Ruslan Valiev: “Male florists are more daring in their creativity.

Bright and original bouquets, collages, panels add zest to any interior and add festiveness to events. Florists are responsible for creating such beauty. The profession requires hard work, concentration, certain skills and a sense of style.

A florist is a sought-after specialist; flower salons, boutiques, restaurants, and showrooms need his services. The art of composing unusual compositions from plant materials (for example, flowers, leaves, herbs) using auxiliary elements (for example, ribbons, beads, vessels) is called floristry.

The most famous florists:

You can create masterpieces with your own hands. This is what famous florists do.

• • Arayik Galstyan. It is believed that floristry is a purely female activity. Arayik Galstyan proved by his example that this is not so. He got a job in a flower shop. At first, he was trusted only with minor auxiliary work and was not allowed to create bouquets, but this did not stop Araik. In 1999, he won the “Flower of the World” competition in Yerevan. A few years later he moved to Moscow and founded his own brand.

• • Nico de Swert. This is a fashionable Belgian florist living in New York. His clients include Hollywood stars and designer Valentino. In 2005 Nico de Swert has released the book “Life with Flowers”.

• • Jane Packer. Its flower salons and design schools are in different countries ah peace. Jane's work is light and natural and often appears on the pages of famous magazines, such as Vouge.

• • Hitomi Gilliam. Popular Canadian floral designer, author of numerous books, participant and winner of exhibitions and competitions. Since 1986, he has been a member of the American Institute of Floral Designers. Interesting fact: On the eve of the arrival of the International Olympic Committee, Hitomi was entrusted with decorating Queen Elizabeth Park.

• • Gregor Lersch. Fifth generation florist. His master classes are famous all over the world. He traveled to more than 30 countries with his program.

• • Rebecca Cole. She is the author impeccable work, a skilled gardener and landscape design guru. Rebecca is the founder of the design and trading company"Cole Creates" often appears on television and radio, and appears as a guest on the Discovery Channel.

These are specialists of an unrivaled class. They did what they loved, were not afraid to experiment, achieved recognition and, as a result, made a huge contribution to the development of modern floristry. Their experience and professional recommendations are presented in books.

• Study. Studying at a florist school allows you to quickly learn the basics of the profession. Pros: competent presentation of material, supervision and advice from specialists during the learning process. The only downside is the high cost of the courses. You can learn on your own by watching video lessons on the Internet every day. And there is also a third option - without experience, go to work as an apprentice florist.

• • Try new things. You can never stop there, you need to improve, apply new methods in your work, use new materials. Those who were successful were willing to experiment.

• • Know how to combine shades in bouquets. This is one of the key points. The shades should be in harmony with each other and not irritate. It is necessary to select shades so that there are no more than three. Otherwise, the composition will look disjointed.

• • Know the basic colors. Different flowers, as well as colors of the same flower, have different meanings. For example, red roses are evidence of passionate love.

• • Be able to communicate with clients. It is necessary to listen to the wishes of the client. It is recommended to clarify what event and for whom the composition is needed. Considering the information received, collecting the desired bouquet will not be difficult.

Advice for beginning florists will help them quickly master an interesting and unusual profession and become an expert in your field.

Floristry is a fascinating activity that will give you many pleasant moments and delight you with the results.

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From March 26 to 28, 2010 in the famous industrial city of Shanghai, China People's Republic, at the Oriental Riverside Hotel the world's strongest florists met at XIII World Floristry Championship Interflora. The fact that this championship took place in a multimillion-dollar metropolis Far East, not by chance. After all, Asia, in particular China, where flowers occupy a special place in culture, is the birthplace of many types of flowers that now grow all over the world.

Any floral designer dreams of attending such a show of the highest craftsmanship and talent. 20 of the best florists from around the world: from Australia, China, Finland, France, Germany, Hong Kong, Japan, Korea, Malaysia, New Zealand, the Netherlands, Norway, Spain, Sweden, Switzerland, Taiwan, Great Britain, USA, Vietnam, gathered in Shanghai to present their art of flower arrangements to the jury and spectators. Unfortunately, our compatriots were not represented at the competition, but still the only representative from the CIS was florist Arayik Galstyan, representing Armenia.

The XIII Championship consisted of two qualifying rounds. The first preliminary round took place on March 26 and 27. The Championship participants had to create 4, the themes of which would reflect the spirit of the Far East. So all the contestants had 2 hours to create the composition “Flowers of the East”, the length and width of which would not exceed 1.2 m, and the height 2.25 m. The candidates had to develop the concept of this composition at home.

Stein Are Hansen, Norway

To test the artistry and ingenuity of the contestants, a second task was given - a surprise one. The task was to create a composition for the decoration of one of the Shanghai clothing stores within an hour. For this purpose, participants were given materials such as a silk scarf, flowers various shapes and coloring.

The next day, the contestants had to create two compositions. The first task is to decorate the “Green Tea for Two” table. The table should be round, the height of the composition should not exceed 2 m.

Translation: Lesya Vasko
especially for the Internet portal
garden center "Your Garden"

This is a new format for Kazan - a salon of original compositions. The emphasis will be on the distinctive style, concept and professionalism of the work. Everything, including the interior, is subordinated to the idea of ​​maximizing the beauty of flowers: there is nothing superfluous in it that distracts attention from the main thing - the flowers, for which the buyer, in fact, comes to the store.

How did you manage to invite Arayik Galstyan himself to the opening?

Indeed, this famous florist’s schedule is booked two years in advance. He travels to different cities and countries, flies from continent to continent with performances and master classes. Official florist-designer of the Russian branch of the Sotheby's auction house in Moscow, the capital's "Millionaire's Fair", Moscow international festival arts “Tradition and Modernity”, state-level events are only a small part of his titles and achievements. But also the outrageous master florist Arayik Galstyan - my teacher and friend. He has his own school in Moscow - Araik Galstyan Moscow International Floral Design school, where I study.

What did you do before entering Galstyan’s school and why did you decide to open such a specific business?

Recently, Arayik and I went to a serious event in Bishkek (Kyrgyzstan), he performed his own floristic show and presented fashion bouquets. After this show, I had a great desire to open my own store and work in a style and concept close to Araik’s style. It was Galstyan who helped me decide on a profession and understand myself. Initially, I did not intend to become a florist. He graduated from the Petroleum Faculty of Kazakh Chemical Technology Institute, then worked in the civil service for four years, and at the same time also received legal education. But then I realized: being an official is not for me, I want something else. Just then, three years ago, elder sister opened in Kazan new project- a florist workshop, brought stabilized flowers from St. Petersburg.

And she invited me to go to Moscow to study to become a florist. This was the beginning of my, so to speak, creative career. I entered the Moscow school “A Thousand Leaves”, took a course in commercial floristry, learned how to make some bouquets and generally understood the basis of floristry. And I was surprised that it was so interesting and I liked working with flowers so much. Then, together with my sister, I opened a company selling flowers and interior design. But I still wanted something more.

And one day before the New Year, I accidentally attended a master class in Moscow by the famous florist from Belgium Moniek Vanden Berghe. She taught classes at Arayik Galstyan's school. This is how I first met the master. Three days later, Galstyan himself came up to me and said: you are a talented person and should learn from us. Needless to say, I liked his proposal. This is a very high level, all teachers come from different countries, these are the most famous florists in the world, the diploma is issued on an international standard.

Since childhood, I lived among roses, lilies and chrysanthemums: my family was engaged in export from Holland. I began to learn the basics and immerse myself in the world of floristry intuitively, when I was still a teenager. In addition to rich experience with flowers, my family, and especially my beloved mother, gave me what a creative person could only dream of: complete acceptance, support and unconditional love.

I am happy to share this love that overwhelms me! And flowers - earthly embodiments of heavenly beauty - help me with this.

The best florists of Russia and Europe are my inspiration!

I always closely followed domestic and global trends and chose as my references people who created art, did not sacrifice their own views in favor of commerce, were not afraid of experiments, and with their work really changed the industry and moved it forward.

Like them, I value freedom of creative expression, and like them, I am constantly on the move. For eight years I lived and worked in Milan, then there were Moscow and Saint Petersburg. I dedicated six years of my life to Baku - and I can proudly say that I changed the face of floristry in Azerbaijan. My work, my projects and my students have formed a new attitude towards it and created a vast competitive market. The audience, as they say, “tasted” unusual bouquets created with soul - and the demand for them is growing! And I left Baku and returned to St. Petersburg. However, are there any boundaries for free creativity? I'm still happy to work for you all over the world!..

Floristry is my life's work

I have global projects behind me: a blooming piano for Lady Gaga at the official opening of the First European Games in Baku, the opening ceremony of the museum of the architect Zaha Hadid, formal reception regarding the opening of the first European Games in Baku, presentation of the Sotheby's auction house - and much more!

At the Florint European Floristry Championship in 2016, for the first time in the history of the country, I represented Azerbaijan and received the Audience Award. My achievements do not go unnoticed: I have been written about many times in International Floral Art, and publications appear regularly in international publications. In 2017, I became an ambassador for Floral Fundamentals.

At a certain point, I realized that my knowledge and experience allowed me to share and teach - and launched my own floristry courses. Hundreds of people have already become my students. different corners peace. Many colleagues and acquaintances consider me too wasteful: you shouldn’t reveal your cards, a master must have secrets! But I am sure that those who give generously receive even more in return. And only together we can change the world and make life around more beautiful.

The secret of success of leading florists in Russia and the world

I am called a multifaceted florist who creates projects at the intersection of craft and art. Art attracts me, and I am sure that in the near future I will realize my potential in this area.

What makes a flower arrangement an art object? A non-standard view of flowers, a unique style of compositions, Western structure and restraint, Eastern chic and smooth lines, professional work with large forms and complex spaces, a combination of incongruous materials. But the main thing is inspiration.

My mission is to inspire millions of people with floristry. Show the possibilities of floristry, its sensuality and depth. Seeing flowers through my eyes, you will find new love own life!