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What do you need to open a cosmetology salon? Attracting customers through smart advertising

Cosmetology, unlike, always requires expenses from clients. It is worth noting that the services provided by cosmetology parlors have always been popular, but currently one can see a steady trend of increasing demand for them, because not very good environmental conditions in megacities have an extremely negative impact on the appearance of women, and the services of cosmetologists make it possible to slow down and hide the process aging. It is noteworthy that in recent years, men who also want to look good have become regular customers. Taking these trends into account, it can be argued that opening your own cosmetology salon is, although highly specialized, quite a promising type of business.

open today beauty salon can be ‘from scratch’, by franchise or purchased already ready business. When purchasing a ready-made beauty salon, you must carefully study all the documentation, reputation among clients, as well as the presence of debts. Starting a cosmetology business as a franchise can be recommended for those who do not want to devote too much time to development marketing strategy, market promotion and supply of consumables. A significant disadvantage in in this case is complete dependence on the pricing policy and products of the franchise seller. The third option is suitable for entrepreneurs who want to gradually occupy their niche in the cosmetology services market and work specifically for their reputation.

Form of business

To open your own cosmetology salon, it is enough to have the status of an individual entrepreneur; the status of LLC is also quite popular in this area, and a little less often, CJSC. The last two options are suitable for businessmen planning to expand and also provide such surgical cosmetology services.

Room

The correct choice of premises for a cosmetology salon directly determines its profitability. The most profitable places are considered to be residential areas of megacities. The following office locations can be noted as working options:

First floors of residential buildings;
Squares nearby mini-markets;
Premises in shopping centers;
Premises located close to and, provided that similar services are not already provided there.

The area of the beauty salon must be at least 60 square meters. m., and one workplace should occupy at least 8 square meters. m. This is exactly the area that is enough to accommodate all the necessary equipment. It is best to open a cosmetology salon with five jobs, since if there are fewer of them, a queue may form among clients, which will adversely affect the reputation of the salon. In addition to workplaces, for the normal functioning of the office it is necessary to organize:

Wardrobe;
Utility room;
Waiting room;
Toilet room;

After signing a lease agreement, the premises need to be renovated, and the materials used should have light, soothing colors, which will allow visitors to relax and tune in to the desired mood. It is worth noting that each workplace must be equipped with a good light source, otherwise the specialist will not be able to provide high-quality services.

Costs and payback

Monthly expenses include the following:

Rent of premises - about 60 thousand rubles;
Purchase of consumables - 10 thousand rubles;
Advertising - 5 thousand rubles;
Security - 5 thousand rubles.

Total budget fixed costs is about 80 thousand rubles.

Directly for launching a cosmetology business, the initial cost is about 1.1 million rubles, which will be distributed as follows:

2 sets of equipment for the provision of cosmetology services for the body - 300 thousand rubles;
3 sets of equipment for the provision of cosmetic services for the face - 600 thousand rubles;
Furniture for the premises - 50 thousand rubles;
Carrying out repairs - 100 thousand rubles.
Advertising - 50 thousand rubles.

Payment for specialists today most often represents a certain percentage of the revenue they bring in, in particular:

Pedicure and manicure specialists - 35%;
Cosmetologists - 10-30%;
Massage therapists - 25%.

According to statistics, the monthly profit of a cosmetology salon with five workplaces after deducting fixed expenses, wages and taxes is about 90 thousand rubles. Taking into account the fact that the beauty salon will hardly pay for itself in the first six months, the estimated return on the initial investment will be about 2 years.

Do you need a license for a cosmetology salon, what permits are needed to operate - these are the main questions for entrepreneurs who are interested in this business. The answers to them depend on the direction in which the business is planned to develop.

If the salon provides only image services (manicure, haircut and hair coloring), then a license is not required to open it. It’s another matter if you plan to diversify the list of services with more complex physiotherapeutic, medical and caring procedures. In this case, to the question: “Do you need a license for a cosmetology salon?” the answer will be yes.

How to open a cosmetologist's office: list of procedures

When opening a cosmetology office, you need to obtain a license for those types of services that are classified as medical. Therefore, it is first advisable to determine the list of services that require a license for a cosmetology salon. These include:

cryomassage and other types of therapeutic massage;
invasive and anti-cellulite procedures;
lymphatic drainage and electrolysis;
callus removal and peeling;
comprehensive skin care;
mesotherapy, skin tightening, microdermabrasion, cryodestruction;
removal of ingrown nails.

Where can I get a license for a cosmetology salon?

Having determined that the services are those that require compulsory licensing, entrepreneurs are interested in where to obtain a license for beauty salon. This document is issued by the Ministry of Health. To obtain it, the following documents are required:

certificate of registration with the tax service and constituent documents (for LLC);
title documents for premises and equipment (lease agreement, certificates and registration certificates for equipment, etc.);
contract for the maintenance of medical equipment;
certificates and diplomas of specialist education.

To open a cosmetology salon, approvals and permits must also be obtained from the SES and fire inspection.

License to open a cosmetology salon: requirements for the manager

The salon owner must have special education. If it is not there, then you need to hire a specialist with education as a dermatocosmetologist and make him a manager or chief physician. In addition to qualification documents, at least five years of work experience in the specialty is required.

License for a cosmetology salon: requirements for personnel

The business plan for a cosmetology salon also includes information about personnel and equipment. The salon can hire specialists who have specialized education. To confirm their qualifications and experience, it is necessary to submit the following documents to the Ministry of Health: diplomas of education, certificates of primary specialization or basic education, and advanced training.

Documents for equipment

To open a cosmetology salon, you will need special equipment. In addition to a license to carry out medical activities, documents for equipment are also required. All equipment and Consumables must have registration certificates, certificates or passports. They are obtained from the supplier when purchasing devices. It is also advisable to enter into an agreement with a licensed company for the maintenance of all equipment.

The subtleties of legal registration of a business, planning the development of a project, attracting clients - it is important to be able to solve these and other tasks using up-to-date and accurate information. This knowledge is necessary for successful business activities. You can get them by becoming a member of the Business Youth training center.

You will learn how to open a cosmetology salon and achieve success in this business from this article.

How to open a cosmetology salon and where to start

Where to start creating a business? Study the main options for how you can open a cosmetology office, and choose the most suitable one for you.

Buy a ready-made business. You can purchase a salon that is already operating. The advantages of this option are the absence of the need to collect documents and obtain permits for activities, as well as the presence of an established client base. That is, you can open a cosmetology office right away, without wasting time going through all sorts of authorities, and you will already have a stable number of clients.

However, there is a risk that the purchased enterprise will turn out to be unprofitable, and then your investment will be meaningless. Therefore, in order not to make a mistake with your choice, before purchasing a salon, you should contact specialists and conduct an audit. This will help ensure the legal “purity” of the enterprise.

Rent a ready-made business. This option may be beneficial for a specialist who has education and experience in the beauty field, and also wants to start his own business. Renting implies that the employer receives the right to use a ready-made cosmetology room for a fee.

It is much lower than the cost of buying a business, which is undoubtedly important for a beginning entrepreneur. However, you will have to pay it monthly.

Start a business from scratch. How to open a cosmetology salon from scratch? To do this, the entrepreneur will have to study inside and out all the rules and regulations on the basis of which a beauty salon operates, independently develop a list of services and pricing policy, come up with an original design for the premises, purchase equipment and the necessary cosmetics.

The advantage of this option is the opportunity to create a truly unique establishment, unlike all the others. After all, starting a business from scratch makes it possible to choose the most suitable name, location, staff, and much more.

Women always want to attract attention, to be beautiful and well-groomed. Therefore, many businessmen strive to open a cosmetology office: they understand that their potential clients will not spare money for good procedures.

Beauty salons and salons are rightfully considered a promising niche for creating a profitable enterprise. But work in this area has its own characteristics, and in order for the business to be successful, several important points need to be taken into account.

How to open a cosmetology salon and register a business

To open a cosmetology office, you need to register an individual entrepreneur or LLC.

Every businessman faces the question: which form of registration will be more profitable in his situation? The solution to this problem depends on several factors, the main ones being the field of activity, territorial location enterprises and the need to hire workers.

This year, no major changes in legislation regarding individual entrepreneurs and LLCs are expected. Therefore, we can assume that their ratio on the market will not change significantly.

An entrepreneur who is going to open a cosmetology salon must understand the main differences between an LLC and an individual entrepreneur:

Responsibility. Registration as a limited liability company provides more opportunities, since an individual entrepreneur can only engage in a limited number of activities. At the same time, LLC provides for greater liability to the state, increased attention from the tax inspectorate and higher fines. It is also believed that the founder of an LLC, unlike an individual entrepreneur, is not liable for the company’s obligations with all his property. In fact, everything depends on the activities of a particular enterprise. The founder of an LLC may also be personally liable for the company’s debts, but at the same time, the liability of an individual entrepreneur is not unlimited.

Taxes. From a tax point of view, it is somewhat more profitable to open a cosmetology salon in the form of an individual entrepreneur. This is due to the fact that an individual entrepreneur has the right to a preferential tax regime, which is also called “tax holidays”. Also, an LLC cannot apply the patent taxation system; there are restrictions on UTII and the simplified tax system.

Insurance premiums. If you open a cosmetology office while registered as an individual entrepreneur, you will have to pay insurance premiums not only for your employees, but also for yourself. Moreover, this will have to be done constantly, regardless of whether the business is profitable, and whether the enterprise is functioning in general.

Accounting. Accounting LLC is much more complex. To conduct it correctly, a special employee is almost always hired, and in large companies They even create departments. Therefore, from an accounting point of view, opening an individual entrepreneur is somewhat more profitable.

Let's talk specifically about the pros and cons of LLC.

There is a widespread belief that registering an individual entrepreneur is much easier than registering a limited liability company. However, in reality this is not the case, since the registration procedure differs only in the set of necessary documents and cost. Therefore, ease of registration cannot be called an advantage of this or that form of ownership.

Pros of LLC are associated with the fact that there are no restrictions regarding the size of the enterprise, the areas of its work, the number of full-time specialists, geographical location, obtaining loans, etc. That is why it is better to open a cosmetology salon in the form of an LLC if you are going to create an extensive network of salons in different cities providing a wide range of services. Another advantage of an LLC is a priori greater trust on the part of clients and partners than in an individual entrepreneur, even if the offers are very similar.

There are also factors that, depending on the situation, can be both an advantage and disadvantage of LLC. This may include, for example, the number of founders. Many partners who conscientiously fulfill their responsibilities can build a strong profitable business. However, the success of the enterprise depends on each of them. The irresponsibility of one of the founders will cause problems for everyone else.

Also registration IP has and advantages and disadvantages.

Disadvantages of IP- this is the same as the advantages of LLC. We will not dwell on these characteristics in detail. Let us only note the main disadvantage of them - the full financial responsibility of the business founder. Anyone who decides to open a cosmetology office as an individual entrepreneur will be responsible for his debts, loans, unpaid taxes, fines, etc. If the enterprise’s activities are unsuccessful, the entrepreneur’s personal property may be seized to pay off debts to third parties. Let's talk about advantages of individual entrepreneurs before LLC.

Firstly, if you open a cosmetology office as an individual entrepreneur, you can handle the reporting yourself.

Sometimes the law gives individual entrepreneurs the opportunity to reduce tax deductions by including the payment of insurance premiums for themselves as expenses. You can write off contributions for yourself up to 100%.

The patent tax regime (PTS) is available only to the founders of individual entrepreneurs.

The personal income tax is 13%, and the income tax for legal entity- 20 %. Thus, the tax burden when establishing an individual entrepreneur will be less.

Comparison table between LLC and individual entrepreneur

Basis of comparison
Registration	To register, it is necessary to hold a meeting of the founders, where an agreement will be concluded between the partners and a charter will be developed. The minimum amount of the authorized capital of an LLC is 10 thousand rubles. You will also need to pay a fee of 4 thousand rubles.	Individual entrepreneurs are registered at the place of registration or temporary registration of its founder. Several basic documents will be required for registration. The fee is 800 rubles.
Number of founders	Up to 50 people can act as founders, and the same number as co-founders.	The founder of the individual entrepreneur will own the business solely.
Responsibility	To pay off various debts of the enterprise, the property of the company is used, but personal liability can also be used. When a business is officially wound up, all liabilities cease.	The owner of an enterprise is responsible for his debts with all the property he has. In this case, debt obligations will need to be fulfilled even in the event of liquidation of the individual entrepreneur.
Accounting and bookkeeping	Regardless of which taxation system is used, it is necessary to keep accounting records and regularly report on your activities to the tax office, Pension Funds and Social Insurance Fund.	With a simplified taxation system, the owner of an individual entrepreneur only needs to keep a book of income and expenses. If an individual entrepreneur does not have hired employees, he also does not report to the tax authorities.
Activities	There are no restrictions regarding the scope and directions of business activity.	There are a number of restrictions on what an individual entrepreneur can do. In particular, the production and sale of alcoholic products, banking and insurance activities, organization of pawnshops, etc.
Fines	Without a court decision, the tax service can fine an LLC in the amount of up to 50 thousand rubles. Administrative liability can amount to up to 1 million rubles.	The tax office fines an individual entrepreneur as an individual. Moreover, without a court decision, the Federal Tax Service can impose a fine of only up to 5 thousand rubles. Administrative liability is limited to 50 thousand rubles.

Having decided on the form of ownership, you need to think about obtaining a license.

What do you need to open a cosmetology salon?

Beginning businessmen may not be able to open a full-fledged beauty salon, since this requires a large start-up capital. In this case, you can start by creating a cosmetology salon. This will require less funds, and the entrepreneur will be able to work in his establishment himself. How to open a cosmetology salon?

It is located between an elite salon with a large list of services and an ordinary hairdresser. As a rule, healing and rejuvenating procedures are carried out there. Therefore, to open a cosmetology salon, business registration alone will not be enough; a license will be required. Cosmetology is a field of activity that is prohibited to engage in without a license.

To open a cosmetology office, you need to have a good understanding of the intricacies of this area. One way or another, it’s worth starting by drawing up a business plan that will help foresee all possible risks. It will reflect the concept of the business, its features, expected expenses, etc.

On the way to opening your own beauty salon, you need to do the following:

Step #1. We are developing a business plan.

The basis of a business plan is the central task of any enterprise - making a profit. To open a cosmetology salon, which will bring a lot of income in the future, you need to take everything into account: hire professional staff, choose a convenient location, properly decorate the room, develop a strategy for attracting and retaining customers, and much more.

Step #2. We assess the situation on the market.

How to open a cosmetology salon that would be in demand? It will be a plus if you provide a wide range of various cosmetic services. A location close to a hairdresser or fitness room will help increase the profitability of the establishment.

Step #3. We analyze the client base.

To properly position your beauty salon, you need to analyze your potential clientele. Who lives in the area where you plan to open it? What are their needs and income levels? Everything depends on this: from the list of services to the pricing policy. So, if the establishment is located in a residential area, the emphasis will be on the availability of services, and not on their quality.

Step #4. We determine the competitiveness of the future business.

Here you need to pay attention to the work of other salons with which you will have to compete, and also think about how your beauty salon will compare favorably with them.

Step #5. We determine the level of the future beauty cabinet.

When opening a cosmetology salon, you need to pay attention Special attention to compile a list of services. They must meet the requirements potential clients and correspond to the characteristics of the area. As a rule, beauty salons provide two types of services: image and cosmetology. The first includes the work of a hairdresser, stylist and makeup artist, the second - everything related to improving the condition of the face and body.

It is at this stage that you need to think about whether you need a license. Cosmetology involves performing procedures, many of which can be classified as medical. You can find out whether you need a license to open a cosmetology salon from the specialists of the Licensing Bureau.

Step #6. We select the premises and plan the design.

The requirements set by the sanitary and epidemiological station and the fire inspectorate are quite high. To open a cosmetology office, you will have to seriously work on the premises: install sewerage and heating, make lighting that meets the standards, etc. There is also a standard regarding the size of a beauty room: at least 15 m2 (4.5 m2 for each specialist’s workplace). Supervisory authorities will not allow opening an establishment in a smaller area, since there will not be enough space there to fully provide services.

The room is the basis right choice which largely determines the success of the future cosmetology salon. It is better to open it in the city center or in a residential area, where it is convenient to get to and where there is a parking space. Often, such establishments are opened on the first floors of residential buildings, as this provides a client base in the form of residents of the nearby area. A good option is to rent space in a beauty salon or hairdresser, the services of which will complement the procedures of a cosmetology salon. Such cooperation will be beneficial both for a novice businessman and for the landlord.

The design of a beauty salon also needs to be thought through to the smallest detail. First of all, you need to study SES requirements and the fire inspectorate for the finishing of such establishments. In general, the design of a cosmetology salon can be very diverse. However, light colors are most often used as a basis, creating a pleasant atmosphere.

Step #7. We select cabinet equipment.

The list of necessary equipment depends on what procedures will be carried out by the cosmetology salon specialists. However, in any case you will need basic set furniture:

couch;
armchair;
cabinets and racks;
table;
stationary and mobile cabinets;
shelves.

To open a cosmetology salon, you will need various equipment for carrying out procedures. List necessary tools and the equipment can be quite large: each service will need something different.

Purchasing professional equipment for a cosmetology salon is a serious expense item. However, you cannot save on it, since the level of services provided depends on the quality of the tools.

In the question of how to open a cosmetology salon, the provision of the establishment plays a big role by special means and consumables (towels, napkins, syringes, etc.). To carry out the procedures, you will need professional cosmetics, which are sold only to specialists. It is important to select suppliers who will provide the beauty salon with quality products. When purchasing, always check for quality certificates.

Top 7 most popular cosmetic procedures

Procedure No. 1. Mesotherapy.

Mesotherapy can make the skin more youthful and healthy, and also get rid of cellulite. During the procedure, medications are injected under the skin using injections. The components included in the drug are selected for each client depending on the characteristics of his skin. Vitamin complexes, hyaluronic acid and medicinal plant extracts are usually used. As a rule, injection marks disappear quickly. However, people with sensitive skin may have problems. There is also a method of non-injection mesotherapy, in which injections are not used. The drug is applied to the skin, and magnetic waves are used to speed up the process of its penetration into tissues. To achieve and maintain the best effect, the procedure is carried out 6 to 12 times a year. Mesotherapy is a fairly popular procedure that should definitely be included in the list of services provided if you are going to open a cosmetology office.

Procedure No. 2. Peeling.

No less popular among women is peeling, which is also aimed at healing and rejuvenating the skin. Peeling helps fight skin problems such as wrinkles, pigmentation, scars and much more. In beauty salons, several varieties of this procedure are used, which differ in the method of removing the top layer of skin. Thus, mechanical peeling is carried out using special tools. With laser and ultrasound, the corresponding impact destroys the bonds inside the cells, after which they peel off. Can be deleted upper layer skin using alkalis and acids - this is a chemical peeling. Visitors to salons and beauty salons are simply amazed when they discover the effectiveness of this procedure. The skin change can be so dramatic that peeling is even compared to plastic surgery. Typically, 4 to 6 sessions are required. However, the result will be noticeable after the first visit. After peeling, it is necessary to use protective creams that will protect damaged skin from negative influences.

Procedure No. 3.Masks.

To open a cosmetology office, it is necessary to provide for this procedure. There are a huge number of masks that differ in different parameters: consistency, used active substances etc. For example, for a modeling mask with a lifting effect, a special composition is used, which is applied to the skin and then hardens. Thanks to this, muscle tone improves, swelling goes away, and the oval of the face is outlined. Nourishing masks are also used, the essence of which is to influence the skin with agents that activate metabolic processes in cells. The effect is visible immediately, but to consolidate the result, the procedure is repeated several times.

Procedure No. 4. Injections botox.

When opening a cosmetology salon, many entrepreneurs think about providing this service. Botox injections are popular because they can quickly get rid of expression lines. The effect appears within a few days after the procedure and lasts up to six months. The main thing in this matter is the professionalism of the cosmetologist, who will allow you to conduct a session without negative consequences.

Procedure No. 5. Vacuum massage or vacuum therapyI.

This procedure will take 30-40 minutes. First, the skin is cleansed and massaged, and then vacuum attachments are used. The negative pressure they create on areas of the skin activates the functioning of blood vessels and tones the muscles, which significantly improves appearance faces.

Procedure No. 6. Photo procedures.

During these procedures, the skin is exposed to a high-intensity light flux. As a result, you can make the skin more youthful, eliminate some cosmetic defects or reduce hair growth (due to the effect on the roots). Skin tissues of a certain color are able to absorb light and heat up. Thanks to this, visual changes occur. In most cases, photo procedures do not lead to side effects.

Procedure No. 7. Cryotherapy.

A popular procedure for improving skin condition using cold. The top layer of skin is exposed to liquid nitrogen at a temperature of 140-150 0 C. Thanks to this, blood circulation improves, tissue metabolism accelerates, and the body’s defenses are activated. At the same time, there is no risk of hypothermia during the procedure, and there are practically no contraindications for it.

To open a cosmetology office, you need to think through a large list of services, including those that can be performed at home. Among them the most popular compresses, allowing you to even out your complexion and tighten your skin. Hot compresses are usually used before various procedures such as massage or skin cleansing. Cold ones, in turn, serve as the end for such sessions.

In second place is a service such as steam bath. To carry it out, decoctions are used medicinal herbs or water with added aromatic oils. After the procedure, the skin is cleansed and becomes softer. A steam bath improves the effect of nutritional formulations that are applied to the skin afterwards. Aromatherapy will also be a pleasant bonus for the client.

Obtaining a license for a cosmetology salon

Beginning entrepreneurs are thinking about how to open a cosmetology salon without a license. They need to know that according to Government Decree No. 291 of April 16, 2012, salon services related to cosmetology are equal to medical ones and require mandatory licensing. If you open a beauty salon without a license, this can lead to administrative or even criminal liability.

It is also noteworthy that a license to provide cosmetology services cannot be obtained by an individual, even if he is a highly qualified specialist with the appropriate education. To open a cosmetology office, he must register an individual entrepreneur and ensure the availability separate room, meeting sanitary and epidemiological requirements.

The question is also relevant: is it possible to open beauty salon at home. For a novice entrepreneur, this option would be ideal from the point of view of minimizing costs and difficulties with decorating the premises.

Carrying out cosmetic procedures at home is indeed very common. However, specialists must understand that such activities is not considered legal!

The first conflict with the law is that an entrepreneur must pay certain taxes, and for this it is necessary to open an LLC or individual entrepreneur.

The second problem is the inability to comply with all SanPiN requirements at home. As a result, clients may experience negative consequences after the procedures and sue the cosmetologist. Thus, trying to open a beauty salon at home in order to save money can result in serious problems. Therefore, first of all, you should think about getting a suitable room with the necessary equipment. If you open a beauty salon in compliance with all the rules, you can not only avoid many risks, but also attract more clients.

Thus, despite the fact that many novice entrepreneurs in the beauty industry are wondering whether a license is needed for a salon, where to start, how to open one, there is no point in predicting a bright future for a cosmetology salon without a license. It is more correct to ask the question: how to open a cosmetology salon that meets the requirements of the law? You will need a license if you intend to engage in any of the following services:

facial care procedures (skin cleansing, cosmetic masks, makeup);
all types of peeling, except phenol;
facial skin care using cellular cosmetics "Erickson" (France), etc.;
callus removal work;
medicinal baths;
massage of all types: general, sports, tonic, hygienic, acupressure, using honey, cupping and any other means;
skin cryomassage (cryotherapy);
procedures related to penetration through the skin: piercing, tattooing, skin cleansing with an Una spoon, Vidal needle, Spear needle, etc.;
injections of Botox, Dysport and Restylane. These funds are included in the state register medicines and must be used in accordance with the instructions;
procedures to combat cellulite;
physiotherapeutic procedures aimed at improving the condition of the skin (ultrasound therapy and liposuction, myostimulation, darsonvalization of the skin);
electrolysis;
lymphatic drainage;
solarium services;
paraffin applications and baths, depilation with hot wax and application of gel after the procedure;
wraps;
use of “Holy Land” cosmeceuticals (Israel) for skin care;
treatment of varicose veins;
strengthening tissue (according to the diagram);
cryodestruction;
cryotherapy;
removal of benign neoplasms using diathermocoagulation, Solcoderm, etc.;
microdermoforms;
mesotherapy;
therapy with the Hivamat “Magic Hands” system;
removal of ingrown nails;
surgical removal of tumors, excess skin and hernias of any size and complexity, nose surgery;
skin tightening in the neck area, plastic surgery of the subcutaneous muscle of the neck of any complexity.

If you are going to open a cosmetology salon and perform these procedures there, you must obtain a license. The Ministry of Health is responsible for issuing permission to provide medical services. The entrepreneur will need to provide the following documentation:

if an LLC has been created - a certificate of its registration with the Federal Tax Service and a constituent agreement;
documents confirming the right to use the premises and equipment (lease agreement, certificates and certificates of technical equipment, etc.);
contract for maintenance of specialized equipment;
documents confirming the qualifications of workers.

In addition, to open a cosmetology salon, you will need permits obtained in SES and fire supervision.

Only a person with special education. How to open a cosmetology salon if a businessman does not have one? It is necessary to find a professional dermatocosmetologist and appoint him as a manager or chief physician. This person must also have experience in their field at least 5 years.

Only specialists with appropriate education can work in a cosmetology salon. To confirm their professionalism and work experience, a businessman must collect the following package of documents about each employee:

diploma of education;
certificates of primary specialization or basic education;
documents confirming advanced training.

You can open a cosmetology salon only with special equipment. The main documents, in addition to the license for medical activities, will be certificates for equipment.

All technical means and materials used in the cabin must have registration certificates, certificates or passports. A businessman who opens a cosmetology salon must take the selection of suppliers seriously and always demand the provision of these documents. An agreement for further maintenance of purchased equipment will also be a plus.

The main legal document that those wishing to open a cosmetology salon should be guided by is Licensing Law. It describes the procedure for obtaining licenses for various types of activities. The goals of this law are to introduce a unified state policy in the field of licensing, protect the rights, interests, as well as the morality and health of the country’s citizens, ensure the security and defense of the state, etc. Regarding licensing in the field of cosmetology, the law creates legal basis for the functioning of the entire medical services market.

Those who are planning to open a cosmetology salon should be aware of the presence of mandatory and special requirements for a license in cosmetology. First of all, businesses that operate in all areas subject to licensing must act within the law. They are required to comply with all existing environmental, sanitary-epidemiological, hygienic and other standards, as well as documents relating to the procedure for licensing certain types of activities.

The received license gives the businessman the right to open a cosmetology salon, which can legally operate for the allotted period of time. The period during which an enterprise can engage in licensed activities is limited by the scope of the license. According to the regulations on licensing of cosmetology, this period for a cosmetology salon is at least 3 years. Also, laws regulating the issuance of permits for certain types of activities, which include cosmetology, provide for the possibility of issuing a perpetual license.

How to open a cosmetology salon for a period of less than 3 years? A license with an appropriate validity period will be issued if the applicant requests it in his application. Typically, a permit for medical activities in the field of cosmetology is valid for 5 years. It is also traditional practice to renew the license. For this you also need to fill out an application. Extension of a license will be legal unless the regulations on licensing a specific type of activity provide for a different procedure.

What could be the reason for refusal to renew a permit? entrepreneurial activity? First of all, the presence of recorded violations of licensing rules during the functioning of the organization.

To open a cosmetology salon, you need to apply for a license from a government agency. The regulation on issuing permits for cosmetology activities establishes that licenses in this area are issued by the Ministry of Health or the executive body of a constituent entity of the Russian Federation, which the ministry has vested with the appropriate powers. In order for the application to be considered, you will need to pay a fee, the amount of which is established by the Government. This amount will be transferred to the state budget.

A businessman who is going to open a cosmetology salon must submit an application for a license to the government agency, attaching all Required documents. 60 days are allotted for consideration of the application. After this period, the government agency must decide whether to issue a license for cosmetology activities or refuse.

Once the application has been reviewed, the permitting authority must communicate its decision. His representatives will inform the entrepreneur whether he will receive a license for medical activities or not.

A businessman who wants to open a cosmetology salon will receive notification of the licensing authority’s decision in person or by mail. This can be a letter either about a positive decision or about a refusal to issue a permit for a licensed activity, which also indicates the reasons for such a decision.

Next, the entrepreneur must provide a document confirming the fact of payment of the state duty. After this, the licensing authority has 3 days to issue him a document that confirms permission to open a cosmetology salon and provide relevant services there. The regulations on licensing medical activities do not provide a list possible reasons, for which permission may be refused. However, this information can be found in the Federal Law “On licensing of certain types of activities,” which includes cosmetology.

Possible reasons for refusal to issue a license:

a businessman who opens a cosmetology office has provided documents with false or distorted information;
the applicant does not meet the licensing requirements and conditions.

In case of refusal to issue a license, or if the licensing authority does not issue a conclusion on its decision, the applicant can appeal such actions, guided by federal legislative acts.

To appeal the refusal to issue a license to operate a cosmetology salon in an administrative manner, an entrepreneur may request an independent audit. The regulations on licensing such an activity as cosmetology establish the procedure by which an independent examination can be carried out.

In order to allow a businessman to open a cosmetology office, he cannot be required to provide any documents, the provision of which is not provided for by law, in particular the Federal Law “On Licensing of Cosmetology”.

To open a cosmetology salon, the documents necessary for issuing a license must be submitted to the licensing authority. They are accepted according to the inventory, which indicates the date of receipt of the papers. A copy of this inventory is issued or sent to the applicant. An entrepreneur who wants to open a cosmetology salon will be responsible for providing false or distorted information according to the rules established by law.

According to the provisions of the Law “On Licensing of Cosmetology”, licensing authorities have the right to:

check whether the licensee’s work complies with the requirements and conditions imposed by the law;
if necessary, receive from the applicant the explanations and documents necessary for verification;
If errors in activities are found during the inspection, draw up appropriate protocols;
make decisions on the basis of which the licensee must eliminate existing violations within the allotted time;
issue warnings.

How to open a cosmetology salon so that it long time functioned and made a profit? Licensing requirements must be followed even after permission has been granted. Otherwise, if a government agency discovers repeated or flagrant violations of these requirements, it may suspend the license.

If the permit was nevertheless suspended, the government agency will set a period during which the violations will need to be eliminated. The duration of this period is no more than six months. If the businessman who opened the company does not take care to correct his mistakes within the allotted time, the licensing authority may go to court, which, in turn, will revoke the license.

An entrepreneur who has opened a cosmetology salon and received a license for its activities must ensure that all violations are eliminated. Then you need to writing report this to the licensing authority. Specialists will check whether the violations due to which the license was suspended have actually been eliminated. After this, the permit may be renewed, which the licensee will be notified in writing within 3 days.

A businessman who opened a cosmetology salon does not pay any license renewal fee. Its validity period remains the same, that is, it is not extended for the duration of the suspension. Lose legal force a license for cosmetology activities can only be done if the LLC is liquidated or ceases operations due to reorganization, with the exception of transformation. The same applies to the situation when an individual entrepreneur ceases its activities due to the expiration of the certificate of its registration.

If an entrepreneur opened a cosmetology salon and received a license, but did not pay the license fee for 3 months, the government agency can declare the license terminated without even going to court.

In addition to the fact that the issued permit for cosmetology activities may be suspended or revoked, administrative measures may be taken against entrepreneurs. Their list is contained in the Code of administrative offenses. In particular, if you open a cosmetology office without a license to provide cosmetology services, you will have to pay a fine. Also in paragraph 2 of Art. 14.1 of the Code of Administrative Offenses establishes that if an organization produced cosmetic products without a license, it may be confiscated along with equipment and raw materials. In the question of how to open a cosmetology salon, a key role is played by obtaining a license, which is mandatory for such organizations.

Without a cosmetology permit, a medical enterprise cannot carry out its main activity - cosmetology.

12Oct

Methods of registering as an entrepreneur and taxation

To open a beauty salon as a business, you should choose the registration system as an entrepreneur. This could be an LLC or an individual entrepreneur. It’s better and easier to start with an individual enterprise, and then, if the business expands, switch to an LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In a salon where cosmetic and medical procedures are performed, taxes should be paid according to a simplified tax system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After renovating the premises, you need to start drawing up documents. The main paper is technical certificate premises, you can get it at the BTI.

The beauty salon must be registered with such authorities :

City or district administration;
Vodokanal;
Fire Department;
Energy control.

In the future, these services also monitor the operation of the establishment.

In addition to the fact that the space for the salon should look modern and presentable inside and outside, there are also requirements from the SES and the fire department.

It would be good for a novice businessman to familiarize himself with full list requirements from the SES, they are prescribed in San PiN 2.1.2631-10. As an example, here are the most important excerpts from this document.

basements of houses cannot be used for salons and hairdressers;
it is possible to open such establishments in former residential apartments, but only after transferring them to non-residential use;
room size – no less than 14 sq. m for the main hall and 7 sq. m for other rooms;
a prerequisite is the presence of sewerage and water supply;
ventilation systems should not be combined with ventilation of residential apartments and public premises;
interior wall decoration should not be done using paper wallpaper;
The illumination of each workplace must be at least 40 lux.
the entrance to the salon should be separate;
the room should be divided into zones: reception, hall (men's and women's), disposal room, warehouse, locker room, shower and toilet.

The equipment has the following requirements::

mandatory presence of passports, IDs and certificates for all supplied consumables, equipment, tools;
devices must be approved by the Russian Ministry of Health, otherwise their use is illegal;
All Technical equipment must have warranty service, evidenced by contracts.

Linen (towels, negligees, aprons) should be in three sets. One is in the wash, another is in use and the third is on shift. You can enter into an agreement with a laundry service, but recently it has become convenient to use disposable kits. You can order them from consumables suppliers. They are inexpensive and solve the hygiene problem.

Experienced hair salon directors advise introducing a special uniform for staff. This will help maintain a working mood and a corporate image that customers like.

The following documents must be prepared for the SES::

magazines: sterilization of instruments, general cleaning, works bactericidal lamps, accounting for disinfectants;
medical books for each master;
agreement on the removal of: garbage, hair, medical waste;
if there is no disposable linen, then an agreement with the laundry;
documents for the ventilation system (transfer acceptance certificate and passport);
agreement with medical institution about undergoing inspections.

It is necessary to submit papers and documents to Pozhtekhnadzor to open a beauty salon:

staff briefing log;
fire alarm documents;
evacuation plan in case of fire;
order appointing an employee responsible for fire safety;
employee action plan in the event of a facility fire;
document - the conclusion of the firefighters.

It is necessary to monitor constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for opening a beauty salon from scratch.

In addition, it is necessary to arrange a visitor’s corner, which should contain: a book of complaints, trading rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, and a license.

If the salon does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

Where to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the establishment. In other words, determine what services will be offered in the salon, their level and class, and how many specialists will be needed.

Marketing research – sociological surveys and other statistical indicators that give an idea of the solvency and needs of future clients – will help answer these questions. A good option research - visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my friends told me how competitors often came to their salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after my friend opened a beauty salon, attendance at the neighboring salon dropped sharply. As they say, everything is learned by comparison!

If you neglect this information, you can open a budget establishment in an area where people are accustomed to services provided at the highest level.

Beauty salons are divided into the following levels:

Economy option– salons providing inexpensive manicure, hairdressing services, some cosmetic procedures. They feature inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The staff qualification level is low.
Business Class - These are already well-finished premises. Services are presented in a wide range, but their prices are higher than in the previous version. The specialists are qualified at a decent level. Cosmetics from famous brands. Equipment and furniture are in the middle price category.
VIP class, Luxury, Prestige. Such salons have the most high level service. The decoration of the room is expensive and presentable. Only elite class cosmetics. Many services, usually high price performed by highly qualified masters.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, prices in such salons will be higher.VIP– salons, as a rule, closed type. They are distinguished by an individual approach to each client.

It is better for a newcomer to the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has a famous master in mind or the brand is already promoted.

Forward-thinking, experienced entrepreneurs first open a budget salon in one city. Then, gradually, if business goes well, they open several business class salons in neighboring cities. Masters gain experience and at the same time constantly study in courses. A businessman has money to purchase expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

It is now fashionable to call your beauty salon a “beauty studio” or a “beauty boutique.”

Requirements for the location of a beauty salon

Successful entrepreneurs in the hairdressing and salon business assure that 90% of success depends on the right location. How to open your own beauty salon in a good location?

We need to pay attention to the popularity of this place, that is, its trafficability.
It is important that there are no other similar salons nearby with the same range of services.
The entrance to the salon should be from the roadway, sidewalk, but not from the yard.
If you rent a room in a business center, it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and put it in writing.

Rent in shopping centers is usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to take into account some points:

The number of people coming to the shopping center;
The average price for goods in boutiques, and how it relates to the average bill of the future salon; for example, if a hairdressing salon has economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is not practical.
The client flow in the shopping center is not the clients of the salon, so in order to attract people you will still need advertising and other tricks.

It is better to locate mid-level beauty salons in a residential area of the city. It would be suitable for the center to open an establishment with an expanded range of services and a higher average bill.

Beauty salon equipment

The choice of equipment completely depends on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is :

a chair that swivels for the client;
large mirror;
shelves and racks for tools;
water heater;
sink combined with a chair.

If the salon offers manicure services, you should purchase :

comfortable seating for the master and the client;
table;
hand baths;
lamp with UV rays for drying gel polish;
autoclave for sterilizing instruments.

Cosmetology services will require purchase :

special chair;
mirrors with shelves and lighting;
refrigerator for cosmetics;
tool cabinet;
special couch;
sinks with cold and hot water;
devices for carrying out procedures.

To save on purchasing equipment, it is better to order online.

Consumables for beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

combs, different in shape and purpose - 4 pcs.;
straight scissors – 3 varieties;
hair clipper;
hair brushes – 3 pcs.;
thinning scissors – 2 types;
straight razor – 1 pc.;
brushes for hair coloring;
towels, napkins;
curling irons of different thicknesses;
hair dryer - 2 pcs.

Don’t forget about all the consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for personnel in a beauty salon

There are no special educational requirements for employees if we're talking about about unlicensed household services of the salon - cosmetics and hairdressing (make-up, bikini design without wax, manicure, massage, eyebrow correction, etc.). Everything here is at the discretion of the owner of the establishment. Is he interested in having craftsmen with qualifications and diplomas, or does he recruit staff at his own risk and then monitor their work.

As for a cosmetologist, the requirements are very strict. Only a dermatovenerologist with a specialization in “Therapeutic Cosmetology” can be hired for the position. It can do:

hardware tattoo;
deep and medium peelings using chemical compounds;
rejuvenating procedures with injections.

A cosmetologist can work in a salon with an average medical education in the specialty “Nursing in cosmetology”. You must have the appropriate certificate on hand. Performs the following procedures:

superficial and chemical peels;
gentle hardware cosmetic procedures;
medical makeup.

All employees of a beauty salon must be provided with medical records. They must be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

The Regulations on Licensing of Medical Activities contain a clause according to which salons providing medical services must have a manager with a higher medical degree. education.

In addition to the masters, the beauty salon requires the following employees:

administrator;
accountant;
cleaning woman;
client manager;
storekeeper;
security guard.

If necessary, then a seller to sell hair, skin, and nail care products.

To reduce staff turnover, you need to negotiate all the conditions before hiring and adhere to the following rules:

creating a growth system for young professionals;
constant opportunity for craftsmen to improve their skills;
ensure that new masters have clients;
send experienced employees to master classes.

There should be a separate cost item for training specialists. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to satisfy all customer needs.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total costs of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hair salon to calculate the approximate costs.

repair– from 150 thousand rubles;
purchase of furniture and equipment: hair dryer, sinks, hair clippers, chairs, cabinets, etc. – up to 300 thousand rubles;
cosmetical tools(compositions for curling, styling, coloring, shampoos) napkins, towels - all with a supply for 2 months - from 150 thousand rubles;
advertising costs: flyers, signs, banners – from 30 thousand rubles;
salary for employees(depending on revenue) – 40-60 thousand rubles;
accountant services, introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs be recouped quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the craftsmen perform styling, painting, and perm. These services cost from 500 rubles. If the establishment is popular, then it is visited by 20 clients a day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. Per month - from 120 thousand rubles, subject to 7 days working week. If you take minimum value, then the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a regular salon. But the price for the service will be the same times higher. The payback period will be the same, if not faster.

To avoid operating at a loss, you must adhere to the following rules:

The net profit of any service should be 30%, no less.
The number of regular customers after six months of operation of the establishment should be 60 percent of the total number of visitors.
If cosmetics are sold, it should bring in 20% profit.
To calculate the salary of the master, the following scheme is used: 10% of sales and 30% of the cost of the service. On initial stages salon operation, salaries are calculated regardless of the workload of the staff. Otherwise, it will be difficult to retain the masters.
The administrator receives 1% of all salon profits as a bonus.
When the production rate of one master drops, you should check whether he is working for himself and whether he has a conflict with the administrator.
You must be prepared for the fact that in the first months you will have to work at a loss - expenses will be more than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them unnoticed. To prevent such actions, strict adherence to spending per client standards is necessary. It is useful to keep a daily record of supplies.

Is it profitable to open a beauty salon? ? Definitely yes, if the businessman has studied the marketing plan sufficiently, knows how to interest the client, and has paid sufficient attention to effective advertising. In this case, the flow of customers will ensure good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

To do this, 2 articles will help you:

How to attract first clients to a beauty salon

Advertising brochures– must be beautifully and colorfully decorated. It is better to distribute them to nearby houses mailboxes. Clients who live nearby are the most important, because they are the ones who become regulars.
Sign on the outside of the building should be positioned so that the name of the salon is visible from a long distance.
Electronic reference book 4 Geo and 2 GIS. You can add your beauty salon to these systems for free, and they will definitely bring in new clients.
Advertising on local television. It is better to advertise some event, for example, a promotion in a salon or its opening.

To develop a client base in the future, the best advertising for beauty services is word of mouth. Therefore, professionalism and a creative approach are important. Service should be carried out according to the principle - the client is always right, so that the person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the salon opening stage

To understand all the intricacies of opening a beauty salon, you need experience, and where can you get it if you are a new businessman? And at the discovery stage, he faces a number of snags. Next, we will present the most common problems and methods, proposals for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of the devices and other equipment. A businessman will definitely not have problems during verification.

Search for specialists in a beauty salon

To begin with, you will need two specialists who can provide the entire range of services to the establishment. In special schools you can recruit young masters who are easily trained a certain style. After the salon has gained a client base and all systems are working stably, you can expand the number of places and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon you need permission from the Territorial Property Management, SES, and fire inspection. How to quickly open your own beauty salon from scratch if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with government agencies and the collection of documents for them.

Poor idea of how much money you need to open a beauty salon

Often an entrepreneur does not know what actual amount he will need and finds himself in an unpleasant situation when there is a lack of funds at certain stages of opening.

To answer the question, how much does it cost to open a beauty salon from scratch? detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon as a franchise

Opening a salon as a franchise or otherwise franchising is an opportunity to acquire the right to bear the name of a well-promoted beauty salon.

Pros:

organization of work and a detailed business plan are provided by the parent company;
Sometimes advertising costs are also covered by the franchise representative.

Minuses:

strict compliance with the instructions of the main company;
The salon owner has virtually no say.

It’s another matter when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - there is a lot of competition due to the lack of brand promotion.

9 common mistakes newbies make when opening a salon

What does a beauty salon need to be profitable?

proper marketing;
advertising campaign;
business processes;
professional craftsmen;
high level of customer service.

Often a visitor comes to a large, beautiful salon with fancy equipment.

But there are no masters or other clients there. What could be the problem?

Error 1: No opening day promotion

An entrepreneur opened a salon and hired specialists, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, you need to pay great attention to advertising even at the stage of renovation of the premises. Make sure you have customers by the opening day. How to do it? Massive advertising campaign - here it is , what you need to open a beauty salon.

First, create a website and place all the services of the establishment on it, profitable offer, advantages of treatment, description of the qualifications of the masters, tell us about the cosmetic products you use.
Secondly, create a large banner at the entrance. It indicates the opening date, promotions, and phone number. Flyers are sent out with attractive offers of services for the open day, which are difficult to refuse. By the opening day you can get a good customer base.

Error 2: Outdated methods in providing services

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Clients are more willing to go to a salon with innovations to receive the best modern services.

3 mistake: Ineffective advertising

Many entrepreneurs do not understand how to create advertising correctly. For example, the leaflet indicates a small discount percentage and many conditions to receive it, including registering on the site, filling out a form, and receiving a coupon. The second case is when the discount percentage is quite large and the promotion period extends over several months. The client begins to suspect that not everything is in order at the salon - poor equipment, unprofessional technicians, etc. Proper, effective advertising is a whole science that needs to be given great attention; it is better to hire professionals in this field.

Error 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

politeness to regular and potential clients;
awareness of all salon services and all the features of their implementation;
well-delivered literate speech.

If there are problems with clients coming to the salon, advertising has been established, and the technicians work professionally, then you should check the work of the administrator. To do this, just ask to call your friends at the salon and listen to how the conversation is conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there is no certain rules, then chaos occurs in the team. All norms must be spelled out there: how to behave, how to dress, how to talk to clients. These rules must be drawn up by the whole team. So that everyone can make their own proposals.

Error 6: Lack of measurement of salon activity

Key performance indicators are the size of the average check, the number of potential clients, how many people come per day and for what services, what days they are, conversion of primary secondary clients. For any problems, you can always analyze this information and find the right solution.

Error 7: There is no personnel selection system

It is important to write recruitment advertisements correctly. Even if the salon does not need specialists, suitable questionnaires must still be put aside. There are times when a master unexpectedly leaves and you need to quickly find a replacement so as not to lose clients.

Error 8: Incorrect value pyramid

There are no other opinions - the beauty salon has masters. They are the ones who work and provide the entire salon with money. In second place are clients. There are often salons where the craftsmen do not have the right to vote; the management team dominates the entire staff. We must remember that the work of masters is creativity, and it depends on attitude and freedom. It's hard to create when you're constantly under pressure. Clients feel this and stop coming to this salon.

9 mistake: Lack of salon position and individual approach to the client

In order for the client to feel as comfortable as possible, client managers are hired. These people not only make appointments, but also tell you in detail about the services and give tours of the salon. They offer drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his business. It's better if he does it himself a good master: hairdresser, cosmetologist or makeup artist. It is important to start by working in other salons, understanding the beauty business thoroughly and finding your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

What associations do the word “business” evoke for the majority of the population! More than 75% of the population of our country will answer without hesitation: “business is when you don’t have to do anything, and still earn millions.” What about the remaining 25%? These are precisely the ones who are engaged in this very business. They will say the opposite: “business is when you have to work around the clock, every minute regretting that there are only 24 hours in a day, and not, for example, 36 or more, hoping for a positive result that can be felt no earlier than a few months after opening "

What about those who open luxury establishments and earn huge sums almost immediately after opening? These are those who invested 2 times more money in opening their business than the minimum required to start this business, and such money can be received either from rich relatives or earned by doing another business. What should the rest of us do - work for “Uncle Sam” all our lives? Not at all. Open what you have enough money for and try to achieve astronomical income, gradually expanding.

Naturally, if there is a catastrophic lack of funds, it will not be possible to open a business from scratch, acting as a manager. There will always be a shortage of money, your business will develop too slowly, in which case you will become uninteresting to potential clients. The only option left is to open a business based on your professional skills, having worked for some time in some well-known company before opening. Then you have the opportunity to gain experience, observe the work of management, and most importantly, get clients. Cosmetology can become such a business. But, again, it’s too early to think about opening a cosmetology salon. It’s better to start small, with a beauty salon. How to open a cosmetology salon?

Registration and premises

Why register, because at first you do not plan to attract additional staff, and taxes will take away some of the profit? Most people who start their business from scratch without registration can be left with practically nothing after just a few months, that is, even without a large part of their personal property. After all, the fine for illegal business activities often reaches 300,000 rubles, and since this is an economic crime, in the event of a lack of financial assets, within the framework of enforcement proceedings, bailiffs have the right to confiscate your property. If you own a living space exceeding 21 m2, you will have to exchange the apartment. This is such a fun prospect, and the first candidate for “forgery of such a pig” is the cosmetology office or salon in which you worked previously. A client comes to you, receives the full range of services offered, and a few hours later, representatives of law enforcement agencies come to you with evidence of your illegal activities.

But a registered entrepreneur acts within the framework of the law. Moreover, the owner of the cosmetology salon, an individual entrepreneur, pays single tax no more than 3% of total profit.

But there are no special requirements for the premises. If no one lives in your apartment or you have ownership rights to the apartment that you are renting out, you already have premises for a cosmetology office. Receiving clients at home will not bring you much profit, because most wealthy clients will not go to your apartment, but to a separate room, decorated according to all the rules. So, you can host the first few months after starting your business in your apartment.

In about 3 months, taking into account that you will provide cosmetology services: waxing or sugaring; applying makeup and other minor cosmetic procedures that do not require the use of special lamps and chemical solutions three clients a day, 5 days a week, you can earn about 100,000 rubles. This should be enough to convert a separate room into a cosmetology room with an area of 20 m2. Now you can provide peeling services, eyelash extensions, wart removal, etc.

But with your, so to speak, industrial waste, not everything is so simple. Many areas of business activity are interconnected. There are many companies whose services themselves are not in demand. Well, why hand over broken lamps, and even pay for it, if you can just throw them in the trash? It turns out it's impossible. Contracts for the disposal of ultraviolet and fluorescent lamps, as well as for garbage removal, disinfection services with companies providing these services must be concluded by any entrepreneur. How much do such companies earn? This will be discussed in other articles.

Important! Cosmetology and medicine are closely intertwined. A license is required to provide medical services, but no license is required to provide cosmetology services. Therefore, in order not to give your competitors a reason to nip your business in the bud just because instead of a cosmetic one, you do a therapeutic massage and... Oh my God! Without a license, check with the licensing authority for a clear delineation of your activities. To avoid spending a long time searching for where to go in your region, contact your local administration.

Staff

Since the number of services you provide has increased significantly, and besides, the services are diverse, you will have to employ 2-5 craftsmen. You have 2 ways to develop further business - provide a narrow range of services more clients; provide a variety of cosmetology services. In the first case, it is better to hire inexperienced cosmetologists and train them yourself. In the second, you will have to hire experienced cosmetologists, because you cannot teach something that you yourself only have a general idea about? How can you make sure that your business is not stolen from under your nose?

So that no one is tempted to hide revenue or lure clients, you will have to rent a new premises with a total area of at least 50 m2 and pass all orders through the administrator. Before getting an appointment with a cosmetologist, the client must pay the required amount for the services provided not to the cosmetologist, but to the cashier.

You will say that this is no longer a beauty salon, but a beauty salon, and you will be absolutely right. You've switched to new level business!

Don't stop there! Install several solariums. Solariums are not licensed. You just have to find an experienced gel consultant, and since you will have a stable flow of clients a year after opening, it is unlikely that this specialist will “conduct subversive activities,” because it is unknown whether you will be able to open your own business on your own, and you already have everything established and the profit is not somewhere in the future, but at the end of the current week! Solariums increase the net profit of a beauty salon by 1.5 and the office by 3 or more times.

Payback

Organizing a business providing cosmetology services requires various investments. If you work from home, then you only need to invest about 25,000 rubles in equipment and consumables. In this case, you will pay for yourself in 2-3 months. A cosmetology office for skin rejuvenation and skin care with solariums can cost the owner 900,000 rubles or more and pay for itself in 9-12 months.