Sportmaster company is the leader of Russian sports retail. Business information on the retail chain "Sportmaster" (Sportmaster, LLC)

The largest Russian retailer Sportmaster is a company that combines retail branches and an online store. The Sportmaster assortment consists of sporting goods aimed at the whole family. Clothing, shoes, equipment and accessories are designed for sports and outdoor activities.

History of development

The company was founded in 1992 by the brothers Fartushnyak and Dmitry Deukhen, who registered the Ilion trade and purchasing organization. Since 1993, supplies of Kettler brand simulators to the Russian Federation have been launched. The first Kettler-Sport retail outlet opened in Moscow in 1995.

The Sportmaster trade brand was registered in 1996, and in 1997 a group of companies of the same name was formed. Implementation in the regions began in 2000. The organization received the “Brand of the Year” award in 2002 in a competition among retail chains. Since 2003, management began developing the Austin project, launching the first retail outlets selling casual clothing.

In 2007, sports hypermarkets began operating. In 2011, the company opened sales points in Kazakhstan, and since 2013 - in China, and also launched the Funday project, within the framework of which stores selling children's and adult clothing were created.

This is what chain hypermarkets look like today.

Activity

Every year the number of visitors to the Sportmaster network totals over 200 million people. The retailer is one of the top ten global companies operating in the field of sporting goods sales. In Russia and the eastern part of Europe the company ranks first. The network's branches offer customers high-quality products at reasonable prices. This concept is fundamental in policy formation, which has been implemented by management for a long time.

Suppliers of goods are carefully selected. The company does not cooperate with manufacturers who set unreasonably high prices for goods. IN trading floor sales points employ consultants to assist customers in finding the best option in accordance with their level sports training, opportunities and needs. The retailer's goal is to provide customers with high-quality products at an affordable price.

Chain of stores

The Sportmaster network has more than 450 branches, covering 200 cities in the Russian Federation, China, Ukraine, Kazakhstan and Belarus.

Among Russian settlements:

• Kazan;
• Omsk;
• Saint Petersburg;
• Krasnodar;
• Ekaterinburg;
• Moscow;
• Rostov-on-Don;
• Chelyabinsk;
• Saratov;

Online store

Online market Sportmaster is located at the link sportmaster.ru, as well as official site. The online catalog presents various product categories: shoes, equipment, clothing, accessories and equipment for sports and outdoor activities.

Online orders can be picked up or delivered. Payment is made upon receipt of the goods in cash by the courier. In case of self-pickup, the buyer can make an advance payment on the website with a bank card or pay upon the fact at a retail outlet in cash, a bank card or a gift card.

Contact details

Main office located in Moscow at the address: Kochnovsky proezd, building 4, building 3.

Brand name: Austin

Tagline: Nice to buy, comfortable to wear

Industry: retail/clothing manufacturing

Products: clothing, accessories

Owning company: Sportmaster Operations Pte Ltd

Year of company foundation: 1996

Year of brand creation: 2003

Headquarters: Russia

Performance indicators

Financial indicators of the company "Sportmaster"

	Net revenue		Clean financial debt	The number of employees

• Spormaster - more than 380 stores in Russia and 50 in the CIS countries (2014)
• O"STIN - more than 700 stores in Russia (2014)

history of the company

In 1992, graduates of the Moscow Physics and Technology Institute - the Fartushnyak brothers and several of their friends - founded the Ilion trading and purchasing company. Almost immediately they managed to find " gold mine"in the form of a well-known Western brand - in 1993 they began selling Kettler exercise equipment. Two years later, in 1995, they opened a mono-brand retail store Kettler-Sport and almost immediately moved on: in 1996 the brand "Sportmaster" was registered.

By 1999, the Sportmaster chain already consisted of 7 stores, and the total number of visitors reached 1 million people a year. In the same year, the company opened the largest sports store in Moscow with an area of ​​2 thousand square meters. m. In 2000, the company entered the regions, opening stores in St. Petersburg, Nizhny Novgorod and Novosibirsk, as well as launching a large distribution center with an area of ​​50 thousand square meters. m.

In 2003, the company launched a new retail project - the Sportlandia chain of multi-brand stores. Sportmaster developed and implemented a new format, opening 10 stores, after which the chain began to develop as a franchise. Currently, in addition to the Sportlandia format, Sportmaster is developing other franchise networks of clothing, shoes and accessories in Russia and the CIS - the Columbia monobrand chain, the FootTerra shoe chain, and the O'Neill clothing and footwear chain. In 2003, the company also formed a chain of casual clothing stores under its own brand "O"STIN.

The sporting goods chain “Sportmaster” operates in “supermarket” and “hypermarket” formats. The predominant format is the “supermarket” (175 stores), with a total area of ​​1800 sq. m. In larger premises (with an area of ​​about 5 thousand sq.m.) there are stores of the “hypermarket” format - as of the second quarter of 2011, there are 27 points of this format in Russia, three more are located in Ukraine. The structure of retail space also includes discount stores (as of the second quarter of 2011, there are 7 of them in Russia) and convenience stores. The number of assortments presented in the Sportmaster network reaches 5 thousand product items. The presented assortment is also available for purchase in the online store. As of the second quarter of 2011, the chain has 202 stores in 70 cities of Russia, 16 stores in six cities of Ukraine and one store in Belarus. By 2011, Sportmaster chain stores were located throughout Russia, with the exception of the Far East.

"O"STIN" also operates in several formats: "O"STIN supermarket" and "O"STIN-discount." Retail outlets of both formats have an average total area of ​​500 sq.m. The main difference is that "O" stores 'STIN DISCOUNT" sells clothing and accessories of the current and previous seasons with discounts of up to 70%. In total, the network is represented by 286 supermarkets and 14 discount format stores. The chain of clothing stores "O"STIN" by the 1st half of 2011 included 300 stores was presented in 96 cities of Russia. The priority region for the O"STIN network is Moscow and the Moscow region - there are 57 and 31 stores here, respectively. 25 retail outlets operate in St. Petersburg. In other cities, O"STIN stores are represented in smaller numbers. In addition to Russia, the chain operates in Ukraine (21 stores in 14 cities) and Kazakhstan (3 stores in 3 cities).

In Russia, “Sportmaster” in 2012 took 15th place in the annual rating of retail companies “INFOLine&Retailer Russia TOP-100”. The "O"STIN" chain of stores was also included in this rating and became 39th in it. The basis for the distribution of companies in the "INFOLine&Retailer Russia TOP-100" is data from the financial statements of retailers, expert surveys and interviews with representatives of the chains, and their press releases , materials from websites, prospectuses and investment memorandums. Data from research conducted by INFOLine specialists within the framework of the “Retail Trade” topic and our own archive of materials since 2001 were also used.

In 2014, Sportmaster Group of Companies manages a chain of the same name, which includes more than 360 sporting goods stores, the Sportmaster Discount and O’stin chains, as well as a distribution division. In addition, Sportmaster Group manages a network of Columbia franchise stores. The plans include opening up to one hundred budget family clothing stores under the Funday brand in 2015.

True, sources disagreed about what, or rather who was the prototype - famous people There are quite a few people with the surname Austin in the English-speaking world. For example, Stephen F. Austin, who made a significant contribution to the independence of the Texas Republic, which later became the 28th state of the United States. The capital of Texas, Austin, is named after him. Or a famous person who lived around the same time British writer Jane Austen. And there is also Herbert Austin (1866-1941), an English baron, designer and entrepreneur, founder of the Austin Motor Company, which at one time produced iconic cars. Although, of course, cars and clothes don’t go well together. Flowers are a little better, and then it could be Austin's father or son - Charles or David - who became famous for creating new types of roses.

O'stin's website avoids the question of origin, stating that "We've been helping people create their own personal looks for over 10 years through the power of casual style - the style we love and live in." But the fashion&stylist website, however, without links to sources, writes:

“According to some information, it became known that the Austin brand was originally created in the United States of America. But on the foreign Internet there is practically no mention of the history of this brand. Thus, the final conclusion was made that trademark Ostin appeared in 2003 in Russia as an independent company. However, this fact has not been officially confirmed. Recently, information was published about the first company, Austin, which appeared in America only in the late 90s. It developed and produced both women's and men's clothing in Casual style."

We were unable to find any mention of the American company Austin. Let us note, however, that the surname Austin in the original language sounds like Austin, so, most likely, we are still dealing with an independent brand created by Russian marketers. It is quite possible that the concept was based on some foreign prototype, but, let’s agree, this story is reminiscent of the famous fairy tale about “Axe Soup.” Still, the ingredients and technology for cooking the “soup” are original.

This is how the opening of the 500th O"STIN store in Ulyanovsk was celebrated in 2012

K:Companies founded in 1992

Group of companies "Sportmaster"- a retail company specializing in wholesale and retail trade sporting goods. Owner of the eponymous chain of sporting goods stores in Belarus, Kazakhstan, China, Russia, and Ukraine. Headquarters - in Moscow.

Story

The history of the company dates back to 1992, when the trading and purchasing company “Ilion” was registered. The first deliveries of Kettler simulators to Russia date back to 1993, and the opening of the first Kettler-Sport retail store in Moscow in 1995. In 1996, the Sportmaster trademark was registered, and in 1997, the Sportmaster Group of Companies was formed.

• - becoming a leader among sports networks in Russia and the CIS - 1 million visitors per year.
• - the beginning of large-scale development of the Sportmaster retail chain in the regions.
• - launch of the O’STIN project, opening of the first casual clothing stores.
• g. - opening of stores of a new format - sports hypermarkets (Project Hyper).
• - opening of stores in Kazakhstan.
• 2013 - launch of the Funday project - clothing stores for adults and children.
• 2014 - opening of stores in China.

Owners and management

The founders of the Sportmaster company are Nikolay Fartushnyak, Vladimir Fartushnyak ( brother) and Doychen Dmitry. CEO- Frolov Vasily Anatolyevich.

Activity

Sportmaster Group of Companies manages the eponymous chain of sporting goods stores, the Sportmaster Discount and O"stin (casual wear) chains, as well as a distribution division. As of 2010, the total number of stores of all formats in the Sportmaster retail chain is 214. Number of stores O 'STIN - 680. The company's revenue in 2009 amounted to 22852.9 million rubles, which is 61.8% more than a year earlier.Net profit for the same period amounted to 1395.6 million rubles.

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Excerpt characterizing Sportmaster

For the French, who went back along the old Smolensk road, the final goal of their homeland was too distant, and the nearest goal, the one to which all desires and hopes strove, in huge proportions intensifying in the crowd, was Smolensk. Not because people knew that there was a lot of provisions and fresh troops in Smolensk, not because they were told this (on the contrary, senior officials The armies and Napoleon himself knew that there was little food there), but because this alone could give them the strength to move and endure real hardships. They, both those who knew and those who did not know, equally deceiving themselves as to the promised land, strove for Smolensk.
Having reached the high road, the French ran with amazing energy and unheard-of speed towards their imaginary goal. In addition to this reason of common desire, which united the crowds of French into one whole and gave them some energy, there was another reason that bound them. The reason was their number. Their huge mass itself, as in the physical law of attraction, attracted individual atoms of people. They moved with their hundred-thousand-strong mass as an entire state.
Each of them wanted only one thing - to be captured, to get rid of all horrors and misfortunes. But, on the one hand, the strength of the common desire for the goal of Smolensk carried each one in the same direction; on the other hand, it was impossible for the corps to surrender to the company as captivity, and, despite the fact that the French took every opportunity to get rid of each other and, at the slightest decent pretext, to surrender themselves into captivity, these pretexts did not always happen. Their very number and close, fast movement deprived them of this opportunity and made it not only difficult, but impossible for the Russians to stop this movement, towards which all the energy of the mass of the French was directed. Mechanical tearing of the body could not accelerate the decomposition process beyond a certain limit.
A lump of snow cannot be melted instantly. There is a known time limit before which no amount of heat can melt the snow. On the contrary, the more heat there is, the stronger the remaining snow becomes.
None of the Russian military leaders, except Kutuzov, understood this. When the direction of flight was determined French army along the Smolensk road, then what Konovnitsyn foresaw on the night of October 11 began to come true. All the highest ranks of the army wanted to distinguish themselves, cut off, intercept, capture, overthrow the French, and everyone demanded an offensive.
Kutuzov alone used all his strength (these forces are very small for each commander in chief) to counteract the offensive.
He could not tell them what we are saying now: why the battle, and blocking the road, and the loss of his people, and the inhuman finishing off of the unfortunate? Why all this, when one third of this army melted away from Moscow to Vyazma without a battle? But he told them, deducing from his old wisdom something that they could understand - he told them about the golden bridge, and they laughed at him, slandered him, and tore him, and threw him, and swaggered over the killed beast.
At Vyazma, Ermolov, Miloradovich, Platov and others, being close to the French, could not resist the desire to cut off and overturn two French corps. To Kutuzov, notifying him of their intention, they sent in an envelope, instead of a report, a sheet of white paper.
And no matter how hard Kutuzov tried to hold back the troops, our troops attacked, trying to block the road. The infantry regiments are said to have charged with music and drums and killed and lost thousands of men.

A retail company specializing in wholesale and retail trade in sporting goods. Owner of the eponymous chain of sporting goods stores in Belarus, Kazakhstan, China, Russia, and Ukraine. Headquarters - in Moscow.

"Story"

The history of the company dates back to 1992, when the trading and purchasing company “Ilion” was registered. The first deliveries of Kettler simulators to Russia date back to 1993, and the opening of the first Kettler-Sport retail store in Moscow in 1995. In 1996, the Sportmaster trademark was registered, and in 1997, the Sportmaster Group of Companies was formed.

"Ratings"

Owners of Sportmaster

Management of the company "Sportmastera"

"News"

"Sportmaster" will sell clothes with the symbols of the 2018 World Cup

The largest Russian chain of sports stores, Sportmaster, will produce licensed clothing and accessories with the symbols of the FIFA World Cup, which will be held in Russia in the summer of 2018. Interfax reports this with reference to the operator of the championship's licensed program, Megalicens Entertainment.

A Mogilev resident came to Sportmaster wearing a jacket, which he stole there

The founder of the Sportmaster chain purchased a mansion in Switzerland for €50 million

The founder of the Sportmaster chain of stores, Nikolai Fartushnyak, purchased a mansion for 55 million Swiss francs (€50 million) in the city of Vandeuvres in western Switzerland, reports.

The mansion is located on an area of ​​12 thousand square meters. m.

Not far from this place are the mansions of the daughter of the President of Kazakhstan Nursultan Nazarbayev, Dinara Kulibayeva, and two daughters of the ex-President of Uzbekistan Islam Karimov.

The owner of the sports network "Sportmaster" purchased a house in Switzerland

The creator of the legendary sports network "Sportmaster", known as Nikolai Fartushnyak, recently became the owner of a house in Switzerland. The mansion is located in the western part of Switzerland, in the town of Vandeuvre. The president of the most popular company selling sporting goods gave 55 million francs for this acquisition, which in euro terms amounted to 50 million.

A chatbot under the Sportmaster brand sells drugs on Telegram

New technologies are being adopted not only by legal businesses, but also by dealers in illegal substances. Chatbots have become a popular means of promoting products in instant messengers, and anonymity attracts criminals.

The Internet laughed at the “rebranding” of a famous sports store in the occupied Donbass

Migrant workers caught stealing sportswear

According to the Main Directorate of the Ministry of Internal Affairs of the region, police officers responded to the alarm three times - in all cases, the store security service used the emergency communication buttons with the police. The first signal came at about 15:40 from the Sportmaster store on the Kamenskaya Magistral, the second - at 20:30 from the Lenta on Bolshevistskaya Street, the third - from the same Lenta at about one in the morning. In all cases, foreigners tried to carry a variety of goods through the checkout counters, usually sportswear.

Sochi 2014 symbols will be sold through vending machines

The company will sell Olympic badges, toys and stickers through special vending machines. The rights to their production and sale were received by Bosco Sport and Sportmaster, manufacturers soft toys Grand Toys and Alice, as well as the Goznak enterprise, which produces badges and medals, are reported by the Ninth TV channel.

UKRAINE — Sportmaster selects cities with a population of 50 thousand or more

Today, the franchising network of the Sportmaster Group of Companies includes 138 Sportlandia stores and 135 Columbia stores in Ukraine, Russia, Belarus, Kazakhstan and Moldova. The development of the franchising network of Columbia concept stores began in 2002, the franchising project “Sportlandia” started in 2005. “During this time, our company managed to expand the network to 52 stores throughout the country,” Oleg Guminsky, regional manager of the Sportmaster Group of Companies in Ukraine, told the portal. .

“Gifts on Bends” has found its winners!

The holiday ended with a drawing of prizes from the “Gifts on Bends” campaign, including fuel cards with a nominal value of 500 liters, Apple iPad 2 tablet computers, certificates from the Sportmaster chain of stores and seasonal tickets to ski resort for 2012/2013 The winners were determined using a lottery machine from a large number of coupons of registered participants. The lucky winner of the main prize - a fuel card for 2012 liters of fuel from the Gazpromneft gas station network - was a motorist from St. Petersburg.

$40 million was invested in the construction of RIO in Kaluga

The opening of the complex took place on March 1, 2012. The four-story shopping center with a total area of ​​20 thousand square meters (leasable area - 14 thousand square meters) is located at 19 Kirova Street. Anchor tenants shopping center perform at the Victoria supermarket, electronics hypermarket and household appliances"M. Video", "Sportmaster" and the Cinema Star cinema.

Two tried to rob a sports store

On January 14, the convicts tried to steal things from the Sportmaster store in Triumph Mall. One of them went into the fitting room with a Puma vest worth 3.3 thousand rubles, tore off the “alarm” from it and put it on under his outerwear.