New Year's decoration of atriums of shopping centers. Decorating a shopping center for the New Year: façade design

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“We found time to talk about New Year’s decorations,” you might think. However, according to experts, you need to think about budgets and concepts just after the holiday has passed. There is a whole year ahead to calmly come up with something grandiose. Retail giants do just that.

In the photo: Yuri Berestov - entrepreneur, CEO Aira company

How to properly decorate a shopping center for the New Year to excite visitors positive emotions and encourage them to buy gifts?

Where to begin?

Plan your design shopping center for the New Year it is worth starting 12 months in advance. This is what trading giants all over the world do - TSUM, DLT, Bloomingdale's, London Selfridges and John Lewis. However, only in our country they begin to think about New Year’s decorations in October. Moreover, it should be no worse than those of central department stores.

The secret is that the sooner you get ready for the New Year, the better the result will be. Modern installations and LED structures take months to create. And the work of designers requires a lot of time: specialists immerse themselves in the history of the shopping center, develop an individual concept, and draw layouts. Thus, within a year it is possible to create a unique New Year’s design that will definitely end up on the pages of magazines and on the Internet.

Before starting work, you need to decide on a budget and agree on the spaces that will be decorated. Next comes the development of the layout and selection of materials and decorations. The main thing is not to use cheap materials. Firstly, it is immediately visible. Secondly, it may be unsafe for visitors. Well, under no circumstances should you use tinsel. It’s better to do less to fit the budget, but with better quality, than to decorate every corner, but tastelessly.

Today people are spoiled by spectacles; it’s not easy to surprise a buyer. Therefore, it is important to think individually and not repeat after others. If you take someone else's idea, you will be second. By creating something of your own, you will become unique.

It is important to entrust the creation of New Year's decor to people who understand this. If you are sure that huge deer at the entrance will certainly decorate your trading platform, it is better to consult with the designers first. Your idea will be beautifully played out and something special will be created!

New technologies in decorating shopping centers

Today, a combination of mechanics and controlled light is actively used. So-called light figures that move, blink and can make sounds or wish people a Happy New Year.

New materials, such as fiberglass, make it possible to create large figures in the form of characters from Christmas stories, which look impressive at the entrance to shopping centers or parks. For example, the four-meter Nutcracker, which in 2017 greeted guests of New Holland in St. Petersburg. The object is large and due to this it can be seen from afar. That is, random passers-by who had no intention of entering the park notice the Nutcracker and come up to take a photo. Then they see huge Christmas tree balls scattered across the flower beds and, unnoticed by themselves, plunge into the space of New Holland, which, due to the correctly installed lighting on the street, resembled a glowing city.

Another original art object in Kazan in the form of a broken chandelier is made of aluminum. This material is lightweight and easy to make large shapes. The color can be silver or black. The idea of ​​this installation is a new technological idea - the selection of lamps various shapes and sizes, as well as in developing a combination of a combination of the white spectrum of light. This unusual design received Special attention from the population and became popular in social network Instagram, which attracted new visitors to the park where it is located.

It is important to skillfully integrate modern technologies into the appearance of buildings that are architectural monuments, so as not to damage them with excessive decor or spoil the facade. Moscow TSUM annually delights visitors with unusual New Year's decorations. On the eve of 2017, LED stars were installed on the façade of the building; special technology not a single hole was drilled. Engineers were on duty at the site around the clock to monitor the operation of the lights. Inside the mall, the idea of ​​stars continued in the form of light consoles in the atriums. This is an example of when the general concept extends to the external and internal appearance of trading platforms.

Cartier stores are rightfully considered leaders in the New Year's decoration of their sites. Here you can find an interesting combination of fresh flowers and pine needles, original jewelry in the form of peacock feathers on Christmas trees and installations with artificial snow. With the help of modern technologies, the facade of store buildings always looks original and interesting, for example, in the form gift box with a huge red bow.

Decoration of Christmas trees in shopping centers

Christmas tree- the main art object in the shopping center on the eve of the holiday. Visitors begin to look for it with their eyes at the entrance, and often this main character for photos. It is advisable that the spruce be decorated creatively. For example, in shopping centers they create trees even from products brands. In Singapore, a twenty-meter Christmas tree decorated with 28 thousand crystals was installed at the entrance to the Swarovski boutique. This is one of the most expensive Christmas trees in the world.

Today, designer spruce trees are in trend, striking visitors with their unusual design. For example, a spinning tree or a spruce placed on a sleigh. You can make a whole show out of this, where customers can rotate the tree or roll it from place to place.

Today, more and more attention is paid to the environment, so owners prefer artificial spruce trees to live ones. Modern technologies allow you to recreate the effect of real pine needles and even add the smell of tangerines to it. Eco needles are spruce trees that cannot be distinguished from living ones, although they are made entirely from artificial materials.

Practicality, safety, economy and efficiency are not all of the listed advantages of eco-pine needles. 33 warm LEDs are already built into each branch, so there is no need to decorate the tree with garlands and pay specialists for its installation and dismantling. In addition, a spruce wrapped in garlands does not look so presentable - the cord is often noticeable, which is also stretched unevenly. And when such decoration is removed, it often breaks, because installation is carried out by three people on three cranes, and dismantling is carried out by only one. Such spruce trees can serve as decoration for a whole year. In one of the parks in Nizhnekamsk, the spruce tree is decorated with flowers in the summer, and it serves as an unusual art object.

Throughout Europe, artificial spruce trees are produced with the branches facing down. Russian companies for some reason they are directed upwards - on the Internet you can see a lot of jokes about “reverse Christmas trees”. Not only does it look ridiculous, but it is almost impossible to hang the toy. And this certainly affects the image of the shopping center.

The Christmas tree should carry some idea. In the Hermitage, the five main Christmas trees in the theater foyer are decorated traditional way, which existed back in the days of Imperial Russia. The trees are decorated with beads, homemade toys, berries, and classic balls. In this way, museum visitors are returned to the traditions with which our culture is rich.

Yuri Berestov - entrepreneur, general director of the Aira company

Large shopping centers determine the appearance of the city with their appearance, in particular their architecture and design. On the eve of the holiday, they are sure to be transformed, delighting visitors and passers-by with individual and unique decor and a good mood.

When planning the New Year's decoration of a shopping center, it is necessary to maintain a balance between budget and aesthetic requirements. It is better to entrust the development to specialists who have a professional approach and knowledge of the decorative features of the shopping center.

After all, a poor layout and the use of low-quality holiday decorations can lead to a careless and unattractive appearance. This aspect will affect the reputation of the shopping center and will lead to a decrease in the level of sales among tenants.

Our team will turn your ideas into reality, creating a unique and unique atmosphere under the strict guidance of experienced designers.

Design features:

• Bright and catchy decorations that attract attention at first sight.
• Dynamic elements of specific attributes.
• Refusal of cold tones - white and blue, they are more suitable for offices.

Between internal and external design there should be no imbalance. Festive decorations are done in the same color scheme, adhering to a certain concept. The more bright colors are used, the more they attract attention, and accordingly, visitors are more willing to part with their money.

The design process begins with the facade. To do this, hang LED garlands different shapes- ribbons, nets, falling rain, flat figures - animals, stars, snowflakes, bells. All New Year's attributes can be purchased from us. Thanks to our own well-established production, prices are adequate and acceptable.

Congratulatory inscriptions are required. For example, “Happy New Year!” They are usually attached to canopies, walls, doors and shop windows.

LED animal figures located at the entrance to the building look no less effective. If the area near the entrance allows, place a spruce tree and decorate it with Christmas tree decorations and tinsel. We offer street spruce trees with heights from 3 to 115 meters.

Interior decoration of a shopping center for the New Year

Lighting solutions look no less advantageous inside a shopping center. They are used to design hanging banners with thematic designs, Christmas tree designs and huge Christmas trees.

IN modern world design of the facade and interior decorations is a set of measures, the purpose of which is to create good mood and surprise the visitor. It is not enough to put up a tree and decorate it with Christmas tree decorations and garlands.

Large-scale solutions that focus on one topic are needed. They are realized through floral design, various miniatures, and lighting effects. Fresh flowers are often used. The perfect combination– classic motif and innovative ideas:

• Blue, snow-white, purple spruce, decorated with all kinds of flowers.
• Design of hanging compositions in the form of balls and garlands falling from the ceiling.
• Complex designs - big Santa Claus, Snow Maiden, elves, snowmen.

Spruce trees with a height of 10 to 30 meters are suitable for shopping centers. They are decorated in accordance with the overall theme of the decoration. The decor is based on the preferences of the coming year. From paper products It’s better to refuse – it looks cheap.

The main place of residence for buyers is atriums and galleries. Therefore, their design requires special principles. You should use bright and large New Year's decorations that complement the decor on the “periphery”. Photos of examples and the proposed range are presented on our website.

The general style is determined by certain nuances - the level of the shopping and entertainment center, the target audience, the budget.

In most cases, they stick to classic themes that do not cause confusion and are understandable to young children and adults.

New Year's decoration of shopping center facades

Shopping centers should have a festive atmosphere inside and out. The facade is a certain part of the overall decor; it is also part of the decoration of the street or yard.

The need for registration may be optional. Sometimes it appears as part of the requirements of local authorities or network, corporate standards. When decorating shopping centers outside, it is necessary to choose materials that can withstand snow, wind, low temperature, rain. Our products are coated with the most stable coating and will withstand any weather changes.

The dominant role of external decoration is lighting decor. Moreover, it must be chosen bright so that it is noticeable even in daytime. In lighting design they use:

1. Light rain.
2. Waterfalls.
3. Fringe.
4. Edging of architectural elements.
5. Massive garlands.
6. Volumetric light 2D and 3D figures.

To diversify the lighting solution, the façade is complemented with figured light motifs and panels. They can be simple - snowflakes, Christmas trees, stars, etc., but also complex - we will make them to order in accordance with all requirements.

Various variations of patterns are used to decorate windows, shop windows and other glass surfaces. There are several execution techniques:

• Printing on special film.
• Applying patterns using a stencil.
• Airbrush.
• Decoration with artificial snow.
• Transferring frosty patterns, etc.

Not only the decorated building looks impressive, but also the surrounding area. There are many ways to create amazing decor.

These include light decoration of trees, branches, light shrubs, and nets.

Decorations for shopping centers

A limited budget limits many decor options. An excellent solution to the problem are decorations and figures made of foam. They are bright, look beautiful, and have an attractive price.

With an impressive size, they are characterized by light weight, are clearly visible, and will definitely impress buyers. The advantages of this choice are obvious. A huge assortment that does not require a large investment of funds.

The shape can be simple - a flat ball, star, bell, etc., or complex - a reindeer sleigh, an ice palace. Plastic and lightweight material, easy to change, will allow you to turn the most complex ideas into reality.

New Year's decorations will last for many years. Their advantages:

1. Well kept.
2. Easily transported from place to place.
3. Installs quickly.

Foam decorations are used to decorate floors and ceilings, create installations, and organize entire actions and performances.

On New Year's Day, shopping centers should shine and shimmer with lights, attract attention and create a festive mood. Our team guarantees positive emotions and great mood in your shopping center that you want to return to!

Bright, colorful and everyone's favorite holiday New Year does not come to us immediately beautiful. Joy, fireworks of emotions, amazing impressions are also not born by themselves - all this is created by you and me, people. Enchanted, we write letters to Grandfather Frost, select holiday script, we cook and set the table as if the Queen of England herself was coming to us for dinner.

But the main thing is the outfits: first we think through our New Year’s costume, then, and, of course, we don’t forget to create an appropriate atmosphere in the room for the occasion. This can be not only an apartment, but also shops, pavilions and other establishments where holidays people gather.

Shops on New Year's Day

Trade turnover during the Winter holidays increases many times. But for this to happen, you have to try hard: every owner should decorate the store for the New Year. A person really loves beautiful wrappers, and only then figures out what’s inside, so you can only attract customers to your windows and counters with beauty.

If the room allows, you should definitely decorate a green Christmas tree; without it, the New Year is not so festive and beautiful. Your Christmas tree can also stand at the entrance to the store. By the way, about the entrance - it definitely needs to be decorated. Appearance The premises should resemble the plot of a fairy tale, which will attract all passers-by with its beauty and mystery. Decorations for a store can be very different. So, let's begin.

Railing

The railings can be wrapped in tinsel, but it must be soft so that neither the child nor the adult gets hurt. You should also take into account that if the winding of the horizontal railings is tight, someone will be embarrassed to wrinkle it and will not hold on. Therefore, it is imperative to do this at a distance of one or two hands. Vertical bars are more often used by children; the same safety measures are observed here.

Door

Today it is fashionable to hang Christmas wreaths above the entrance to the door, just like in the West. But, it is best if the wreath hangs at eye level, and only tinsel is placed above the entrance. You can either buy this decoration or make it yourself. There are many ways to do this.

New Year's showcases

The inside of street window displays is a whole culture, which even has its own name “New Year's window display”. To decorate them you need to follow several rules:

• Always highlight decorations.
• Do not use cotton wool, it gets dirty quickly.
• Use a mirrored corridor, which enlarges the space, making the latter also incredibly beautiful and mysterious. To do this, mirrors are installed opposite the glass at a slight angle on both sides and in the center. In front of them you can place shiny balls, stars, shiny fabric that will replace your favorite tinsel. The tinsel in the windows gives off a bit of a cheap feel.
• Use all the space: decorate both the bottom and top base, and even the center. To do this, you can use a fishing line, attaching jewelry to it at any distance you need. So that one fishing line or thread serves to support something, on different levels knots are tied on it. You should take a double thread, tie a knot, step back the distance you need, tie a second knot, and so on. Toys or decorations are attached with the help of paper clips and hooks that cling to the gap between the nodes. From a distance it looks like objects are hanging in the air.
• Use beads of different sizes and lengths. This decor can be arranged both vertically and horizontally. Moreover, in the first case, it advantageously lengthens the space. And if you combine this with a mirrored corridor, the result will be nothing more than a sorceress’s room or a mysterious cave.
• You need to put the most profitable product on display, but it should be repeated in the store; not every customer wants to get something from the display.
• Always offer elegant packaging for your products on display. This is a very effective move before the New Year festivities, because people are looking not only great gift, but also beautiful packaging.
• You can start decorating New Year's windows from the very beginning of December. We must always remember that the businessman neighbor never sleeps.
• Use colors according to the calendar theme. New Year's windows should be white, red, blue, gold and silver.
• Showcases should be decorated compositionally: it can be a picture, figures, repeating scenes, or any other ideas. But there shouldn't be any chaos.
• On New Year's Day, people love to immerse themselves in childhood, remind them of this: toys in retro and Soviet style will come in handy.
• Decorate stores according to the age group. If you are working for adults, they are unlikely to like a children's theme that obscures the eyes with sparkles. Accordingly, children will be bored when looking at laconic, serious display cases.
• Place objects according to their size: larger ones back, smaller ones forward.

Decorating the store from the inside

If your retail establishment sells only things and consists of many glass pavilions, decorating it will not be difficult. You can use not only paint for decoration, but also tinsel and glass balls. Just hang them in an inaccessible, safe place for children and customers.

When selling, items that are currently in search should come to the fore: gifts, outfits, etc. If you have a lot of mannequins, dress them up like New Year’s: put caps on their heads and silver shiny fabrics on their necks. And, of course, do not forget about the product that needs to be sold: it must be visible, so you need to be careful with jewelry.

To sell not one, but several products at once to one buyer, organize compositions. For example, on the same mannequin everything should be in harmony: the blouse, the skirt, and neckerchief, and jewelry and handbag. The buyer must see the image as a whole, then he will want to follow this example and buy everything at once.

If your room is very small, you should not decorate it with huge balls, Christmas trees and snowmen, otherwise buyers will have nowhere to turn around for large areas; on the contrary, choose voluminous toys that will be visible from afar.

Food stores

When decorating the internal counters where food is stored, again do not forget about safety. There is no place for tinsel, glass decorations, or any other small items. If a buyer buys food from the shelves, all this may end up in his stomach.

Even reverse side shop windows should not be decorated with tinsel or rain. Buyers will be offended, all this will soar and fly in the air, again ending up on the products. It is best to use the “decoretto” technique; pictures can be purchased, or you can make them yourself. Streamers with drawings and congratulatory words are often used. There is also an economical option for decorating shop windows: using regular gouache, professional artists paint the glass. They draw Father Frost, Snow Maiden and other characters. It's not that expensive, but it looks very beautiful!

The smell of New Year

In any space, a festive atmosphere is also created with the help of scents. On New Year's Day it should only be pine needles and tangerines. Use pine and citrus flavors. The smell will be incredibly festive, and customers will not want to leave your premises.

Safety

When decorating any stores, the main thing is to follow safety precautions. Be sure to ensure that no decorations interfere with the passage to the fire hose and fire extinguisher. Steps both from the street side and inside the store should not be slippery or cluttered. Never hang glass balls and toys above the heads of customers, and do not block the aisles with snowmen or Christmas trees. And under no circumstances block the passage to emergency or regular exits. In general, clutter the space as little as possible; it is better to invite a specialist who can decorate stores for the New Year and tell you how to arrange goods in a profitable and pleasing way for the eye. After all, you want to escape from overloaded and cluttered shopping establishments.

If you use illumination, it must be new, proven a hundred times and very safe. In general, first of all, the installation of illumination must be coordinated with the fire department of the shopping center.

New Year's store design is a whole science on which depends financial well-being. That’s why try to approach it a little more seriously than everyone is used to.

New Year's decoration of buildings and premises

According to eastern calendar, the coming year 2020 belongs to the White Metal Rat. It is not difficult to gain the favor of the totem: demonstrate originality and artistic taste in the New Year's decoration of buildings, and the mistress of the year will willingly take you under her wing.

New Year's decoration of facades

Exquisite New Year's home decoration fills the atmosphere with joyful excitement, bringing back the forgotten feeling of magic spilled in the frosty pre-holiday air. Decoration of buildings should start from the facade: hand-woven garlands balloons, Christmas decorations and multi-colored ribbons, sparkling with shimmering lights, hanging over the threshold, windows and front door, form a symbolic line separating the world of everyday bustle from the fairy-tale kingdom. Thoughtful Christmas decoration at home will promptly prompt the busy owners that everyday chores on the eve of the celebration should remain outside the threshold.

The soft illumination of the threshold and courtyard areas will show the belated wanderer the way to a welcoming hearth. Modern New Year's decoration of residential and commercial buildings skillfully uses LED lighting to control the mood: the soft embrace of indigo awakens children's dreams of miracles and magic, and bright golden tones are ready to turn heads with anticipation of a festive ball.

New Year's interior decoration

Indoor decoration for the New Year relies on floral arrangements compiled by professional florists. Neither an apartment nor an office is complete without a New Year tree or a Christmas wreath, exuding the fresh aroma of pine needles mixed with the sugary scent of candle wax and oil, but the art of creating a holiday is not limited to observing traditions. The Assol flower studio will help you add chic and fantasy to your New Year's home decoration, helping you to see your favorite holiday in new colors. There's never a dull moment with us!

Our florists create unique compositions from natural and artificial materials, imbued with an impeccable sense of the atmosphere of the room being decorated. Want to capture your company's mission or family history in colors and colors? So, you and I are on the same path! Conceptual design for the New Year is the studio’s strong point: our designers are fluent secret language flowers, putting your hopes and dreams into a universal form of harmony and perfection.