the best and then you will leapfrog your competitors, add something special, something they don’t have. Live by higher standards, pay attention to details that can improve the situation. Having an advantage is not difficult - just decide right now to propose your innovative idea - in the future you will be amazed at how this merit will help you in life.

3. “There is only one way to do great work - to love it. If you haven't come to this, wait. Don't rush into action. As with everything else, your own heart will help you suggest something interesting.”
Do what you love. Look for activities that give you a sense of meaning, purpose, and satisfaction in life. Having a goal and striving for its implementation brings orderliness to life. This not only improves your situation, but also gives you a boost of vigor and optimism. Are you happy to get out of bed in the morning and look forward to the start of a new work week? If you answered no, then look for a new activity.

4. “You know that we eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We use mathematics, but other people developed it too... I think we all say this all the time. This is a great opportunity to create something that could be useful to humanity.”
Try to make changes in your world first and maybe you will be able to change the world.

5. “This phrase is from Buddhism: A beginner’s opinion. It's great to have a newbie's opinion."
This is the kind of opinion that allows one to see things as they are, which can constantly and in an instant realize the original essence of everything. A beginner's perspective - Zen practice in action. It is an opinion that is innocent of preconception and expected outcome, evaluation and prejudice. Think of the beginner's perspective as that of a small child who views life with curiosity, wonder, and amazement.

6. “We think that we mostly watch TV to give our brains a rest and we work on the computer when we want to use our brains.”
Many scientific studies over the decades have clearly confirmed that television has a detrimental effect on the psyche and morals. And most people who watch TV know that their bad habit is dulling them and killing them a lot of time, but they still continue to spend a huge portion of their time watching the box. Do what makes your brain think, what develops it. Avoid passive pastime.

7. “I’m the only person who knows what it’s like to lose a quarter of a billion dollars in a year. It shapes the personality very well.”
Do not conflate the phrases “making mistakes” with “being a mistake.” There is no such thing as a successful person who has never stumbled or made a mistake - there are only successful people who made mistakes, but then changed their lives and their plans based on those same mistakes made earlier (without making them again) . They consider mistakes as lessons from which they gain valuable experience. Avoiding mistakes means doing nothing.

8. “I would trade all my technology for a meeting with Socrates.”
Over the past decade, many books featuring lessons from historical figures have appeared on bookstore shelves around the world. And Socrates, along with Leonardo Da Vinci, Nicolaus Copernicus, Charles Darwin and Albert Einstein, is a source of inspiration for independent thinkers. But Socrates was the first. Cicero said of Socrates that “he brought philosophy down from heaven, giving it to ordinary people.” So, use the principles of Socrates in your own life, work, study and relationships - this will bring more truth, beauty and perfection into your everyday life.

9. " We are here to make a contribution to this world. Otherwise why are we here?»
Do you know that you have good things to bring to life? And did you know that those good things were abandoned while you were pouring yourself another cup of coffee and you made the decision to just think about it instead of making it a reality? We are all born with a gift to give life to. This gift, or this thing, is your calling, your goal. And you don't need a decree to achieve this goal. Neither your boss, nor your teacher, nor your parents, no one can decide this for you. Just find that one goal.

10. " Your time is limited, don't waste it living another life. Don't get caught up in a creed that exists on other people's thinking. Don't let the views of others drown out your own inner voice. And it is very important to have the courage to follow your heart and intuition. They somehow already know what you really want to do. Everything else is secondary.»
Are you tired of living someone else's dream? Undoubtedly, this is your life and you have every right to spend it the way you want without any obstacles or barriers from others. Give yourself the opportunity to develop your creative talents in an atmosphere free from fear and pressure. Live a life that you choose and where you are the master of your own destiny.

Steve Jobs stories

Steve Jobs' Speech to Stanford Class of 2005 (Part One)

Steve Jobs' Speech to Stanford Class of 2005 (Part Two)

In a short statement, Apple's board of directors said: " His brilliance, energy and passion have been the source of countless innovations that have enriched and improved the lives of all of us. The world is an immeasurably better place because of Steve. His greatest love there was his wife Lauren and his family. Our hearts are now with them and with everyone touched by his extraordinary talents.».

Fans and admirers of Steve Jobs reacted to the news of his passing. On the website they created, Steve Jobs Day (http://stevejobsday2011.com), its authors propose to consider October 14, when the iPhone 4S should go on sale, as Steve Jobs Day.

Put on a black turtleneck, blue jeans, sneakers and go to work, school, college. Take a photo like this and post it on Twitter or Facebook. Talk about the place of Apple, Steve Jobs and his inventions in everyone's life. This will be the schedule for the day on October 14 for millions of admirers of the genius of Jobs.

Mark Zuckerberg : " Steve, thank you for being a mentor and friend. Thank you for demonstrating that what you do can change the world. I will miss you».

Former colleagues, friends and politicians - everyone talks and writes today only about Jobs.

Barack Obama: " Steve stands among America's greatest innovators - brave enough to think differently, determined enough to believe in his ability to change the world, and gifted enough to do it.».

Bill Gates : " Steve and I first met about 30 years ago. We have been colleagues, competitors and friends for more than half of our lives. It was an incredibly great honor to be friends and work with Jobs. There are few people who can leave as deep a mark as Steve, and his influence will be felt for many generations. I will miss Steve very much».

Arnold Schwarzenegger: « Steve lived the California dream every day. He changed the world and inspired us to follow his example. Thank you Steve».

Dmitry Medvedev: " People like Steve Jobs change our world. My sincere condolences to his loved ones and everyone who appreciated his intelligence and talent».

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Material from the Encyclopedia of the Hayazg Foundation

Add information about the person

Jobs Steve
Steven Paul Jobs
Other names:	Steven Paul Jobs
In English:	Steven Paul Jobs
Date of Birth:	24.02.1955
Place of Birth:	USA
Date of death:	05.10.2011
A place of death:	USA
Brief information: American entrepreneur, designer and inventor, pioneer of the personal computing revolution. One of the founders, chairman of the board of directors and CEO of Apple Corporation. One of the founders and CEO of the Pixar film studio

Biography

His parents were unmarried students: Syrian native Abdulfatta (John) Jandali and Joan Schible from a Catholic family of German emigrants.

The boy was adopted by Paul Jobs and an Armenian-American woman, Clara Jobs, née Agopyan. The Jobs could not have their own children. They called adopted son Stephen Paul. Jobs always considered Paul and Clara father and mother, he was very irritated if someone called them adoptive parents: “They are my real parents 100%.”

In the late 1970s, Jobs' friend Steve Wozniak developed one of the first personal computers, which had great commercial potential. The Apple II computer became the first mass product of Apple, created on the initiative of Steve Jobs. Jobs later saw the commercial potential of a mouse-driven graphical interface, leading to the Apple Lisa and, a year later, the Macintosh (Mac) computer.

After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a company that developed a computer platform for universities and businesses. In 1986, he acquired Lucasfilm's computer graphics division, turning it into Pixar Studios. He remained Pixar's CEO and major shareholder until the studio was acquired by The Walt Disney Company in 2006, making Jobs the largest individual shareholder and member of Disney's board of directors.

Difficulties developing a new operating system for the Mac led to Apple purchasing NeXT in 1996 to use NeXTSTEP as the basis for Mac OS X. As part of the deal, Jobs was given the position of advisor to Apple. The deal was planned by Jobs. By 1997, Jobs regained control of Apple, leading the corporation. Under his leadership, the company was saved from bankruptcy and began to make a profit within a year.

Over the next decade, Jobs led the development of the iMac, iTunes, iPod, iPhone, and iPad, as well as the development of the Apple Store, iTunes Store, App Store, and iBookstore. The success of these products and services, which provided several years of stable financial profits, allowed Apple to become the most valuable publicly traded company in the world in 2011. Many commentators call Apple's resurgence one of the greatest accomplishments in business history. At the same time, Jobs was criticized for his authoritarian management style, aggressive actions towards competitors, and the desire for total control over products even after they were sold to the buyer.

Jobs has received public recognition and a number of awards for his impact on the technology and music industries. He is often called a "visionary" and even the "father of the digital revolution." Jobs was a brilliant speaker and took innovative product presentations to the next level, turning them into exciting shows. His easily recognizable figure in a black turtleneck, faded jeans and sneakers is surrounded by a kind of cult.

After eight years of battling the disease, Steve Jobs died of pancreatic cancer in 2011.

Steve Jobs: "1.5 million Armenians were subjected to genocide. Tell us how it happened?"

The book Steve Jobs: A Biography by Walter Isaacson states that Steve's adoptive mother, Clara Jobs (nee Agopian), is a descendant of Armenians who escaped genocide in the early twentieth century. Her father Louis Hakobyan was born in Malatya in 1894, and her mother Victoria Artinyan was born in Izmir in 1894.

The story of Steve Jobs' visit to Turkey, which took place in 2006, is interesting. Jobs's Turkish guide, Asil Tunçer, spoke about this difficult visit. According to him, the last visit of the late Steve Jobs to Turkey caused great outrage in the country. Tuncher claims Jobs viewed the Turks as enemies and even refused to shake the tour guide's hand before leaving the ship.

“We have begun our journey. Jobs most wanted to see Hagia Sophia. Approaching her, he asked a question about minarets. In turn, I replied that after the capture, the former church was turned into a mosque, and a minaret was added in the southeastern part. After that, a flurry of questions rained down on me,” writes Tuncher.

“What happened to so many Christians? You, millions of Muslims in a non-Muslim environment, what have you done?” - Jobs lamented. Before the guide even opened his mouth, he heard another question: “1.5 million Armenians were subjected to genocide. Tell us how this happened?

After these questions, the Turkish guide began to prove to Jobs that there was no trace of genocide. The tour guide's denials and his stories about the civil war and the betrayal of the Armenians during the First World War angered Steve Jobs even more.

After everything, Steve and his wife Marina met with the owner of the travel agency and expressed their dissatisfaction with the cruise. They expressed a desire to leave the ship earlier than planned. As a result, without saying a word to the Turkish guide, and leaving his hand hanging in the air, Jobs left the ship. The guide also did not receive the promised iPhone.

Achievements

• National Medal of Technology (1985, President Ronald Reagan awarded Jobs and Steve Wozniak, among the first to receive the award)
• Jefferson Award (1987, for public service in the category "best public service by a person 35 years of age or younger")
• In 1988, the magazine “Inventor and Innovator” recognized Steve Jobs and Steve Wozniak as laureates of the “Technology Chariot of Progress” competition.
• In December 2007, California Governor Arnold Schwarzenegger and his wife Maria Shriver inducted Jobs into the California Hall of Fame.
• In 1989, Inc. magazine Named Jobs Entrepreneur of the Decade
• In November 2007, Fortune magazine named Jobs the most powerful person in business.
• In August 2009, Jobs was named the most admired entrepreneur among teens in a Junior Achievement poll.
• In November 2009, Fortune named Jobs "CEO of the Decade"
• In March 2012, Fortune called Steve Jobs "the greatest entrepreneur of our time"
• In November 2010, Jobs was ranked 17th on Forbes magazine's list of the world's most powerful people.
• In December 2010, the Financial Times named Jobs Person of the Year.
• In December 2011, Graphisoft unveiled the world's first bronze statue of Steve Jobs in Budapest, calling him one of the greatest figures of our time.
• In February 2012, Jobs was posthumously awarded the Grammy Trustees Award (recognizing those who have influenced the music industry in areas other than performance).

Memory

Books

• "Little Kingdom" (1984) by Michael Moritz about the founding of Apple Computer
• The Second Coming of Steve Jobs (2001) by Alan Deutchman
• “Icona. Steve Jobs" (2005) by Jeffrey Young and William Simon
• iWoz (2006) by Steve Wozniak, co-founder of Apple. This is Wozniak's autobiography, but it covers most of Jobs' life and work at Apple
• “iPresentation. Lessons in Persuasion from Apple Leader Steve Jobs" (2010) Carmina Gallo
• "Steve Jobs" (2011), authorized biography written by Walter Isaacson
• "Steve Jobs. Leadership Lessons" (2011), Jay Elliott, William Simon. A book about Steve Jobs' unique management style
• "Jobs Rules" (2011) Carmina Gallo
• "Inside Apple" (2012) by Adam Lashinsky. Reveals the secret systems, tactics and leadership strategies that made Steve Jobs and his company work
• "Steve Jobs. The Man Who Thought Different" (2012) Karen Blumenthal. Detailed biography Steve Jobs

Documentaries

• "The Machine That Changed the World" (1992) - The third episode of this five-part series, "Paperback Computer," focuses on Jobs and his role in the early days of Apple.
• Triumph of the Nerds (1996) - three-part PBS documentary about the rise of the personal computer
• "Nerds 2.0.1" (1998) - a three-part documentary for PBS (sequel to "The Triumph of the Nerds") about the development of the Internet
• iGenius: How Steve Jobs Changed the World (2011) - documentary on Discovery with Adam Savage and Jamie Hyneman
• "Steve Jobs: And One More Thing" (2011) - PBS documentary produced by Pioneer Productions
• “Unknown Jobs” (2012) - a documentary film by AppleInsider.ru about the founder of Apple, highlighting unknown aspects of the life of Steve Jobs

Art films

• Steve Jobs is a planned Sony Pictures adaptation of Walter Isaacson's biography of Jobs, written and directed by Aaron Sorkin.
• Jobs is a planned independent film by Joshua Michael Stern. Jobs will be portrayed by Ashton Kutcher
• Pirates of Silicon Valley (1999) - TNT film that chronicles the growth of Apple and Microsoft from the early 1970s to 1997. Jobs was played by Noah Wylie

Theater

• “The Agony and Ecstasy of Steve Jobs” (2012) - production at the New York Public Theater with Mike Daisey

Miscellaneous

• The Disney film “John Carter” and the Pixar cartoon “Brave” were dedicated to Jobs.
• On the first anniversary of Jobs’ death, the sculpture “Thank you, Steve!” was unveiled in Odessa. The 330-kilogram composition represents an almost two-meter-tall palm (of Steve Jobs), made from scrap metal

Bibliography

Books about Steve Jobs in Russian

• Steve Jobs Steve Jobs on business: 250 quotes from the man who changed the world = The Business Wisdom of Steve Jobs. - M.: “Alpina Publisher”, 2012. - 256 p. - ISBN 978-5-9614-1808-8
• Isaacson W. Steve Jobs = Steve Jobs: A Biography. - M.: Astrel, 2012. - 688 p. - ISBN 978-5-271-39378-5
• Young J. S., Simon V. L. iKona. Steve Jobs = iCon. Steve Jobs. - M.: Eksmo, 2007. - 448 p. - ISBN 978-5-699-21035-0
• Kenny L. What is Steve thinking? - M.: AST, 2012. - 284 p. - ISBN 978-5-017-06251-3
• Gallo K. Jobs' Rules. Universal principles success from the founder of Apple. - M.: Mann, Ivanov and Ferber, 2011. - 240 p. - ISBN 978-5-91657-301-5
• Wozniak C., Smith D. Steve Jobs and Me. The True Story of Apple = iWoz. - M.: Eksmo, 2011. - 288 p. - ISBN 978-5-699-53452-4
• Bim J. Steve Jobs: from the first person. - M.: Olimp-Business, 2012. - 176 p. - ISBN 978-5-9693-0208-2
• Eliot D., Simon W. Steve Jobs: leadership lessons. - M.: Eksmo, 2012. - 336 p. - ISBN 978-5-699-50848-8

I don't trust a computer I can't lift.

The creator of the iPhone, Steven Paul Jobs, better known as Steven Paul Jobs, Steve Jobs, is one of the founders of Apple, Next, Pixar corporations and a key figure in the global computer industry, a man who largely determined the course of its development.

The future billionaire was born on February 24, 1955 in the town of Mountain View, California (ironically, this area would later become the heart of Silicon Valley). Steve's biological parents Abdulfattah John Jandali (a Syrian emigrant) and Joan Carol Schible (an American graduate student) gave their illegitimate child for adoption to Paul and Clara Jobs (née Hakobyan). The main condition for adoption was that Steve receive a higher education.

While still in school, Steve Jobs became interested in electronics, and when he met his namesake Steve Wozniak, he first thought about a business related to computer technology. The partners' first project was BlueBox, a device that allowed long-distance calls for free and was sold for $150 apiece. Wozniak was involved in the development and assembly of the device, and thirteen-year-old Jobs was selling illegal goods. This distribution of roles will continue in the future, only their future business will now be completely legal.

In 1972, after graduating from high school, Steve Jobs entered Reed College (Portland, Oregon), but quickly lost interest in studying. After the first semester, he was expelled of his own free will, but remained living in friends’ rooms for about another year and a half, sleeping on the floor, living on money from returned Coca-Cola bottles, and once a week coming to the local for free lunches. Hare Krishna temple. Then he took a calligraphy course, which subsequently gave him the idea to equip the Mac OS system with scalable fonts.

Steve then got a job at Atari. Jobs is developing there computer games. Four years later, Wozniak creates his first computer, and Jobs, while continuing to work at Atari, organizes its sales.

Apple

And from the creative tandem of friends, the Apple company grew (Jobs suggested the name “Apple” due to the fact that in this case the company’s phone number appeared in the telephone directory right before “Atari”). The founding date of Apple is considered to be April 1, 1976 (April Fool's Day), and the first office-workshop was the garage of Jobs' parents. Apple was officially registered in early 1977.

And the second most of the developments was Stephen Wozniak, while Jobs acted as a marketer. It is believed that it was Jobs who convinced Wozniak to refine the microcomputer circuit he had invented, and thereby gave impetus to the creation of a new personal computer market.

The debut model of the computer was called Apple I. During the year, the partners sold 200 of these machines (the price of each was 666 dollars 66 cents). A decent amount for beginners, but nothing compared to the Apple II, which came out in 1977.

The success of the Apple I and especially the Apple II computers, coupled with the advent of investors, made the company the undisputed leader in the computer market until the early eighties, and the two Steves became millionaires. It is noteworthy that software for Apple computers was developed by the then young by Microsoft, created six months later than Apple. In the future, fate will bring Jobs and him together more than once.

Macintosh

The milestone event was the conclusion of a contract between Apple and Xerox. Revolutionary developments, which Xerox could not find a worthy use for for a long time, later became part of the Macintosh project (a line of personal computers designed, developed, manufactured and sold by Apple Inc). In fact, the modern personal computer interface with its windows and virtual buttons owes much to this contract.

It's safe to say that the Macintosh is the first personal computer in the modern sense (the first Mac was released on January 24, 1984). Previously, the control of the machine was carried out using intricate commands typed by “initiates” on the keyboard. Now the mouse becomes the main working tool.

The success of the Macintosh was simply stunning. At that time, there was no competitor in the world even closely comparable in terms of sales volume and technological potential. Shortly after the release of the Macintosh, the company ceased development and production of the Apple II family, which had previously been the company's main source of income.

Jobs' departure

Despite significant successes, in the early 80s. Steve Jobs is gradually beginning to lose his position in Apple, which by that time had grown into a huge corporation. His authoritarian management style leads first to disagreements and then to open conflict with the board of directors. At age 30 (1985), the Apple founder was simply fired.

Having lost power in the company and his job, Jobs did not lose heart and immediately set about new projects. First, he founded the company NeXT, which specialized in the production of complex computers for higher education and business structures. This market was too narrow, so no significant sales could be achieved.

A much more successful undertaking was the graphics studio The Graphics Group (later renamed Pixar), purchased from Lucasfilm for almost half the price ($5 million) of its estimated value (George Lucas was getting divorced and needed money). Under Jobs' leadership, several super-grossing animated films were released. The most famous: “Monsters, Inc.” and the famous “Toy Story”.

In 2006, Pixar was sold to Walt Disney for $7.5 billion, with Jobs owning a 7% stake in Walt Disney. By comparison, Disney's heir apparent inherited only 1%.

Return to Apple

In 1997, Steve Jobs returns to Apple. First as an interim director, and since 2000 as a full-fledged manager. Several unprofitable areas were closed and work on the new iMac computer was successfully completed, after which the company's business rapidly took off.

Later, a lot of developments will be presented that will become trendsetters in the technology market. This includes the iPhone mobile phone, the iPod player, and the iPad tablet computer, which went on sale in 2010. All this will make Apple the third largest company in the world by capitalization (it will even surpass Microsoft).

Disease

In October 2003, an abdominal scan revealed that Steve Jobs had pancreatic cancer. In general, this diagnosis is fatal, but the head of Apple turned out to have a very rare form of the disease that can be cured with surgery. At first, Jobs refused it because, due to his personal convictions, he did not recognize interventions in the human body. For 9 months, Steve Jobs hoped to recover on his own, and all this time no one from Apple management informed investors about his fatal illness. Then Steve decided to trust the doctors and notified the public about his illness. July 31, 2004 medical Center performed a successful operation at the Stanford Institute.

In December 2008, doctors discovered a hormonal imbalance in Jobs. In the summer of 2009, according to representatives of the Methodist Hospital at the University (Research and Medical Center) of Tennessee, it became known that Steve had undergone a liver transplant. On March 2, 2011, Steve spoke at the presentation of a new tablet - iPad 2.

Promotion methods

To define the charisma of Steve Jobs and its impact on the developers of the original Macintosh project, his colleague at Apple Computer Bud Tribble coined the phrase “Reality Distortion Field” (FIR) in 1981. The term was later used to define the reception of his key performances by reviewers and fans of the company.

According to colleagues, Steve Jobs is able to convince others of anything, using a mixture of charisma, charm, arrogance, perseverance, pathos, and self-confidence. Basically, PIR distorts the audience's sense of proportion and proportionality. Small progress is presented as a breakthrough. Any mistakes are hushed up or presented as insignificant. The difficulties overcome are greatly exaggerated. Certain opinions, ideas and definitions can change radically in the future without any regard to the very fact of such changes. In principle, PIR is nothing more than a mixture of political propaganda and advertising technologies.

For example, one of the most common examples of PIR is claims that consumers are “suffering” from low-quality competitors’ products, or that the company’s products “change people’s lives.” Also often unsuccessful technical solutions explained by the fact that the consumer does not need it. The term is often used in a derogatory context to criticize Apple or its supporters. However, many companies today are switching to a similar technique themselves, seeing how far it was able to push Apple economically.

“The thought of imminent death is the best way to get rid of the illusion that you have something to lose. It's like you're already naked, and there's no reason not to follow your heart. Death is the best invention of life"
Steve Jobs, Apple CEO
Speech to Stanford students, 2005

Jobs' character later softened, but he still committed eccentric acts. For example, in 2005, he banned the sale in Apple Stores of all books published by John Wiley & Sons, which published the unauthorized biography of Jobs, iCons. Steve Jobs,” written by Jeffrey S. Young and William L. Simon.

Steve Jobs was the primary inventor or co-creator of many designs, from computers to user interfaces. Among his inventions are sound speakers, keyboards, power adapters, as well as objects that are far from the world of computer technology, such as ladders, fasteners, belts and bags. Jobs said about his prolific inventive creativity: “Looking back, I can say that my dismissal from Apple was the best event of my life. I let go of the baggage of being a successful person and regained the ease and doubts of a beginner. It freed me and marked the beginning of my most creative period." (Stanford Alumni Address, 2005).

In 1991, Steve married Laurene Powell. The couple has a son and two daughters. Jobs was also the father of Lisa Brennan-Jobs, born in 1978 from a relationship with artist Chrisann Brennan.

Since his trip to India, Jobs remained a Buddhist and did not eat animal meat. Eastern philosophy is reflected in his worldview and attitude towards life and death: “Remembering that I will die soon is a great tool that has helped me make all the most important decisions in life. The thought of imminent death is the best way to get rid of the illusion that you have something to lose. It's like you're already naked, and there's no reason not to follow your heart. Death is the best invention of life." (Speech to students at Stanford, 2005)

In the summer of 2004, Jobs informed Apple employees that he had been diagnosed with pancreatic cancer. The malignant tumor was successfully removed surgically, but the disease was not completely defeated, and Jobs had to undergo regular hospital treatment.

On January 17, 2011, Jobs was forced to take long-term leave to "focus on his health." However, on March 2, 2011, he spoke at the presentation of the iPad2.

On August 24, 2011, Jobs announced his resignation as CEO of Apple in an open letter. He thanked the corporation's employees for their excellent work and strongly recommended appointing Tim Cook, who replaced Jobs during his treatment, as his successor. Apple's board of directors later unanimously elected Jobs as chairman.

Upon learning of his death, many Americans came to Apple Stores, lit candles and left flowers and cards of condolences.

US President Barack Obama expressed condolences over the death of Jobs, calling Jobs “the embodiment of American ingenuity,” and Bill Gates noted in his speech that “there are very few people in the world who can make a contribution similar to Steve’s, the effects of which will be felt for more than one generation.”

Steve Jobs was not just a successful leader of one of the largest companies in the world, but also a genius of the IT industry who brilliantly implemented bold ideas that seemed crazy to many. His contribution to the development of computer technology is invaluable, but we can already note several revolutionary achievements that were achieved thanks to Jobs: affordable smartphones, the iPad Internet tablet - a possible PC killer, and Apple's unique business model, which made it one of the most successful companies in the world .

Steve Jobs Quotes

Knowing that I'm going to die is the most important tool I've ever had to make big decisions in life. Because almost everything - all the expectations of others, all the pride, all the fear of embarrassment and failure - all these things recede in the face of death, leaving only what is truly important. The thought of imminent death is the best way to get rid of the illusion that you have something to lose. It's like you're already naked, and there's no reason not to follow your heart. Death is the best invention of life.

Being the richest man in the cemetery doesn't mean anything to me. Going to bed thinking that we have created something beautiful is what is important to me.

Do you want to spend your life selling sugary water or do you want to come with me and try to change the world?(Jobs asked PepsiCo President John Sculley this question in 1983, when he lured him to the post of CEO of Apple)

The desktop market is dead. Microsoft is completely dominant without bringing any innovation to the industry. This is the end. Apple lost, and the history of personal computers entered the Middle Ages. And this will continue for about ten years.

I didn't have my own room, I slept on friends' floors, I traded Coke bottles for 5 cents to buy food, and I walked 7 miles every Sunday to have a nice dinner at the Hare Krishna temple once a week. And it was wonderful!

We are here to make a contribution to this world. Otherwise why are we here?

Innovation comes from people meeting in hallways or calling each other at 10:30 pm to share a new idea or simply realizing something that will revolutionize our understanding. These are impromptu meetings of six people called by someone who thinks he's figured out the coolest thing ever and who wants to know what others think about it.

You know that we eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We use mathematics, but other people developed it too... I think we all say this all the time. This is a great reason to create something that could be useful to humanity.

There is only one way to do great work - to love it. If you haven't come to this, wait. Don't rush into action. As with everything else, your own heart will help you suggest something interesting.

Steve Jobs timeline in photographs

1977 Apple co-founder Steve Jobs unveils the new Apple II. Cupertino, California. (AP Photo/Apple Computers Inc.)

1984 From left to right: Apple Computers Chairman Steve Jobs, President and CEO John Sculley and Apple co-founder Steve Wozniak unveil the new Apple IIc computer. San Francisco. (AP Photo/Sal Veder)

1984 Apple Computer Chairman Steve Jobs and the new Macintosh computer at a shareholders meeting. Cupertino, California. (AP Photo/Paul Sakuma)

1990 President and CEO of NeXT Computer Inc. Steve Jobs demonstrates the new NeXTstation. San Francisco. (AP Photo/Eric Risberg)

1997 Pixar CEO Steve Jobs speaks at MacWorld. San Francisco. (AP Photo/Eric Risberg)

1998 Steve Jobs of Apple Computers introduced the new iMac computer. Cupertino, California. (AP Photo/Paul Sakuma)

2004 Apple CEO Steve Jobs shows off the iPod mini at the Macworld Expo in San Francisco. (AP Photo/Marcio Jose Sanchez)

Steve Jobs, diagnosed with a rare form of pancreatic cancer, begins to noticeably lose weight. This series of images is dated (top series from left to right): July 2000, November 2003, September 2005, (bottom left to right) September 2006, January 2007 and September 2008. He took an extended leave because his health problems were more complex than he thought. Investors are shocked; the company's shares fell 10 percent in January 2009. (REUTERS)

2007 Steve Jobs holds an Apple iPhone at the Macworld conference in San Francisco. (AP Photo/Paul Sakuma)

2008 Apple CEO Steve Jobs holds the new MacBook Air. Presentation at Apple's MacWorld conference. San Francisco. (AP Photo/Jeff Chiu)

2010 Presentation of the new iPad by Steve Jobs. (REUTERS/Kimberly White)

October 2011. Steve passed away on Wednesday, October 5, 2011 at the age of 56. Apple iPhone displays a photo of Steve Jobs. New York, Apple Store. (AP Photo/Jason DeCrow)

Good luck to you friends. Take care of yourself.

Steve Jobs

Steven Paul Jobs, better known as Steve Jobs American entrepreneur, co-founder and chief executive of the American corporation Apple. Died October 5, 2011

Biography

• Steven Jobs was born in Mountain View, California on February 24, 1955. His childhood and youth were spent there, in the foster family of Paul and Clara Jobs, to whom he was raised by his own mother.

• When Steve Jobs was 12 years old, on a childish whim and some early teenage brashness, he called William Hewlett, then president of Hewlett-Packard, at his home phone number. Then Jobs wanted to build an electric current frequency indicator for his school physics class and he needed some parts. Hewlett chatted with Jobs for 20 minutes, agreed to send the necessary details and offered him a summer job at Hewlett-Packard, the company within whose walls the entire Silicon Valley industry was born.

• At school, fascinated by electronics and gravitating toward communicating with older kids, Jobs met Steve Wozniak, his future colleague at Apple. Together with his good friend Steve Wozniak, he perfected John Draper's phreaker technique and designed the Blue Box, a device capable of producing signals at the frequencies needed to trick the telephone system and make free calls. According to some reports, colleagues not only sold “blue boxes”, but also had fun through international calls - in particular, they called the Pope on behalf of Henry Kissinger.

Steve Jobs (left) and Steve Wozniak

• Subsequently, according to legend, based on the same scheme, they built their first joint business. Wozniak made these devices while studying at Berkeley, and Jobs sold them as a high school student.

• After graduating from high school in 1972, Steve Jobs attended Reed College in Portland, Oregon. After the first semester, he was expelled of his own free will, but remained living in his friends’ rooms for about another year and a half. Then he took a calligraphy course, which subsequently gave him the idea to equip the Mac OS system with scalable fonts. Steve then took a job at Atari.

1976: Apple Begins

Steven Jobs and Stephen Wozniak became the founders of Apple. Engaged in the production of computers of its own design, it was founded on April 1, 1976, and officially registered in early 1977.

Steve Jobs and Steve Wozniak, April 1976.

The author of most of the developments was Stephen Wozniak, while Jobs acted as a marketer. It is believed that it was Jobs who convinced Wozniak to refine the microcomputer circuit he had invented, and thereby gave impetus to the creation of a new personal computer market.

The first personal computer introduced by Steve Jobs and Steve Wozniak was the Apple I, priced at $666.66. Subsequently, a new computer, the Apple II, was created. The success of the Apple I and Apple II computers made Apple a key player in the personal computer market.

In December 1980, the company's first public sale (IPO) took place, making Steve Jobs a multimillionaire.

In 1985, Steve Jobs was fired from Apple.

1986: Purchase of Pixar

In 1986, Steve purchased The Graphics Group (later renamed Pixar) from Lucasfilm for $5 million. Although the company's estimated value was $10 million, at that time George Lucas needed money to finance the filming of Star Wars.

Under Jobs' leadership, Pixar released films such as Toy Story and Monsters, Inc. In 2006, Jobs sold Pixar to Walt Disney Studios for $7.4 billion in exchange for Disney stock. Jobs remained on the Disney board of directors and at the same time became Disney's largest individual shareholder, receiving 7 percent of the studio's shares.

1991: The FBI investigates Jobs

In an interview with the FBI, Jobs admitted that he tried marijuana, hashish and the psychedelic drug LSD between 1970 and 1974. A source in the department also reports that in his youth, Jobs was actively interested in mystical and eastern philosophy, which seriously influenced his worldview in the future. In collecting the dossier on Jobs, the FBI deployed a network of agents across the country and conducted interviews with dozens of people who knew him at the time. Moreover, the bureau collected data both on Jobs’s business qualities and intentions, his relationships with investors, and the personal life of a businessman, for example, his first illegitimate daughter. The entire FBI report on page 191 can be downloaded.

A page from the FBI file on Steve Jobs

1997: Return to Apple

• 1997 - Steve Jobs becomes interim CEO of Apple, replacing former CEO Gil Amelio.

• 1998 - While serving as interim executive director of Apple, he closes several unprofitable projects, such as Apple Newton, Cyberdog and OpenDoc. The new iMac was introduced. With the advent of the iMac, sales of Apple computers began to increase.

• 2000 - the word “temporary” disappeared from Jobs’ job title, and the Apple founder himself entered the Guinness Book of Records as the executive director with the most modest salary in the world (according to official documents, Jobs’ salary at that time was $1 per year; subsequently a similar salary scheme others have used corporate executives). Steve Jobs received a $43.5 million Gulfstream jet from Apple with an agreement under which the company would bear all costs of maintaining the aircraft.

• 2001 - Steve Jobs introduced the first iPod player. Within a few years, selling iPods became the company's main source of income. Under Jobs' leadership, Apple significantly strengthened its position in the personal computer market.

• 2003 - iTunes Store created. Steve Jobs was diagnosed with pancreatic cancer. S. Jobs is diagnosed with a rare form of pancreatic tumor known as neuroendocrine islet cell tumor.

• August 2004 Jobs underwent surgery and the tumor was successfully removed. During S. Jobs' absence, Apple was managed by Tim Cook, who then served as head of international sales.

• October 2004 S. Jobs appears in public for the first time after the operation: he attends a press conference dedicated to the opening of a new Apple product store in California. After some time, S. Jobs said that “the illness made him understand: he needs to live life to the fullest.”

• 2005 - At the WWDC 2005 developer conference, Steve Jobs announced his transition to Intel.
• 2006 – Apple introduced the first laptop based on Intel processors.
• 2007 - Apple introduced the network multimedia player Apple TV, and sales of the IPhone mobile phone began on June 29.
• 2008 – Apple introduced a thin laptop called the MacBook Air.

• July 2008 There are comments in the press that the head of Apple has lost a lot of weight and this is causing rumors about a relapse of the disease. During a conference dedicated to Apple's financial results, company representatives answer repeated questions about S. Jobs' health, saying that this is a “private matter.”

• September 2008 In response to his obituary, mistakenly published by Bloomberg, S. Jobs, at one of the events organized by Apple, quoted Mark Twain: “Rumors of my death are greatly exaggerated.”

• December 2008 The head of Apple does not give the traditional speech at the Macworld trade conference, sparking new rumors about his illness.

• January 2009 S. Jobs declares his intention to continue to manage the company, explaining the severe weight loss as a hormonal imbalance. However, two weeks later, S. Jobs announces he is taking a six-month leave for health reasons. Jobs needed this time for a liver transplant and to undergo a postoperative recovery course. Steve Jobs needed a liver transplant due to side effects of medications used to treat pancreatic cancer.

During his vacation, Jobs handed over control of Apple to Tim Cook. Subsequently, T. Cook will receive a bonus of $5 million for excellent leadership of the company during the absence of S. Jobs and other services to Apple.

• June 2009 S. Jobs is returning after a liver transplant and doctors report that the prognosis for his health is excellent.

• On January 17, 2011, Steve Jobs went on leave for health reasons. Several blogs citing Apple employees reported that Jobs was hospitalized. According to an entry in Businesswire, Jobs himself notified the company's employees of his vacation by sending them an email. In it, Jobs writes that he made the corresponding decision himself.

The full text of the letter, as quoted by Businesswire, reads as follows: “Team! At my request, the board of directors granted me medical leave so that I can focus on my health. I remain president and will continue to be involved in the company's major strategic decisions.

I asked Tim Cook to be in charge of all of Apple's day-to-day operations. I am confident that Tim and the rest of the senior management team will do an amazing job executing the plans we have for 2011.

I love Apple very much and hope to return as soon as I can. My family and I would deeply appreciate respect for our privacy. Steve".

• On August 24, 2011, Apple officially announced that its founder and CEO Steve Jobs had resigned as head of the corporation. On this day, Steve Jobs released an open letter addressed to “Apple management and the Apple community.”

The letter said: "I have always said that if the day ever came when I could no longer fulfill my responsibilities and expectations as CEO of Apple, I would be the first to let you know. Unfortunately, that day has come.

I am resigning as an executive at Apple. I would like to serve as Chairman of the Board of Directors and serve Apple if the Board deems it possible.

To maintain continuity (company development - CNews note), I strongly recommend appointing Tim Cook as my successor." Jobs thanked all the company's employees for their work.

Steve Jobs announced his resignation on August 24, 2011 at the company's board of directors. After the announcement of Jobs's departure, the value of Apple shares on the over-the-counter market fell by 7% to $357.4.

At the council, Jobs was elected to the position for which he applied: chairman of the board of directors of Apple. Jobs' place in the company was taken by Tim Cook, who previously worked as chief operating officer.

Death and after death

• On Wednesday, October 5, 2011, Steve Jobs passed away at the age of 56. The cause of his death was pancreatic cancer. S. Jobs struggled with a dangerous disease for seven years.

The house where Steve Jobs lived. City of Palo Alto, California

We have suffered an irreparable loss. I feel like when so many people love the products he created, he has done a lot for this world.

Howard Stringer, President of Sony

Steve Jobs was a spotlight in the digital world. Jobs was greatly influenced by the Japanese industry and Sony, he called the company's founder Akito Morita his teacher, and the Walkman had a great influence on him. The digital world has lost its greatest leader, but Stephen's innovation and creativity will continue to inspire many generations to come.

Steve stands among America's greatest innovators - brave enough to think differently, determined enough to believe in his ability to change the world, and gifted enough to do it.

Bill Gates, founder and head of Microsoft

Rarely do you see a person who has left such an indelible mark on the world, the effects of which will be felt for many generations to come.

Mark Zuckerberg, founder and head of Facebook

Steve, thank you for your mentorship and friendship. Thank you for showing that your products can change the world. I will miss you.

Arnold Schwarzenegger, former governor of California

Steve lived the California Dream every day of his life, he changed the world and inspired us all.

Paul Allen, co-founder of Microsoft

We have lost a unique technology pioneer, a creator who knew how to make great and great things.

Michael Dell, CEO of Dell

Today we lost a visionary leader, the technology industry lost an iconic figure, and I lost a friend and fellow businessman. Steve Jobs' legacy will live on for generations to come.

Larry Page, CEO of Google

He was a great man with incredible achievements and a brilliant mind. He always seemed to be able to say in a few words what you wanted to think about before you even thought about it. His focus on putting the user first has always been an inspiration to me.

Steve Case, founder of AOL

I consider it an honor to have known Steve Jobs personally. He was one of the most innovative entrepreneurs of our generation. His legacy will live on for centuries.

Sergey Brin, co-founder of Google

Steve, your passion for excellence is felt by everyone who has ever touched an Apple product.

Until now, neither the family of Steve Jobs nor the Apple Corporation have disclosed the location of the funeral and the cause of death of the creator of iconic gadgets, whose death is mourned by millions of fans around the world. According to some media reports, Steve Jobs' funeral will take place this weekend in Sacramento. The city administration says that only the closest people will be allowed to attend the funeral.

Meanwhile, religious fanatics from the Westboro Baptist community said they would picket the funeral of Steve Jobs. According to the leader of the organization, Margie Phelps, the creator of Apple Corporation sinned a lot in his life. “He did not praise the Lord and taught sin,” she added.

A monument will be erected to Jobs

The Hungarian computer software company showed how much Jobs meant to it by choosing to embody its affection in the form of a bronze statue of Jobs' likeness, tall and mighty, standing more than 6 feet tall.

Chairman of Graphisoft Gabor Bohar(Gabor Bojar) is the person at whose expense the sculptor-artist Erno Toth will do this work. He creates a statue of Jobs using a photo of the Apple founder from an old issue of The Economist magazine. Bohar says his liking for Jobs began when they met at a technology trade show nearly thirty years ago.

A monument to Steve Jobs will be erected near the Graphisoft office

The statue will depict Jobs in the style he is used to seeing at presentations: in a turtleneck, jeans and an IPhone in his hand. The monument is planned to be erected at the end of December near the company’s office in Budapest.

Doll image

Inicons has created a 12-inch doll of Apple CEO Steve Jobs during the company's product presentation. It looks quite realistic. The prototype is shown on the firm's website. According to the company's note, "final product appearance and color may vary."

Screenshot of Inicons website page

According to Forbes contributor Brian Caulfield, Apple may not like this realistic copy.

For $99, the package includes: a lifelike head replica, two pairs of glasses, a “well-articulated body,” three pairs of hands, a black tiny turtleneck, a pair of blue mini jeans, one black leather belt, one chair, a backdrop with “One More Thing” written on it. (Jobs regularly used this expression since 1999, presenting the company's new products), tiny sneakers, two apples ("one bitten") and tiny black socks.

According to the company's website, global shipments will begin in February 2012 and production will be limited.

In January 2012, Apple lawyers and the family of Steve Jobs forced the creator of the doll, the founder of the software company, to abandon the release of the product and its further sale. In a statement on its website, InIcons apologized for stopping the project because, according to the statement, there was no other alternative but to receive the blessing of Steve Jobs' family.

The agreement to create Apple was auctioned for $1.6 million

The auction house Sotheby's put under the hammer a contract to create the Apple company. Its cost was $1.6 million, with the original price set at $100-150 thousand for this 35-year-old document.

The contract was sold among other rare documents and publications; the exact transaction amount was $1.594 million, of which 12% was the auction house commission. The auction was terminated at $1.350 million. The buyer gave this figure over the phone.

According to Sotheby's, the buyer was Eduardo Cisneros, head of Cisneros Corp. The headquarters of this company is located in Miami,. He is also Chairman of the Board of Directors of Gibraltar Private Bank & Trust.

The three-page contract is dated April 1, 1976. Underneath it are the signatures of Steve Jobs, Steve Wozniak, and the lesser-known Ron Wine. At the time of the company's founding, Vine was 41 years old (now 77), and for his participation in the creation of the new company he received a 10% share of Apple.

Interestingly, Wine sold his stake just a few days later and received $800 from the deal. He attributed the move to his previous failures in the venture capital business, as well as the fact that all the founders were personally liable for the debts of the new company, which he feared. At Apple's current capitalization, Vine's stake would be worth $3.6 billion.

2014: A monument to Jobs was removed in St. Petersburg

In early November 2014, a monument to Steve Jobs, made in the form of a huge iPhone, was dismantled in St. Petersburg after Apple CEO Tim Cook admitted to his non-traditional sexual orientation. However, the real reason for the disappearance of the memorial was named by its installer - the Western European Financial Union (ZEFS) holding company.

According to the corporation, the touch screen of this giant smartphone failed, so the device was sent for repair. This information was confirmed by the press service of the Research University of Information Technologies, Mechanics and Optics (ITMO), on whose territory there was a monument to the legendary founder of Apple.

A monument to Steve Jobs in the form of a giant iPhone was dismantled in St. Petersburg

It is alleged that the decision to dismantle the monument was made before October 30, 2014, when Tim Cook officially announced that he was gay. It was this statement, according to Russian media, that was one of the reasons for the liquidation of the monument. Another reason given was that Apple products transfer personal data of users to American intelligence agencies.

According to the head of the ZEFS corporation, Maxim Dolgopolov, the Jobs monument may be returned, but only after it will be possible to send messages about the refusal of Apple devices from this two-meter iPhone. On December 1, 2014, a public opinion poll will be held, based on the results of which a final decision will be made regarding the future fate of the monument.

The Jobs memorial, erected in early 2013, had an interactive screen that displayed information about the Apple founder. This device contained a QR code leading to a website dedicated to Steve Jobs.

Rules for manipulating people from Steve Jobs

Steve Jobs was an excellent entrepreneur and manager with an innate gift of persuasion. Jobs could create a so-called reality distortion field, with the help of which the Apple founder made his point of view an irrefutable fact in the eyes of the interlocutor, which often provided the company with a successful result.

• Steve Jobs, a good friend of Larry Ellison, was invited to serve as the official wedding photographer for Larry's fourth wedding.

2000: How Steve Jobs received a patent for one-click online shopping from Amazon for pennies

In September 2018, Infinite Loop magazine, which covers events at Apple's corporate offices, told how Steve Jobs received a patent for one-click online shopping from Amazon twenty years ago for pennies.

In 1999, Amazon, considered the “largest bookstore on Earth” where few saw the future giant corporation, patented and implemented one-click online payments on its website. These were the early days of e-commerce and people were still afraid to trust their credit card information to the Internet. One-click shopping technology automatically saved customers' payment information so they could make instant purchases.

Steve Jobs received a patent from Amazon for one-click online shopping. Apple paid $1 million

This feature quickly appeared at Apple - already in 2000, the company used it in one of the earliest versions of its online store. At that time, according to the study, 27% of users did not buy an item online that had been added to their cart, only because the purchase process required too much effort. By 2018, most online stores in the world offer fast ordering on the website, even with one click of a button.

Infinite Loop chronicled the behind-the-scenes story behind Jobs' decision following his triumphant return to Apple three years after being kicked out of his own company. Mike Slade, Jobs' special assistant from 1999 to 2004, told the magazine that they were just sitting in the office discussing a gadget, and Steve decided to buy it from Amazon. Jobs became excited about the convenience of the new one-click shopping technology, so he simply called Amazon, said, “Hey, it's Steve Jobs,” and licensed the one-click online shopping patent for a million dollars.

This was a classic Jobs decision-making technique. A couple of years later, he would again make an unexpected purchase over the phone that would change the future of Apple, as described in Walter Isaacson's biography Steve Jobs. Apple CEO Jon Rubinstein visited Toshiba's plant in February 2001, where he was shown several new 1.8-inch hard drives that the Japanese company could not find a use for. Rubinstein dialed Jobs, who was also in Tokyo, and said that these discs would be ideal for the MP3 player they were then considering. Isaacson wrote that Rubinstein met with Jobs at the hotel that evening, asked for a check for $10 million and received it immediately.

In September 2000, when Amazon's one-click online shopping patent was licensed, Apple's market capitalization was $8.4 billion versus Amazon's $13.7 billion. In 2018, Apple and Amazon became worth more than $1 trillion, and Apple conquered this milestone faster than the Internet giant.

As for the one-click payment system that helped develop both online stores, the US patent for this technology expired in September 2017. With the expiration of the patent, the field of technology use leveled off, because large companies have long developed their own technologies for one-click purchases. Giants such as Google, Microsoft and Facebook have prepared almost all of their Internet pages for one-click online shopping technology, and social networks are not lagging behind them.

Own

Jobs car

Steve Jobs drove only Mercedes-Benz SL 55 AMG cars, and without license plates. The fact is that according to Californian laws, the installation of numbers is given as long as six months. Jobs entered into an agreement with one car dealership, according to which he would buy a new SL 55 every six months and return the old one. The benefit of the car dealership was that a car that had been driven by Jobs could be sold for more than a new one.

Steve Jobs House

The residence on Waverly Street in Palo Alto, California, was purchased by Jobs in the mid-1990s after he married Laurene Powell. The house is designed in British style. Jobs lived there for 20 years and died here.

On July 17, 2012, Steve Jobs' home on Waverly Street was burglarized. It is not clear whether anyone currently lives in this house.

On August 2, 2012, police arrested a suspect, 35-year-old Kariem McFarlin, a resident of Alameda, California. As of mid-August, he is in custody with a bail requirement of $500 thousand. The maximum punishment for the crime he committed is 7 years and 8 months in prison. A hearing in the case is scheduled for August 20.

According to the publication, McFarlin stole computer equipment and personal items worth over $60 thousand from Jobs's house.

Authorities in the San Francisco Bay Area, where Palo Alto is located, reported a double-digit increase in thefts in the first half of 2012. According to statistics from the Palo Alto Police Department, 63% of crimes of this nature are caused by residents who, out of carelessness, often leave their doors and windows unlocked.

Steve Jobs' yacht

Venus was completed a year after Steve Jobs died

In December 2012, it was announced that Steve Jobs' high-tech yacht, Venus, could not leave the port of Amsterdam due to a court decision. This ban was imposed on the vessel due to a financial dispute with the yacht's designer, Phillipe Stack.

The 78-metre aluminum vessel, built by Dutch manufacturer Feadship from designs by Stack and drawings by naval architect De Voogt, was launched in October 2012. But until now, the family of the late Apple founder cannot get Venus at their disposal, since Stack is trying to prove in court that Jobs underpaid him part of the amount for the work.

According to Stack, the Jobs family owes him 3 million euros. He also said that he expects a fee of 6% of the cost of the vessel, which he estimates at 150 million euros. According to the Jobs family, the cost of Venus does not exceed 105 million euros. Until the dispute is resolved, Venus will remain in the port of Amsterdam.

Let us recall that, as it became known a year after the death of Steve Jobs, in October 2012, shipbuilders from the Dutch Aalsmeer finished work on the yacht, the design of which the founder and ex-head of Apple had been involved in for many years.

Constructed entirely from aluminum, the yacht was designed from start to finish by Jobs himself, although he had help from French designer Philippe Stack. The length of the yacht is almost 80 meters, but due to the lightness of the structure, the vessel has fairly high speed characteristics.

Venus is designed with some luxuries. In particular, the ship is equipped with a unique huge solarium with a built-in large Jacuzzi, which is located at the bow of the ship. The captain's bridge is crowned by a cabin equipped with seven 27-inch iMacs, through which ship control and navigation are carried out. From a certain angle, the yacht's design strongly resembles the appearance of one of Apple's popular smartphones, the iPhone 4.

The existence and the project of the yacht itself stands out from the image of Steve Jobs, which was replicated during his life in the media. In particular, Jobs has always been known as an opponent of excessive luxury and, on the contrary, a supporter of minimalism in design and almost an ascetic in everyday life. The billionaire lived in a very ordinary cottage in the Californian city of Palo Alto, always wore modest jeans and a black sweater, and also preferred to drive a high-quality Mercedes car, while many of his “colleagues” according to the Forbes rating traditionally preferred and still prefer Bentley or Maybach.

There are a few words about the yacht project in the famous biography of Steve Jobs, written by Walter Isaacson. This is what the biographer recalls: “After having an omelette breakfast in a cafe, we returned to his [Jobs] house, and he showed me all his models and architectural sketches. As expected, the yacht's layout was minimalistic. Her teak decks were perfectly level, her saloon windows were covered in huge floor-to-ceiling glass, and her main living room had walls of glass. At that time, the Dutch company Feadship was already building the boat, but Jobs was still tinkering with the design. "I know I could die and Lauren would be left with a half-built boat," he said. “But I must continue, otherwise it will be an admission that I am ready to die.”

Unfortunately, this is what happened.

Family

• Joan Carol Schible/Simpson - biological mother
• Abdulfattah John Jandali - biological father
• Clara Jobs - adoptive mother
• Paul Jobs is an adoptive father
• Patty Jobs - adoptive sister
• Mona Simpson - sister

Steve's first daughter is Lisa Brennan-Jobs (born 05/17/1978) from Chris-Ann Brennan, to whom he was never married.

On March 18, 1991, Steve Jobs married Lawrence Powell, who is nine years his junior. She bore Steve three children:

1. Reed Jobs (born 09/22/1991) - son
2. Erin Siena Jobs (born 08/19/1995) - daughter
3. Evie Jobs (born 05/1998) - daughter

Jobs' daughter about her father: he was rude and did not pay child support

On August 3, 2018, the new issue of Vanity Fair published an excerpt from a book by the 40-year-old daughter of Apple founder Steve Jobs, in which she talks about her difficult relationship with her father. According to Lisa, Jobs was rude to her and did not want to pay child support. The full book, called Small Fry, will be released in September 2018.

Lisa Brennan-Jobs was born in Oregon in 1978, when Steve Jobs was 23 years old. Jobs denied paternity, although her mother, Chrisann Brennan, told Lisa that her parents chose her name together. However, after this, Jobs completely stopped helping the family: for the first two years, Crisan worked as a waitress and cleaner while Lisa attended a kindergarten at the church, and in 1980 she sued the San Mateo County court to force her father to pay child support. Steve Jobs refused to acknowledge paternity, swore that he was infertile, and even pointed to another person who, according to him, was Lisa's real father. However, a DNA test refuted his words, and the court ruled that Jobs must pay child support in the amount of $385 per month, as well as cover health insurance daughters until she comes of age. At the insistence of Jobs' lawyers, the case was closed on December 8, 1980, and just four days later Apple shares went on the market, and Jobs became rich - his fortune increased by $200 million overnight.

Steve Jobs

After that, Jobs visited Lisa every month. The girl hardly spoke to her father, but she was very proud of him and believed that he named his first computer, the Apple Lisa, in her honor. However, when she asked Jobs directly about this, he rather sharply dispelled her illusions. Once, father and daughter were driving together in his car, a Porsche convertible, which Jobs, according to rumors, changed very often - “as soon as even one scratch appeared.” Lisa asked if her father would give her the car when he got tired of it, but Jobs replied that this was out of the question. “You won't get anything. Understood? Nothing,” Lisa quotes her father as saying in her memoirs. The girl did not understand what these words referred to - just the car or something more - but, as she admits, they wounded her to the very heart.

Later, Lisa visited her father, who lived with his wife Laurene Powell-Jobs and three children. She recalls that when visiting her father's house, she often stole small things like toothpaste and powder, and could not explain these attacks of kleptomania, which arose only in Jobs' mansion. When Lisa turned 27, Jobs, his wife, children from his second marriage, and Lisa herself went on a cruise, during which they stayed at the villa of U2 leader Bono. Over dinner, Bono asked if it was true that Jobs named his first computer after his daughter. Jobs hesitated, but answered in the affirmative. Lisa writes that by that time she had long come to terms with the impossibility of the great reconciliation that is shown in Hollywood films. According to her, her father never wasted “neither money, nor food, nor words.”

Lisa notes that she regularly visited her father in the last years of her life - Jobs died of pancreatic cancer at the age of 56, when Lisa herself was 33 years old. She became a journalist - her father paid for her education at Harvard - and by the beginning of August 2018 she was working in her profession. Lisa does not maintain accounts on social networks and tries to avoid unnecessary media attention.

Movies about Steve Jobs

• Pirates of Silicon Valley

• The first full-length feature film about the biography of Steve Jobs, “Jobs,” was released worldwide on August 16, 2013. Earlier in the summer of 2013, Open Roads Studio released a 15-second trailer for the film on the Instagram platform, which shortly before opened the function of posting not only images, but also videos.

"Jobs" tells the story of initial stage the rise of Apple, which was associated with the release of the iPod music player in 2001. The main role in the film is played by a Hollywood star Ashton Kutcher(Ashton Kutcher), partner and co-founder of the company Steve Wozniak (Steve Wozniak) plays Josh Gad(Josh Gad)

Actor Ashton Kutcher admitted on one of the Internet sites why he agreed to star in this role. He said it was a “difficult” choice for him because he has great respect for his work and has many friends and colleagues who worked with Stephen during his lifetime.

Kutcher also noted that the greatest success in life comes through overcoming difficulties, so he took such a difficult role as a challenge. He also assured that he tried to convey the portrait of Steve very carefully.

During its first weekend, the film "Jobs" collected only $6.7 million, not meeting the expectations of its creators. The film “Kick-Ass 2,” which premiered on the same day, grossed $13.6 million in its first weekend, the film “The Butler” - $25 million. Overall, the film took seventh place, which is below the films “We Are the Millers” and “Elysium.” , which have been in theaters for two weeks already.

Books about Steve Jobs

“The Making of Steve Jobs. The Journey from Reckless Upstart to Visionary Leader

2015

The authors of the biography are two journalists - Brent Schlender and Rick Tetzel, who worked side by side for several years. The release of the book was preceded by three years of painstaking work, during which they conducted research, interviews, studied reports, and collaborated on the creation and editing of texts.

One of the notable aspects of the book is the fact that one of its authors, Brent Schlender, personally knew Steve Jobs for 25 years. The journalist and the founder of Apple met at an interview, and in subsequent years their communication was informal; Schlender often visited Jobs at home. Brent Schlender presents his observations and impressions of Steve Jobs in the book in the first person.

In the biography, the authors show the professional and personal transformation of Steve Jobs throughout his life. The book poses the central question surrounding his career as how "an outcast from his own company, ostracized for his inconsistency, his abrasiveness, his poor business decisions," was able to revive Apple, create an entirely new set of products that marked an era, and become a leader respected by everyone?

Journalists also aim to break down the clichés often found in posthumous articles, books and films about Steve Jobs. These include the idea that Jobs was “a guru with a designer’s flair; shaman who had power over human souls, thanks to which he could inspire his interlocutors with anything (“field of reality distortion”); a pompous jerk who ignored other people's opinions in a manic pursuit of perfection."

According to Brent Schlender, none of this matches his experience of Steve Jobs, who always seemed to him "more complex, more human, more sensitive and even more intelligent than the image created by the press." Schlender wanted to offer society a more complete picture of life and a deeper understanding of the man about whom he had written a lot.

The biography is written in simple and easy language. To some, the presence of many minor details and the presence of the author’s emotionality may seem unnecessary, but the reason for this can be seen in the authors’ passion for working on the book and their deep interest in the personality of Steve Jobs. Thanks to such involvement of the authors, the biography has a very lively character.

Excerpt from a book

Over the last decade of Steve’s life, stories related to his “obnoxious” character would continually excite the sensation-hungry public. Jobs' persistent "bouncing" behavior seemed incompatible with the sustained success that had finally become the companion of long-suffering Apple since the beginning of the new century. This sudden outburst was in no way consistent with the company's image as an exceptionally creative organization with powerful potential and the enormous benefit that its talented employees brought to humanity.

Of course, despite the “coolness” of the revived Apple, its engineers, programmers, designers, marketers and representatives of other professions continued to persistently work on its image. The real masterpieces in this field are the brilliant advertising campaigns Lee Clow, the minimalist, precise design of Jony Ive, the carefully choreographed product presentations conducted by Jobs, in which iPods and smartphones were associated with the words magical and phenomenal. This image was formed hard work, especially after the iPhone turned out to be the best-selling portable computing device of all time.

Now Apple has become bigger and more powerful than Sony. But Jobs' actions sometimes violated overall integrity paintings. How could this clean, stern façade compare, for example, to the 2008 incident in which Steve called Joe Nocera, the New York Times columnist who once opened an issue of Esquire magazine with a cover story about the Apple founder, “a bucket of crap who keeps getting the facts wrong?” "? How could a company known for the brilliance of its marketing programs allow its products to be manufactured in the Chinese factories of Taiwan's Foxconn, where appalling working conditions and poor safety practices have led to dozens of worker suicides? How did it happen that Apple practically colluded with publishers when they agreed to raise the prices of e-books in an attempt to force the online retailer Amazon to also raise the prices of the products they sell? How do you justify the company's behind-the-scenes agreement with other big Silicon Valley players not to hire engineers from other manufacturing companies? And how “clean” can Foxconn or its CEO be considered if, during an investigation by the Federal Securities Commission, its former executives were forced to resign after being convicted of fraud by retroactively authorizing the board of directors to award hundreds of millions of dollars worth of stock options to employees? ?

In some of these cases, Apple's moral failings were blown out of proportion or Apple's "judges" did not take all the circumstances into account. But Jobs managed to aggravate even clearly far-fetched situations with his inept antics, demonstrating either rudeness, indifference, or arrogance. Even those of us who could witness a significant softening of Steve's violent nature could not deny that his penchant for outrageous antisocial behavior unfortunately continued to assert itself. No one I spoke to could explain why Steve's behavior continued to be childish. Nobody, not even Lauryn.

I am convinced of only one thing: it is useless to try to characterize this multifaceted personality with rough strokes - both good and bad or dual. So when Steve made a "crude" comment about Neil Young,

I wasn't surprised at all. He could harbor his grievances for decades. Even after he got everything he wanted from Disney, the name Eisner continued to anger him. Gasse's "sin" of telling Sculley that Jobs wanted to fire him as CEO dates back to 1985. But even a quarter of a century later, Steve literally growled when he heard the name of this Frenchman.

Jobs' grievances also extended to companies that, in his opinion, had treated Apple poorly. Steve's passionate antipathy toward Adobe, for example, was fueled by the fact that its founder John Warnock supported Windows with his software just at a time when Apple was struggling. Steve couldn't help but realize that for a time when Macintoshes accounted for only 5 percent of the personal computer market, this was quite rational decision, - but stubbornly viewed it as a betrayal.

Years later, at the height of his success and fame, he returned the favor to Adobe by refusing to allow the iPhone to support Flash. But, objectively speaking, there was a rational grain in this too. Although this program was easy to use and allowed you to watch video content online, it had security problems and sometimes crashed unexpectedly. Adobe showed no apparent willingness to address these shortcomings, and the iPhone was a new network computer platform, and Jobs could not allow it to suffer due to network attacks. He did not install the program on the iPhone, and then on the iPad.

Flash was so popular that a wave of discontent hit Apple. But Steve was firm. In 2010, he published a lengthy statement outlining six reasons why he did not support Flash. These reasons sounded very convincing, but the words of the statement still had a taste of revenge. Now Apple's power was such that Adobe had to pay a heavy price for the betrayal of which Steve suspected it. Flash will survive, but Adobe will have to shift its energy and resources to developing other streaming media technologies.

Steve's biggest grievance in his later years was with Google. Jobs had many reasons to feel personally betrayed when Google created and launched the Android mobile operating system in 2008, largely based on Apple's iOS system. What angered Steve most was that Eric Schmidt, the president and CEO of Google, had been a longtime Apple board member and personal friend. In addition, Google has provided Android practically free of charge to a number of manufacturers. mobile phones, thus creating the preconditions that devices made by Samsung, HTC, and others will interfere with Apple's position in their respective markets due to their cheaper products.