Philip Morris is the founder of the company. How Philip Morris opened a new product category


John Recua
Steve McVicker In the main
cast Operator Composer Film company Duration Budget Fees The country

France France
USA USA

Language Year IMDb Release of the film "I Love You Phillip Morris" (original title - I Love You Phillip Morris) K: 2009 Films

"I love you Phillip Morris"(eng. I Love You Phillip Morris) is a film by Glenn Ficarr and John Recua, based on the book I Love You Phillip Morris: A True Story of Life, Love and Prison Escapes by Houston journalist Steve McVicker. I Love You Phillip Morris: A True Story of Life, Love, and Prison Breaks ), which is the biography of the American gay con man Stephen Russell. The main roles are played by Jim Carrey and Ewan McGregor. Producer - Luc Besson. The world premiere took place on January 18, 2009, the Russian one on February 11, 2010.

Plot

At the age of ten, Steve Russell learns that he is an adopted child. Since then, he had an obsession - to find his own family. Therefore he becomes a policeman. But finding himself on the threshold of his home, he does not receive an answer to his main question: "why me?" By that time, Steve is already a fully accomplished person, he has everything: a good job, a loving wife (Debbie, Leslie Mann) and a child. However, he is a hidden homosexual.

Having got into an accident, Steve Russell is aware of the transience of life. On that unfortunate evening, he decides to live the second half of his life, no longer limiting himself to the norms of public morality and not hiding his orientation. But realizing that being gay is expensive, the hero hits it all hard: he turns one scam after another until a natural outcome comes - trial, term, prison.

This is where Steve meets his true love. A simple prisoner Philip Morris (Ewan McGregor) - a man with a kind soul and a broken heart - becomes his dearest and closest friend. From now on, Steve Russell has been striving to save his happiness from all the hardships of the world. After leaving prison, he seeks early release for a friend. Not wanting to grind the fragile idyll of relationships in the millstones of everyday life, Steve decides on another scam. And everything would be fine if it were not for human envy: a colleague-informer and a boss set cops on the sly one.

Philip Morris, having learned about the misadventures of his friend, enrolls him in the rank of traitors and breaks off all relations with him. Steve Russell can only fight for his love. He manages to escape from prison several times using various tricks, but he is caught and brought back. The last escape, with the help of a simulation of death from AIDS, succeeds, and Steve, as a lawyer, comes to free Philip. However, his former colleague-informer is among the jury and Steve is put in jail for life. At the same time, he is almost never released from the punishment cell, leaving only an hour a day for a shower and exercise under supervision. At the end of the film, Morris is released at the end of his sentence, and Steve escapes from prison again.

Cast

Actor Role
Jim carrey Steve Russell Steve Russell
Ewan McGregor Phillip Morris Phillip Morris
Leslie Mann Debbie Debbie
Rodrigo Santoro Jimmy Jimmy
Nicholas Alexander Stephen's brother Stephen's brother
David Jensen Judge Judge
Griff First Mark mark
Jessica Heep Secretary Secretary
Mark McCauley Houston Cop Houston Cop
Elizabeth Burwant Sara Sarah
Anthony Corone Liedholm Liedholm
Dameon Clarke Houston lawyer Houston lawyer

Additional facts

Ban on wide rental

Lewis Theis, Director of Advertising and Marketing at TLA Releasing said:
“... there were so many sex scenes in the film that I had never seen anything like this in films with famous actors ... I was very surprised, but sex scenes appeared on the screen in the first ten minutes from the beginning of the film ... As for the pictures for the LGBT audience then they are still underground. Hollywood makes its main films for a wide audience, otherwise they simply won't pay off. "

At the request of the distributor, too explicit scenes were cut out of the picture and the number of references to same-sex love was reduced.

Release

The film was screened at the following festivals:

year 2009

  • Sundance Film Festival
  • Paris Gay and Lesbian Film Festival

2010 year

  • Gothenburg International Film Festival
  • Sao Paulo International Film Festival
  • Palm Springs International Film Festival
  • Melbourne International Film Festival
  • Denver International Film Festival

Criticism

Soundtrack

The original film soundtrack was released on January 25, 2010:

  1. « I Cried Like A Silly Boy"- Nick Urata
  2. « Dance hall days"- Jack Hughes
  3. « Key west"- Nick Urata
  4. « Jesus has a plan"- Nick Urata
  5. « To love somebody"- Nina Simon
  6. « Written in the Stars"- Nick Urata
  7. « Nobody Knows the Trouble I’ve Seen (Orlandus Wilson)"-" Golden Gate "Quartet
  8. « Promise to Jimmy"- Nick Urata
  9. « The escape artist"- Nick Urata
  10. « The last time"- Nick Urata
  11. « Steal away"- Robbie Dupree
  12. « Faking death"- Nick Urata
  13. « Duettino: Sull'Aria from the opera "The Marriage of Figaro"»- German Opera Orchestra of Berlin

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I love you Phillip Morris excerpt

In legal matters, immediately after the fires, it was ordered to find the perpetrators and execute them. And the villain Rostopchin was punished by the order to burn down his houses.
Administratively, Moscow has been granted a constitution, a municipality has been established, and the following has been promulgated:
“Residents of Moscow!
Your misfortunes are cruel, but His Majesty the Emperor and King wants to stop the flow of these. Scary examples have taught you how he punishes disobedience and crime. Stringent measures have been taken to end the confusion and bring general security back. The paternal administration, chosen from among you, will be your municipality or city government. It will care about you, about your needs, about your benefit. Members of this are distinguished by a red ribbon, which will be worn over the shoulder, and the head of the city will have a white belt over it. But, excluding the time of their office, they will only have a red ribbon around their left arm.
The city police were established according to the previous position, and through their activity a better order exists. The government appointed two general commissars, or chiefs of police, and twenty commissars, or private bailiffs, appointed in all parts of the city. You will recognize them by the white ribbon they will wear around their left arm. Some churches of different denominations are open, and divine services are freely performed in them. Your fellow citizens return daily to their homes, and orders have been given to find help and protection in them, followed by misfortune. These are the means that the government has used to restore order and alleviate your situation; but in order to achieve this, you need to combine your efforts with him, so that, if possible, you forget, if possible, your misfortunes, which you endured, surrendered to the hope of a not so cruel fate, were sure that an inevitable and shameful death awaits those who dare to your persons and your remaining property, and in the end they did not doubt that they would be preserved, for this is the will of the greatest and fairest of all monarchs. Soldiers and inhabitants, no matter what nation you are! Restore public trust, the source of happiness for the state, live like brothers, give each other help and patronage, unite to refute the intentions of the evil-minded, obey the military and civilian authorities, and soon your tears will stop flowing. "
With regard to the food supplies of the troops, Napoleon ordered all the troops to take turns to go to Moscow a la maraude [loot] to procure food for themselves, so that the army would be provided for the future.
Religiously, Napoleon ordered ramener les popes [to bring back the priests] and resume ministry in the churches.
In commercial terms and for the food of the army, the following was hung everywhere:
The proclamation
“You, calm Moscow residents, artisans and workers, whom misfortune has removed from the city, and you, scattered farmers, who are still holding back in the fields by unfounded fear! Silence returns to this very capital, and order is restored in it. Your fellow countrymen come out boldly from their shelters, seeing that they are respected. Any violence committed against them and their property is immediately punished. His Majesty the Emperor and King protects them and among you he does not regard anyone for his enemies, except for those who disobey his commands. He wants to end your misfortunes and return you to your courts and your families. Conform to his charitable intentions and come to us without any danger. Residents! Return to your homes with confidence: you will soon find ways to meet your needs! Craftsmen and hardworking artisans! Come back to your handicrafts: houses, shops, security guards are waiting for you, and for your work you will receive the payment you deserve! And you, finally, peasants, leave the woods, where you hid from horror, return without fear to your huts, in the exact assurance that you will find protection. The storehouses are established in the city, where the peasants can bring their surplus stocks and land plants. The government took the following measures to ensure their free sale: 1) From this date, peasants, farmers and those living in the vicinity of Moscow can bring their supplies to the city, of whatever kind, in two designated storage facilities, that is, at Mokhovaya and Okhotny Ryad. 2) These foodstuffs will be bought from them at such a price as the buyer and seller agree with each other; but if the seller does not receive the fair price he demanded, then he will be free to take them back to his village, in which no one under any pretext can hinder him. 3) Every Sunday and Wednesday is scheduled weekly for big trading days; why a sufficient number of troops will be stationed on Tuesdays and Saturdays on all the major roads, just such a distance from the city to defend those transports. 4) Such measures will be taken so that the peasants with their carts and horses do not face obstacles on the way back. 5) Immediately the funds will be used to restore ordinary trading. Citizens of cities and villages, and you, workers and artisans, whatever nation you are! You are called upon to fulfill the paternal intentions of His Majesty the Emperor and King and to contribute with him to the general well-being. Bring respect and trust at his feet and do not hesitate to unite with us! "
With regard to raising the spirit of the army and the people, reviews were incessantly made, awards were handed out. The emperor rode on horseback through the streets and consoled the inhabitants; and, in spite of all the preoccupation with state affairs, he himself visited the theaters established by his order.
With regard to charity, the best valor of the crowned heads, Napoleon also did everything that depended on him. At charitable establishments, he ordered to inscribe Maison de ma mere [House of my mother], combining by this act a tender filial feeling with the greatness of the monarch's virtue. He visited the Orphanage and, giving the orphans he had saved to kiss their white hands, graciously talked with Tutolmin. Then, according to the eloquent presentation of Thiers, he ordered to distribute the salaries of his troops with the Russians, made by him, counterfeit money. Relevant l "emploi de ces moyens par un acte digue de lui et de l" armee Francaise, il fit distribuer des secours aux incendies. Mais les vivres etant trop precieux pour etre donnes a des etrangers la plupart ennemis, Napoleon aima mieux leur fournir de l "argent afin qu" ils se fournissent au dehors, et il leur fit distribuer des roubles papiers. [Exalting the use of these measures in an action worthy of him and the French army, he ordered the distribution of benefits to the burned out. But since food supplies were too expensive to give to the people of a foreign land and for the most part hostile, Napoleon thought it best to give them money so that they could get their food on the side; and he ordered them to be endowed with paper rubles.]
Regarding the discipline of the army, orders were incessantly issued to impose strict penalties for non-performance of duty and to stop the robbery.

X
But a strange thing, all these orders, worries and plans, which were not at all worse than others issued in similar cases, did not touch the essence of the matter, but, like the hands of the dial in a watch, separated from the mechanism, turned arbitrarily and aimlessly, without grabbing the wheels.
Militarily, the ingenious campaign plan that Thiers speaks of; que son genie n "avait jamais rien imagine de plus profond, de plus habile et de plus admirable [his genius never invented anything deeper, more skillful and more surprising] and about which Thiers, entering into a polemic with Mr. Fen, proves that the drawing up of this brilliant plan should be attributed not to the 4th, but to the 15th of October, this plan was never and could not be carried out, because it had nothing close to reality. [the mosque] (as Napoleon called the Church of St. Basil the Blessed) turned out to be completely useless. Landing mines under the Kremlin only helped to fulfill the emperor's desire when leaving Moscow, that the Kremlin was blown up, that is, that the floor on which the child was killed was beaten. army, which so worried Napoleon, presented an unheard-of phenomenon.The French commanders lost the sixty thousandth Russian army, and only, according to Thiers, art and, it seems, also the genius of Murat managed to find, like a pin, this sixty thousandth Russian army.
Diplomatically, all Napoleon's arguments about his generosity and justice, both before Tutolmin and before Yakovlev, who was predominantly concerned with acquiring a greatcoat and a carriage, were useless: Alexander did not receive these ambassadors and did not respond to their embassy.
In legal terms, after the execution of the alleged arsonists, the other half of Moscow burned down.
Administratively, the establishment of the municipality did not stop the robbery and only benefited some people who participated in this municipality and, under the pretext of maintaining order, robbed Moscow or kept theirs from robbery.

Philip Morris International is one of the largest tobacco companies in the world. It was part of the Altria Group. On March 28, 2008 it was separated into an independent company. The headquarters is located in Lausanne (Switzerland). The most famous manufactured brands: Marlboro, Parliament, Bond, Chesterfield L&M.

The history of the world famous company in our time dates back to the moment when Philip Morris opened his only store selling tobacco and cigarettes in 1847 in London on Bond Street.

After Morris's death, the business was inherited by his wife Margaret and brother Leopold. In 1881, the company became famous. Leopold Morris and Joseph Grunebaum form Philip Morris & Company and Grunebaum, Ltd. In 1885, these partnerships ended and the company was renamed Philip Morris & Co., Ltd.

The company spiraled out of the control of its founding family in 1894 when William Curtis Thomson and his family took over. Under Thomson, the company was honored to supply tobacco products to the royal court of Edward VII, and in 1902 it was incorporated by Gustav Eckmeyer as a corporation in New York. The company was owned by a half English founder and half American partners.

Since 1872, Eckmeyer imported and sold English-made cigarettes, being the only representative of Philip Morris in the United States.

1919 was a turning point for the company. It was commemorated by the addition of the crown emblem to Philip Morris, the Philip Morris Company in the United States was acquired by a US-owned firm, and the new corporation was incorporated in Virginia under the name Philip Morris & Co., Ltd., Inc.

By the end of the next decade, the company began manufacturing cigarettes at its factory in Richmond, Virginia.

In 1924, the Marlboro brand of cigarettes appeared, which later became one of the most famous brands of the company.

In the 1950s, an internal operating unit was created to manufacture and market products around the world.

In 1954, Philip Morris (Australia) Ltd was established, and a year later, the international division of Philip Morris Overseas, which became Philip Morris International in 1961.

In 1957, Marlboro cigarettes were first produced outside the United States, under an agreement with the Fabriques de Tabac Réunies in Switzerland.

This opened up wide horizons for an impressive expansion of sales markets through licensing agreements and a rapid increase in the number of branches of the company around the world. In 1963, the first branch of the company in Europe, Swiss Fabriques de Tabac Reunies, appeared.

By 1972, Philip Morris International had achieved sales of 113 billion pieces. By this time, production and distribution had been established in many markets around the world. For distribution in the territory of the former Soviet Union, the company's specialists developed cigarettes based on American bags, and by 1977 access to the sales market, located behind the "Iron Curtain", was opened.

In 1972, Marlboro became the world's best-selling cigarette brand.

Philip Morris International began its work in Russia back in Soviet times, after an agreement was signed in the mid-1970s on the production of Marlboro cigarettes in the USSR and the new Apollo Soyuz brand for the domestic market.

From 1977 to 1986, Marlboro cigarettes were produced under license by five Soviet tobacco factories in Moscow, Leningrad, Chisinau, Baku and Sukhumi.

In 1992, PMI Investment Corporation and the State Property Management Committee of the Leningrad Region established the Philip Morris Neva JV, 90% of the authorized capital of which went to a foreign company. The joint venture rented the production facilities of the Volna plant, on the basis of which the production of cigarettes began in September 1994. Philip Morris International acquired its first own manufacturing enterprise in Russia in 1993, having privatized 49% of shares in the Krasnodartabakprom tobacco factory.

In the same year, PMI increased its share in the capital of Krasnodartabakprom to a controlling one and renamed the factory to Philip Morris Kuban.

In 1995 Philip Morris International opens its first plant in Asia in Seremban, Malaysia.

In February 2000, a new PMI tobacco factory, named “Philip Morris Izhora”, started operating in the Leningrad Region, in connection with which the need for the existence of the “Philip Morris Neva” enterprise disappeared and in 2002 this factory was closed.

In 2003, PMI opens a factory in the Philippines, which is its largest investment in Asia at the time.

In 2005, PMI acquires PT HM Sampoerna Tbk in Indonesia and Compania Colombiana de Tabaco SA (Coltabaco) in Colombia. Both companies were the largest cigarette manufacturers in their respective countries. In the same year, PMI announced an agreement with the China National Tobacco Company (CNTC) for licensed manufacturing in China and an international joint venture company outside of China.

In 2009, Philip Morris International unveils its new R&D center in Neuchâtel, Switzerland, bringing together more than 400 scientists, specialists and employees to develop lower-risk products.

PMI announces an investment of up to € 500 million to build the first low-risk manufacturing plant in Italy in 2014.

In the same year, PMI acquires Nicocigs, the UK's leading electronic vaporizer company, with Nicocig as its main brand.

Trial sales of IQOS smoking devices begin in Italy and Japan

In 2014, the company supplied 84.9 billion cigarettes to the Russian market, which is 3.5% less than a year earlier. Revenue in 2014 decreased by 4.6% (taking into account the loss from exchange rate fluctuations).

In 2015, Philip Morris International launches sales of IQOS devices in key cities in Portugal, Romania, Russia and Switzerland. Since 2016, IQOS sales begin in key cities of Canada, Denmark, Germany, Greece, Monaco, the Netherlands, Spain, the United Kingdom and Ukraine.

Philip morris international

Philip Morris International (PMI) is a leading international tobacco company with products sold in more than 180 countries around the world. In 2017, the company owned 28.0% of the global cigarette market, excluding China and the United States. PMI has a strong and diverse range of brands led by Marlboro, the world's best-selling international brand, and the third most popular L&M brand. The company owns 6 of the 15 most popular international tobacco brands in the world.

The company is committed to a smoke-free future. On the new PMI website www.pmi.com. presents the company's vision for the future, as well as an assessment of the impact that new products can have on adult smokers and public health in general.

In addition to the manufacture and sale of cigarettes, PMI is involved in the development and commercialization of Potentially Reduced Risk (“Risk”) products. The company's global mission is to encourage all adult smokers to switch to products that are less harmful to their health than regular cigarettes. The company invests heavily in the development of innovations that have the potential to significantly reduce the risk of smoking-related diseases, and in 2015 one of these products under the IQOS brand was launched on the Russian market.

In Russia, PMI is represented by two affiliated companies: the factories of JSC Philip Morris Izhora in the Leningrad Region and the branch of JSC Philip Morris Izhora Philip Morris Kuban in Krasnodar, as well as the organization Philip Morris Sales and Marketing LLC with about 100 branches cities of the country. In total, about 4,000 highly qualified professionals work for the affiliated companies of PMI in Russia. The market share of Philip Morris International brands in Russia was 27.1% in 2017. The company is one of the largest taxpayers. The amount of taxes paid to the budgets of all levels in 2017 amounted to more than 220 billion rubles.

To date, PMI's investments in Russia have exceeded US $ 2 billion, including US $ 30 million in the modernization of production facilities and infrastructure of the Philip Morris Kuban factory in 2016-17, which was announced at the end of 2015 and 2.49 billion rubles in the period 2017-2018, which will be used to create and modernize the production facilities of the Philip Morris Izhora factory, intended for the production of heated tobacco sticks for the IQOS electric tobacco heating system in the Leningrad Region.

Affiliated companies of Philip Morris International were recognized four times, in 2015, 2016, 2017 and 2018 as one of the best employers in Russia and awarded the Top Employer certificate in Russia and Europe.

Reduced Risk Products (RRP) is the term we, as a company, use to refer to products with the potential to reduce individual risk and harm to the public compared to smoking regular cigarettes. With its broad product development capabilities, state-of-the-art manufacturing facilities, and the tobacco industry's most advanced scientific evidence base, PMI is committed to offering a portfolio of PPPs that meets the widest range of adult consumer preferences and stringent regulatory requirements. More information about the company can be found on the official website

Many of us are used to associating cigars with Cuba, and traditional packaged cigarettes with America, and besides, one of the most popular tobacco products is Philip Morris cigarettes- really produced in the USA (for example, the legendary Marlboro). However, this was not always the case.

Philip Morris - The Beginning

The leading cigarette company, the main sponsor of Formula 1, a company that sells its products around the world, appeared in the distant 1847 in the capital of Great Britain, when Philip Morris, the son of an immigrant from Germany, founded a tobacco and cigarette shop. But then Philip and his family traded only other people's brands, and already in 1854 Morris began to produce his own cigarettes, which subsequently ensured the company worldwide fame.

In 1873, when Philip Morris died, his widow and brother took over the business and continued the successful tobacco trade.

In 1894, the Thomson family acquired the rights to the company. They successfully continued to develop the business, and once the company was even honored to supply products to the court of King Edward VII.

The conquest of America and the birth of a legend

Since 1872, Gustav Eckmeyer, who at that time was the only representative of the British company, imported cigarettes from Great Britain to the States, and 30 years later he opened a branch of the British company in New York, which was half British and half American.

1919 became a landmark for Philip Morris in every sense of the word, when a crown appeared on the emblem of cigarette packs, thanks to which the company logo became recognizable all over the world. In the same year, the brand was acquired by a new American company.

Soon after the acquisition by American shareholders (in 1924), a new brand, which later became legendary and truly American, went on sale cigarettes from Philip Morris- Marlboro, originally intended exclusively for women. The products have even been fitted with a special red filter to hide lipstick marks. Subsequently, the Marlborough brand from Philip Morris found a response in the hearts of a wide range of smokers and ceased to be exclusively female. In 1972, Marlboro became the most popular brand in the world, and its sales reached astronomical figures - one hundred and thirteen billion cigarettes a year, and the design of the pack - a white arrow on a red background - is still easily recognizable around the world.

By the mid-50s, the now American company Philip Morris International was producing huge quantities of cigarettes, distributing them all over the world. And even five cities in the Soviet Union produced Marlborough under license.

Philip Morris in modern times

Today Philip Morris has extensive catalog products, offering cigarettes to fans of real quality and excellent taste of tobacco, and their tobacco products can be enjoyed by anyone, thanks to the company's flexible pricing policy - Philip Morris produces cigarettes in different ways price per pack, depending on the brand. So, for example, L&M is a good tobacco at a very affordable price that can be easily purchased at any store. And, for example, Bond, which has been in the mid-price category for a long time, confidently occupies premium positions. One of the affordable, but no less worthy lines of the company - Philip Morris Compact Blue cigarettes, distinguished by decent quality and reasonable price.

The future belongs to health-preserving technologies

Philip Morris Company does not just produce cigarettes - it tries to meet the requirements of the most sophisticated customer. In addition, the company constantly conducts research and produces products aimed at preserving the health of their consumers.

  • Mouthpiece. One way to mitigate health risks is with a built-in mouthpiece, which helps reduce the flow of smoke into the lungs and, especially for girls, prevents fingers from absorbing the smell of tobacco and yellowing of their skin.
  • A cigarette with a "button", i.e. with a capsule. A special capsule is built into the filters of some brands of cigarettes from Philip Morris, by pressing on which you can feel the light taste of menthol while smoking.
  • Electronic Cigarette. In an interview with RBC, Philip Morris International CEO Andre Kalantzopoulos says that he does not think it is right to not offer alternatives to smokers as part of health protection. Therefore, the company is engaged in scientific research in this area, and on their basis the very alternative appeared - the iQOS electric tobacco heating system. When using such a system, the level of harmful substances is 90–95% lower compared to the smoke of a classic cigarette. CEO Philip Morris sees this as the company's future - to transfer all (or most) of smokers to electronic systems.

Despite its impressive history and solid status, Philip Morris International continues to maintain its brand and manufacture products for the widest range of customers around the world without compromising on quality.

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